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Cherrybook.

Roaster · Santa Fe, NM

Iconik Coffee Roasters

iconikcoffee.com ↗

On YouTube

Meet the roaster on camera

1 video

About the roaster

Base Theory with Jonah Dempcy at Iconik. High Desert Human Design Conference, Santa Fe, New Mexico

Diana Ellie Vin · 1.3K views on YouTube

Watch on YouTube

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

12 lots in stock, mostly Colombia, Guatemala and El Salvador.

In stock
12
House Index · limited data
50
OriginsColombiaGuatemalaEl SalvadorKenya

Roaster at a glance

Tracked since
May 202621 lots seen; 12 in stock now
Origins
3 countriesColombia, Guatemala, El Salvador
Process mix
Washed 33% · Natural 33% · Experimental 17% · Other 17%
Price position
40% above what its profiles predictMedian of 4 in-stock lots against the price model
Sourcing
58% of lots name the producer or farm7 of 12
Coverage
1 reviewer video · 3 press mentionsVideos and articles about the roaster, not by it
Where to find them
3 locations, Santa Fe, NMFlagship of three Santa Fe cafes.
Merch
5 items in stock
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 12 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency54.6/10012/12 lots · weight 5%

Bonuses earned (per lot)

  • sprudge12/12
  • stale decay7/12

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

12 in stock · 8 archived

Filter on browse →

Natural EA Decaf

Expect Sugar Cane, Raisin, and Almond from this natural lot.

Huila, CO · Natural

Sugar CaneRaisinAlmond
47CBI
$2.33/oz

Typical $2.09 to $3.99/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Archived (8)

Press · Sprudge

Flagship cafe

ICONIK Red

Santa Fe, NM

Open in maps →

Flagship of three Santa Fe cafes.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.