Cherrybook

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This page is a format preview of the monthly Cherrybook Roaster Spotlight Series. The roaster, lots, photos, and ratings shown below are illustrative; published spotlights feature real partner roasters with live catalog data. If you’re a roaster considering being featured, reach out at josh@cherrybookcoffee.com.

A specialty coffee shop interior

Cherrybook · Roaster Spotlight · Sample format preview

Birch & Bean: A small Asheville roaster, an outsized producer relationship

How a 12-employee operation in Western North Carolina ended up with one of the deepest Burundi programs in the southeast, and what their catalog signals about the next wave of producer-direct specialty.

Birch & Bean Coffee Co.Asheville, NC

Birch & Bean is a small Asheville roaster founded in 2019 by two former QA cuppers who left a national specialty operation to build something with a tighter sourcing focus. The cafe is one room. The roastery is a Probat next door. The catalog is rarely more than ten lots at a time. They wholesale to a handful of independent shops within a three-state radius and ship direct via their site.

What separates them: the Burundi program. Most US specialty roasters source Burundi opportunistically through importers; Birch & Bean has spent three harvests building direct relationships with two washing stations in Kayanza, Long Miles-adjacent territory, and the resulting lots are some of the most consistent representations of Burundi terroir on the US specialty market. Their Heza Hill washed lot is in the top 10% of Northscores in our entire Burundi index.

Their roast development sits in the medium-light third-wave range without going under-developed in the way the producer-celebrity era has trended. Customer reviews flag jasmine, lemongrass, and a textured body that holds up across brew methods. The cohort of Cherrybook readers most likely to care: people who appreciate Long Miles, Sweet Bloom, or Sey but want a smaller-roaster value entry into the same sourcing tier.

Birch & Bean represents a class of roaster Cherrybook is built to surface. Small enough that mass-market discovery doesn't reach them. Rigorous enough that their per-lot decisions are worth following. The Spotlight Series exists to put roasters like this in front of buyers who care about sourcing as much as cup.

The cleanest Burundi I've had outside of a Long Miles direct order.
buyer review on Birch & Bean Heza Hill Washed

Featured lots

  • Heza Hill — Burundi · Washed

    BI · Washed · Red Bourbon

    Northscore 86

  • Kayanza Cooperative — Burundi · Natural

    BI · Natural · Red Bourbon

    Northscore 83

  • Finca La Esperanza — Honduras · Honey

    HN · Honey · Pacas, Catuai

    Northscore 81

Giveaway

Win 3 bags from Birch & Bean Coffee Co.

3 bags from Birch & Bean. The roaster picks the lots. Could be a flagship, an experimental, or a customer favorite.

Entries are illustrative on this sample page. Real spotlights show a live entry mechanic with sign-up, tasting, and share buttons.

Official rules

No purchase necessary. Sign-up to Cherrybook is free; publishing a tasting is free; sharing is free. None of the entry actions require purchase. A purchase will not increase your chance of winning.

Eligibility. Open to legal residents of the United States, 18 years of age or older as of the entry date. Void where prohibited by law. Employees of Cherrybook and Birch & Bean Coffee Co., their immediate family members, and household members of either are not eligible.

Entry period. Entries accepted between 1/1/2026 and January 15, 2026. One drawing held on or about January 16, 2026. The winner will be notified by email within 48 hours of the drawing.

Prize. 3 bag(s) of coffee selected and shipped by Birch & Bean Coffee Co.. Specific lots and retail value at the discretion of the sponsor; specialty coffee bags typically range from $20 to over $80 each depending on origin and processing. Shipped to the winner’s US mailing address at no cost. The prize is non-transferable; no cash equivalent.

Taxes. The winner is solely responsible for any applicable federal, state, and local taxes on the prize. If the prize value exceeds $600, a 1099-MISC form may be required.

Sponsor + operator. Sponsor (prize provider): Birch & Bean Coffee Co.. Operator (entry collection + drawing): Cherrybook (cherrybookcoffee.com).

Privacy. Email addresses collected via sign-up are governed by Cherrybook’s privacy policy. Tasting logs published during the entry period remain published unless you change their visibility in your account.

Birch & Bean: A small Asheville roaster, an outsized producer relationship (sample); Cherrybook