Cherrybook sends buyers back to roasters.

Cherrybook is a discovery and comparison layer for specialty coffee. We help drinkers find coffees they may not have known to search for, understand how those lots compare, and continue to your own product page when they are ready to buy.

We do not resell coffee, take orders, or intercept the customer relationship. Your site remains the checkout and source of truth.

What we list

• Public coffee listings from your online shop.
• Factual product details: origin, producer, process, varietal, tasting notes, price, bag size, availability, and source URL.
• Signals you or third parties publish publicly: cupping scores, review data, awards, press coverage, freshness policies, and customer-review aggregates when available.
• Links back to your product pages for purchase.

What we do not do

• We do not copy long-form marketing prose into Cherrybook.
• We do not rehost your product images; images are referenced from public source URLs when shown.
• We do not claim a partnership, sponsorship, or endorsement unless one exists.
• We do not sell your coffee or handle fulfillment.
• We do not give roasters individual user identities.

How we collect data

Cherrybook reads public catalog data from roaster websites and common commerce endpoints such as Shopify product feeds, WooCommerce store APIs, Squarespace product pages, and public product detail pages. We identify requests with a Cherrybook user agent, respect robots.txt, and pace requests with delays rather than hammering a site.

If our crawler causes a problem, email legal@cherrybookcoffee.com and we will adjust or remove your listing.

Corrections

Extraction will not be perfect. If we have the wrong origin, process, tasting notes, image, availability, or product status, email corrections@cherrybookcoffee.com with the Cherrybook URL, the source product URL, and the correction. We aim to fix material errors quickly.

How Cherry’s Index treats your roaster

Cherry’s Index is a 0-100 composite of seven public signals (SCA grades, Coffee Review, Reddit and YouTube reputation, buyer star ratings on your shop, Cherrybook community tastings, and how thoroughly each lot is disclosed). Missing signals are dropped and the remaining weights are renormalized; the result is then shrunk toward a neutral 50 baseline when coverage is thin, so a single thin signal can’t carry a score on its own and well-documented lots aren’t forced to compete with thinly-documented ones at face value.

What this means in practice for a roaster: lots with deep documentation (producer, farm, process, varietal, harvest year, altitude, plus tasting notes) will carry a higher transparency component and reach face-value scores faster. Roasters that don’t publish much get scored honestly against what they do publish, but the math will read flatter (closer to 50) until more independent signal accumulates; that’s a coverage statement, not a quality verdict on the cup. Full methodology and the shrinkage formula: About → Cherry’s Index.

Affiliate attribution

If you run an affiliate program, discount-code program, or private referral arrangement, we are open to routing Cherrybook traffic through it. Contact partners@cherrybookcoffee.com.

Affiliate status does not buy placement. Search, ranking, Cherry’s Index, and editorial surfaces remain independent.

Demand Intelligence

Cherrybook records aggregate discovery signals: impressions, outbound clicks, source pages, search terms, filter paths, and compare-flow inclusion. Catalog spans 410+ specialty roasters across 32 countries, which is what makes the demand graph genuinely useful. The signal isn’t US buyers shopping US roasters; it’s the cross-border discovery flow ahead of any one roaster’s own checkout analytics.

Roaster-facing reports are aggregated and privacy-protected. They answer questions like: Which coffees drew purchase intent in the last 30 days? Which searches surfaced your catalog? Which origins, processes, or price bands are gaining demand? Which countries are the buyers in? We do not expose individual users. The first version of this is live today: claim your roaster to see your dashboard.

The international angle is a real differentiator: catalog-wide we can see which roaster countries are attracting traffic and which buyer geographies are routing it. A roaster in Berlin can see how much of their inbound from Cherrybook is US vs European; a producer-country roaster (we now index two: Varietale in Medellín, UM Coffee in São Paulo) sees demand from origin-country curiosity directly. Most US-centric coffee aggregators can’t answer those questions because their catalog is too parochial to support the cut.

Opt out

If you do not want your roaster listed, email legal@cherrybookcoffee.com from a business-domain address or an address listed on your website. We will remove your roaster from Cherrybook within 7 days.

Methodology

The consumer-facing explanation of our catalog model, Cherry’s Index, data confidence, commerce policy, and freshness limits is on the About page.