Cherrybook
A subjective spotlight on the craft around the coffee. Northscore judges what’s in the cup; the Lookbook celebrates the bag design, blend names, copy, brand voice, and origin storytelling that make a roaster feel like a roaster, not a commodity.
This is taste, not measurement. Entries are curated, not ranked; inclusion isn’t tied to Northscore or any quantitative signal.
Bag design
The label uses a clean grid to organize technical data, but the standout is the vertical sidebar. It houses four simple line-art icons for brew methods, stacked neatly to save space. It turns a standard information block into a functional, readable chart.
Bag design
The label features a dense, woodcut-style illustration of a skull, snake, and guitar speaker set against vibrant red flames. This aggressive, rock-inspired aesthetic occupies the entire center of the bag, leaving little room for the coffee's origin or process details. The visual weight is entirely on the gritty, monochromatic graphic rather than the product information. It functions more like a band tour poster than a traditional coffee label.
“This coffee is inspired by people who live on their own terms.”
Bag design
The oversized, brush-stroke typography wrapping the side of the bag creates a jarring scale shift against the rigid, utilitarian information label. This clash between raw, hand-painted energy and the structured, boxy data panel forces the eye to jump between two distinct visual languages. It is a bold, chaotic approach to packaging that prioritizes immediate brand recognition over a cohesive aesthetic.
“GREAT COFFEE, MADE SIMPLE”
Bag design
A repeating, high-contrast illustration of lips wraps the entire bag in a deep forest green. This bold graphic choice anchors the packaging, while a centered brown block provides a stark, legible space for essential product details. The result is a visual identity that prioritizes immediate recognition over subtle storytelling.
Bag design
The Coffee Supreme logo uses a slanted, bold red typeface that dominates the upper half of the cream bag. Below, a large tan block houses the blend number and tasting notes in a clean, sans-serif font. This layout relies on high-contrast color blocking and clear hierarchy to communicate information. It functions like a classic diner menu or a vintage hardware label.
Bag design
A wide, slate-blue label wraps horizontally across the matte white pouch, anchoring the text in a strict, vertical orientation. The Japanese and English tasting notes share the same typographic weight, forcing the reader to engage with both languages simultaneously. This layout choice transforms the technical information into a graphic element that defines the entire bag.
How entries get added
Cherry notices something specific (a bag that uses restraint unusually well, a blend name that's actually clever, a tasting note that reads like prose) and writes a short paragraph about it. There are no submissions, no rankings, no annual cycle. If your work shows up here, it's because one human paid attention.