Cherrybook

Cherrybook

Cherry’s Lookbook

A subjective spotlight on the craft around the coffee. Northscore judges what’s in the cup; the Lookbook celebrates the bag design, blend names, copy, brand voice, and origin storytelling that make a roaster feel like a roaster, not a commodity.

This is taste, not measurement. Entries are curated, not ranked; inclusion isn’t tied to Northscore or any quantitative signal.

Guatemala Finca Catalan De Las Mercedes Pacamara Natural

Bag design

A vertical sidebar of brew icons that organizes technical data

The label uses a clean grid to organize technical data, but the standout is the vertical sidebar. It houses four simple line-art icons for brew methods, stacked neatly to save space. It turns a standard information block into a functional, readable chart.

Guatemala Finca Catalan De Las Mercedes Pacamara Natural

Rathskeller House Blend

Bag design

Rathskeller uses a gritty, rock-inspired woodcut illustration for its label

The label features a dense, woodcut-style illustration of a skull, snake, and guitar speaker set against vibrant red flames. This aggressive, rock-inspired aesthetic occupies the entire center of the bag, leaving little room for the coffee's origin or process details. The visual weight is entirely on the gritty, monochromatic graphic rather than the product information. It functions more like a band tour poster than a traditional coffee label.

This coffee is inspired by people who live on their own terms.

Rathskeller House Blend

Seasonal Organic Coffee Blend Nº 7

Bag design

Oversized brush-stroke typography clashes with rigid data labels on Rave bag

The oversized, brush-stroke typography wrapping the side of the bag creates a jarring scale shift against the rigid, utilitarian information label. This clash between raw, hand-painted energy and the structured, boxy data panel forces the eye to jump between two distinct visual languages. It is a bold, chaotic approach to packaging that prioritizes immediate brand recognition over a cohesive aesthetic.

GREAT COFFEE, MADE SIMPLE

Seasonal Organic Coffee Blend Nº 7

The Blend

Bag design

Repeating lip illustrations define the visual identity of this coffee bag

A repeating, high-contrast illustration of lips wraps the entire bag in a deep forest green. This bold graphic choice anchors the packaging, while a centered brown block provides a stark, legible space for essential product details. The result is a visual identity that prioritizes immediate recognition over subtle storytelling.

The Blend

No.7 Blend

Bag design

Coffee Supreme uses bold red typography and tan color blocking

The Coffee Supreme logo uses a slanted, bold red typeface that dominates the upper half of the cream bag. Below, a large tan block houses the blend number and tasting notes in a clean, sans-serif font. This layout relies on high-contrast color blocking and clear hierarchy to communicate information. It functions like a classic diner menu or a vintage hardware label.

No.7 Blend

El Salvador Emerson Vasquez Pacamara

Bag design

The horizontal wrap label on Kurasu coffee bags

A wide, slate-blue label wraps horizontally across the matte white pouch, anchoring the text in a strict, vertical orientation. The Japanese and English tasting notes share the same typographic weight, forcing the reader to engage with both languages simultaneously. This layout choice transforms the technical information into a graphic element that defines the entire bag.

El Salvador Emerson Vasquez Pacamara

How entries get added

Cherry notices something specific (a bag that uses restraint unusually well, a blend name that's actually clever, a tasting note that reads like prose) and writes a short paragraph about it. There are no submissions, no rankings, no annual cycle. If your work shows up here, it's because one human paid attention.