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Cherrybook.
Happy Mug Coffee

Mothmug Espresso

NaturalMedium

Cherrybook Index

62sparse

Evidence-of-quality score, not a cup score. Sparse signal: 2 of 7 signals on file. Methodology

Price position

$1.20/oz$15.00 for 354g

Typical band for this profile $1.30 to $2.56 (natural single-origin lots (variety unlisted, retail bags); USD listings; medium roast in stock). Where it sits

Catalog summary

A natural lot from Chimborazo Estate, Nicaragua, not yet indexed (2 of 7 signals on file) and priced below the typical band for its listed profile.

Based on the listing and catalog evidence

Buy on Happy Mug Coffee

Price and availability set by the roaster.

Roasts daily · ships in ~1d

Roasts most weekdays, so most orders ship within a day or two of the roast date.

Pretty much non-stop from 8am to 2pm, right before mail packages are picked up for the day. ... Then we roast in the evenings and overnight to prepare large orders for delivery the next day. source ↗

Cherrybook last checked this listing today.

Roaster’s notes

mandarin orange · creme brulee · almond · caramel

  • Citrus
  • Cocoa and nut
  • Sugar and spice
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

Mothmug Espresso by Happy Mug Coffee
Producer
Farm / Co-op
Process
Natural
Altitude
Varietals
Harvest
Weight
354g
Bag price
$15.00
Price / oz
$1.20/oz
Brew

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$1.20/oz

typically $1.30 to $2.56

Where it sits

38 natural single-origin lots (variety unlisted, retail bags); USD listings; medium roast in stock

typical band this lot

5th percentile of 38 natural single-origin lots (variety unlisted, retail bags); USD listings; medium roast in stock right now.

What moves this price

cheaper×1.00pricier
  • Natural process×1.04
  • Variety not listed×0.97
  • Altitude not listed×0.97
How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.

Not listed by the roaster: variety, altitude

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

62

Sparse signal

Confidence2 of 7 signals on file

Score is heavily shrunk toward 50; treat as a placeholder until more sources arrive.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 23% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 43% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 71.3 shrunk to 62.3 = 62.

Missing: SCA grade, Coffee Review, YouTube reviews, On-shop ratings, Cherrybook ratings

  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    80/ 78% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    40/ 22% weight

Sensory profileestimated

Acidity
4
Body
4
Sweetness
4
Balance
4
Clean
4

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About Happy Mug Coffee

Community reputation · Reddit

Well-regarded· sentiment 80/100

Two independent Reddit threads give Happy Mug Coffee a favorable picture. A buyer with more than ten orders consistently found the coffee fresh, and another specifically liked the Rainy Day and Outdoorsy blends for a lower-acidity preference.

repeat-order freshnessRainy Day blendlower-acidity preferences
Threads cited (2)

On YouTube

1 video · 1k combined views

1 video covers Happy Mug Coffee from reviewer Cory Shoff.

Happy Mug Coffee

$1.20/oz· $15.00 a bag

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