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Cherrybook.

Roaster · Erie, PA

Happy Mug Coffee

happymugcoffee.com ↗

On YouTube

Meet the roaster on camera

1 video

About the roaster

Happy Mug Coffee

Cory Shoff · 1.3K views on YouTube

Watch on YouTube

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

4 lots in stock, mostly Nicaragua.

In stock
4
House Index · limited data
58
Freshness
Roasts daily · ships in ~1d
Save at Happy Mug Coffee
Free shipping over $40
OriginsNicaragua

Roaster at a glance

Tracked since
July 20265 lots seen; 4 in stock now
Process mix
Other 75% · Natural 25%
Sourcing
0% of lots name the producer or farm0 of 4
Coverage
1 reviewer video · 2 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗TikTok ↗Facebook ↗X ↗Linked from their own site
Where to find them
Online only, Erie, PARoastery in Erie with online-order pickup; no cafe.
Merch
7 items in stock
How Cherrybook Index is calculatedavg coverage 23% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit80/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 4 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency28.8/1004/4 lots · weight 5%

Bonuses earned (per lot)

  • stale decay4/4

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

4 in stock · 1 archived

Filter on browse →

Bigfoot Espresso Blend

Expect Vanilla, Creamy, and Caramelized Sugar from this natural lot.

Natural

Medium-DarkVanillaOverall SweetCaramel+2
Well-reviewed roaster
60CBI
$1.20/oz

Typical $0.86 to $1.65/oz

Limited comparison

Decaf Espresso Blend

Roaster flags Caramelized Sugar, Nutty, and Smoky Lingering Aftertaste in the cup.

DarkCaramelNuttySmoky
Well-reviewed roaster
57CBI
$1.12/oz

Typical $0.87 to $1.66/oz

Limited comparison

Archived (1)

Mothmug Espresso

Natural lot with Mandarin Orange, Almond, and Caramel in the cup.

Jinotega, NI · Natural

MediumOrangeAlmondCaramel
Well-reviewed roaster
64CBI
$1.20/oz
Out of stock

Community reputation · Reddit

Well-regarded· sentiment 80/100

Two independent Reddit threads give Happy Mug Coffee a favorable picture. A buyer with more than ten orders consistently found the coffee fresh, and another specifically liked the Rainy Day and Outdoorsy blends for a lower-acidity preference.

repeat-order freshnessRainy Day blendlower-acidity preferences
Threads cited (2)

Flagship cafe

Happy Mug Coffee Roasters Pickup Location

502 W 12th St, Erie, PA

Open in maps →

Roastery in Erie with online-order pickup; no cafe.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.