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Proud Mary Coffee

Brazil São Luiz Estate - Instant Coffee

instant
Brazil São Luiz Estate - Instant Coffee by Proud Mary Coffee
Origin
Farm / Co-op
Process
Altitude
Varietals
Harvest
Weight
34g
Bag price
$17.00
Price / oz
$14.18/oz
Brew

As cupped

plum · apricot · brown sugar

From the editors

This lot is no longer available at the roaster.

We last reached the roaster’s page for this coffee 1 day ago. It now returns a not-found or members-only response — we’ve archived the buy link so we don’t send anyone to a dead page. The notes, sensory chart, and editorial context below remain useful as a record of what this lot offered.

No longer available at the roaster

Last verified 1 day ago.

About Proud Mary Coffee

Community reputation · Reddit

Cult favorite· sentiment 85/100

Proud Mary is widely recognized as a top-tier roaster, frequently mentioned alongside other industry leaders like Onyx and Tim Wendelboe. While customers often note that their "deluxe" pour-over menu and beans are expensive, they are generally considered high-quality and worth experiencing. Recent feedback includes a single report of inconsistent roast quality in a subscription, but this is balanced by their responsive customer service and a strong reputation for excellent cafe experiences in Portland and Austin.

high-end 'deluxe' coffee selectionpremium pricingexcellent cafe experiencefrequent industry leader comparisonsresponsive customer serviceconsistent quality reputation
Threads cited (10)

Press · Sprudge

On YouTube

7 videos · 27k combined views

Outside coverage consistently positions Proud Mary Coffee as a pioneer in the ultra-premium coffee segment. Reviewers emphasize the brand's commitment to transparency and education regarding the value of high-end specialty beans. The roaster is recognized for its unique cafe experiences and its willingness to challenge consumer perceptions through exclusive, high-cost offerings. Coverage also highlights the founder's background in art and hospitality as a driving force behind the brand's focus on storytelling and presentation.

Ultra-premium coffee auctionsFocus on customer educationArtistic approach to hospitalityUnique coffee freezer systemsChallenging price point perceptionsEmphasis on staff expertise