Cherrybook.
Ritual Coffee Roasters

Rubi Natural, Brasil

Natural75Strong
Rubi Natural, Brasil by Ritual Coffee Roasters
Farm / Co-op
—
Process
Natural
Altitude
—
Varietals
other
Harvest
—
Weight
340g
Bag price
$23.50
Price / oz
$1.96/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

As cupped

shortbread · candied pecan · plum

Currently out of stock at the roaster. Subscribe to get an email when it returns.

Save at Ritual Coffee RoastersFree shipping over $40

Cherry's Index

Evidence-of-quality score, not a cup score. Methodology

75

Strong

Preliminary

Confidence33% coverage / 3 of 7 signals

Score is partially shrunk toward a neutral 50 — read directionally until more source families land. Coverage is signal availability, not cup quality; missing sources are dropped, the remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 18% so a single thin signal can’t carry the score on its own.

Missing: SCA grade, Coffee Review, Buyer reviews, Cherrybook tastings

  • YouTube reviews
    Sentiment from third-party YouTube reviewer mentions
    90/ 30% weight
  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    80/ 55% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    65/ 15% weight

Renormalized base 80.8 shrunk to 75.4 at 83% confidence = 75.

Sensory profileestimated

Flavor wheelestimated

Comps & alternatives

Tasting flight

Taste this against three others Cherry picks.

Brew a set side-by-side. Cherry varies the picks along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About Ritual Coffee Roasters

Community reputation · Reddit

Well-regarded· sentiment 80/100

Ritual Coffee Roasters is recognized within the community as a benchmark for high-quality coffee. They are frequently cited as a standard of excellence that home roasters and enthusiasts aspire to emulate. The brand is well-regarded and holds a respected position among specialty coffee peers.

benchmark for qualityrespected industry peerfrequently mentioned in home roasting comparisons
Threads cited (10)

On YouTube

4 videos · 70k combined views

Outside coverage consistently portrays Ritual Coffee Roasters as a foundational pillar of the San Francisco specialty coffee scene. Reviewers emphasize the brand's commitment to transparency and direct farmer relationships. The roaster is frequently praised for its precise brewing standards and its ability to deliver consistent, high-clarity cups of coffee. Additionally, observers note the company's strong visual identity and its focus on creating an inviting, community-oriented retail experience.

Emphasis on producer transparencyHigh-clarity flavor profilesRigorous brewing consistencyIconic San Francisco brandingDirect farmer connectionsEducational approach to brewing

Coverage from others

← Back to browse

Ritual Coffee Roasters

$1.96/oz· $24/bag

Out of stock