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Rosetta Roastery

Signature Selection Set

Cherrybook Index

No Index yet

0 of 7 signals on file. Cherrybook Index needs at least one scoring signal, so a number never stands in for evidence. Methodology

Price position

US$1.87/ozZAR 855.00 for 1.8 lb

Typical band for this profile $1.22 to $2.32 (process unlisted blend lots (variety unlisted, large bags); across markets; roast unlisted in stock). Where it sits

Catalog summary

This lot, not yet indexed (0 of 7 signals on file) and priced inside the typical band for its listed profile.

Based on the listing and catalog evidence

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Price and availability set by the roaster.

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Cherrybook last checked this listing today.

Signature Selection Set by Rosetta Roastery
Origin
—
Producer
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Farm / Co-op
—
Process
—
Altitude
—
Varietals
—
Harvest
—
Weight
1.8 lb
Bag price
ZAR 855.00
Price / oz
US$1.87/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$1.87/oz

typically $1.22 to $2.32

Where it sits

32 process unlisted blend lots (variety unlisted, large bags); across markets; roast unlisted in stock

typical band this lot

Limited listing details: 88th percentile of 32 process unlisted blend lots (variety unlisted, large bags); across markets; roast unlisted in stock right now.

Some variety, process or origin details are missing. This comparison does not qualify the coffee for a value recommendation.

What moves this price

cheaper×1.00pricier
  • Roaster brand and sourcing×1.20
  • Origin not listed×0.93
  • Blend×0.96
  • Variety not listed×0.96

At 795 g, this bag runs about 12% less per ounce than a typical 288 g bag; that is pack size, not the coffee.

How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.

Not listed by the roaster: origin, process, variety, roast level, altitude

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

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About Rosetta Roastery

On YouTube

Meet the roaster on camera

2 videos

About the roasterInterview

มุดบาร์เพื่อน ep.10 | ตี๋ Rosetta Roastery: Specialty Coffee

Toon Bluetamp

Watch on YouTube

This video covers Rosetta Roastery; it is general roaster coverage.

Cherrybook summary of the video

This video features an interview with Tee, the founder of Rosetta Roastery, discussing his journey from working in Australia to opening his own roastery in Thailand. The conversation covers his philosophy on expanding to regional areas in Thailand, his approach to latte art, and his commitment to quality control by roasting his own coffee.

Inside this video

From Toon Bluetamp:

“เราอยากไปอยู่ตามหัวเมืองบ้าง เพราะว่าเวลาเราไปต่างประเทศเนี่ย เราจะไปแต่จังหวัดที่คนเขาไปกัน เราก็เลยคิดว่าเหมือนกัน ถ้าเป็นเรามาเป็นต่างชาติมาเที่ยวเมืองไทย เราไม่มาจังหวัดนี้ เราอยากให้มันอยู่ตามหัวเมืองบ้าง”
“เราอยากทำ ให้เราเห็นปุ๊บแล้วต้องดูออกว่ามันคืออะไร”

Explore the videos

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Rosetta Roastery

US$1.87/oz· ZAR 855.00 a bag

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