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Cherrybook.
Zoka Coffee

Fitzroy

Medium-Dark★ 4.8 (96)

Cherrybook Index

75Strong

Evidence-of-quality score, not a cup score. Preliminary: 3 of 7 signals on file. Methodology

Price position

$1.69/oz$20.25 for 340g

Typical band for this profile $1.29 to $2.45 (process unlisted single-origin lots (variety unlisted, retail bags); USD listings; dark roast in stock). Where it sits

Buyers

★ 4.8from 96 on-shop ratings

Catalog summary

This lot, indexed 75 on preliminary evidence and priced inside the typical band for its listed profile.

Based on the listing and catalog evidence

Buy on Zoka Coffee →

Price and availability set by the roaster.

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Cherrybook last checked this listing 6 days ago.

Roaster’s notes

baker's chocolate · molasses

  • Cocoa and nut
  • Sugar and spice
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

Fitzroy by Zoka Coffee
Origin
—
Producer
—
Farm / Co-op
—
Process
—
Altitude
—
Varietals
—
Harvest
—
Weight
340g
Bag price
$20.25
Price / oz
$1.69/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$1.69/oz

typically $1.29 to $2.45

Where it sits

129 process unlisted single-origin lots (variety unlisted, retail bags); USD listings; dark roast in stock

typical band this lot

Limited listing details: 71st percentile of 129 process unlisted single-origin lots (variety unlisted, retail bags); USD listings; dark roast in stock right now.

Some variety, process or origin details are missing. This comparison does not qualify the coffee for a value recommendation.

What moves this price

cheaper×1.00pricier
  • Origin not listed×0.94
  • Dark roast×0.95
  • Variety not listed×0.96

At 340 g, this bag runs about 2% less per ounce than a typical 287 g bag; that is pack size, not the coffee.

How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.

Not listed by the roaster: origin, process, variety, altitude

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

75

Strong

Preliminary

Confidence3 of 7 signals on file

Score is partially shrunk toward a neutral 50; read directionally until more source families land.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 38% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 5% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 79.3 shrunk to 77.8 + bonuses = 75.

Missing: SCA grade, Coffee Review, YouTube reviews, Cherrybook ratings

  • On-shop ratings
    Public product-page ratings; current supported sources only
    96/ 39% weight
  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    85/ 47% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    10/ 13% weight

Bonuses applied

  • Sprudge press coverage
    This roaster has been featured by Sprudge
    +2
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-5

Sensory profileestimated

Acidity
2
Body
4
Sweetness
4
Balance
4
Clean
4

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

On-shop ratings · this coffee

4.8/ 5· 96 public ratings on Zoka Coffee’s product page
via okendo

Public aggregate shown on this lot’s page on Zoka Coffee’s storefront. Cherrybook stores the average and count, plus a small set of recent identity-free excerpts when the provider makes them available.

Recent third-party buyer comments

Newest public excerpts
Okendo5.0 / 5
Surprise
“What a delightful surprise. I ordered this, knowing nothing about Zika coffees, but liked what I read. I ordered the FITZROY and HIDDEN CITY. SIMILAR COFFEES, the FITZROY enjoys the flavor of Bakers chocolate, which has a nice tartness. HIDDEN CITY is a bit sweeter Both are unique and amazing coffees. I will be adding g these to my coffee routine.”
Incentivized reviewRecommended
Oct 21, 2026View at Okendo →
Okendo5.0 / 5
My favorite darker roast!
“Fitzroy is complex,mellow and dark but not too dark. It is delicious black and perfect with toast and jam.”
Recommended
Oct 12, 2026View at Okendo →
Okendo5.0 / 5
This coffee…
“Is really good. Great balanced rich flavor with a hint of sweetness. I will definitely order it again!”
Incentivized reviewRecommended
Sep 15, 2026View at Okendo →

These are short excerpts from third-party buyer reviews published on this product page. Storefronts may moderate reviews, and verification or incentive labels appear only when the provider supplies them. Their ratings are already represented in the aggregate above and are not counted again in Cherrybook Index.

How ratings count toward the Index

To count toward Cherrybook Index, an aggregate must come from a supported source, match this product, include at least 5 ratings, and have been refreshed within 90 days. Its weight is 12% for 5–24 ratings, 15% for 25–99, or 18% for 100 or more. Higher tiers require another base signal; a ratings-only lot stays at 12%.

View the product and its ratings on Zoka Coffee →Count-adjusted Cherrybook Index weight 15% · Refreshed Oct 25, 2026

About Zoka Coffee

Community reputation · Reddit

Cult favorite· sentiment 85/100

Two Reddit contributions praise Zoka: one calls a Colombia Chemex brew really tasty, and another says they like the Kirkland cafe.

Colombia ChemexKirkland cafe
Threads cited (2)

Press · Sprudge

On YouTube

Watch the reviews

10 videos

About this coffee

Crew Review: Zoka Coffee Roasters - Drip Blends

Seattle Coffee Gear · 3.3K views on YouTube

Watch on YouTube
What the reviewer said

From Seattle Coffee Gear, discussing Fitzroy:

“It was very delightful.”
“That one to me is almost lighter than the other one.”

Tasting notes mentioned: citrusy · caramelly · apple · chocolate

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

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