Unakki Estate
WashedMedium
Cherrybook Index
74Noted
Evidence-of-quality score, not a cup score. Preliminary: 3 of 7 signals on file. Methodology
Price position
US$0.89/ozINR 800.00 for 270g
this lot $0.89$0.70$1.11
Typical band for this profile $0.70 to $1.11 (washed single-origin lots (other named varieties, retail bags); across markets; medium roast in stock). Where it sits
Catalog summary
A washed lot from Chikmagalur, India, indexed 74 on preliminary evidence and priced inside the typical band for its listed profile.
Based on the listing and catalog evidence
Price and availability set by the roaster.
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Cherrybook last checked this listing today.
Roaster’s notes
chocolate · raisins · brown spices
- Fruit
- Cocoa and nut
- Sugar and spice
Open the flavor wheel
Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.
- Origin
- Chikmagalur, IN
- Producer
- —
- Farm / Co-op
- Unakki Estate
- Process
- Washed
- Altitude
- 1129–1280 m
- Varietals
- S795
- Harvest
- —
- Weight
- 270g
- Bag price
- INR 800.00
- Price / oz
- US$0.89/oz
- Brew
- espresso, filter, immersion
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
Price contextmodeled
A modeled range and current prices for comparable listings.
$0.89/oz
typically $0.70 to $1.11
Where it sits
233 washed single-origin lots (other named varieties, retail bags); across markets; medium roast in stock
typical band this lot
Broad comparison: 1st percentile of 233 washed single-origin lots (other named varieties, retail bags); across markets; medium roast in stock right now.
This group broadens origin, roast or selling market to find enough lots. It does not qualify this coffee for a value recommendation.
What moves this price
cheaper×1.00pricier
- Roaster brand and sourcing×0.52
- India origin×0.94
- Washed process×0.95
- Other listed varieties×0.97
How this estimate works
A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.
Cherrybook Index (CBI)
Evidence-of-quality score, not a cup score. Methodology
74
Noted
Preliminary
Confidence3 of 7 signals on file
Score is partially shrunk toward a neutral 50; read directionally until more source families land.
How confidence affects the score
Coverage measures signal availability, not cup quality. This coffee has 33% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 18% so one thin signal cannot carry the score on its own.
The math on file: renormalized base 79.7 shrunk to 74.5 = 74.
Missing: SCA grade, Coffee Review, On-shop ratings, Cherrybook ratings
- 90/ 30% weightYouTube reviewsSentiment from third-party YouTube reviewer mentions
- 78/ 55% weightReddit sentimentSentiment across specialty-coffee discussion
- 65/ 15% weightRoaster transparencyProducer / farm / lot disclosure depth
Sensory profileestimated
- Acidity
- 2
- Body
- 4
- Sweetness
- 4
- Balance
- 3
- Clean
- 3
Comps & alternatives
Tasting flight
Compare this with three more lots selected from the catalog.
Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
About Blue Tokai Coffee Roasters
Community reputation · Reddit
Well-regarded· sentiment 78/100
Two independent Reddit threads give Blue Tokai a favorable but mixed picture. One repeat buyer remembered a great fruity pre-ground cup but could not reproduce its complexity after switching to whole beans, while another described the roaster as consistently reliable and recommended specific blends.
earlier fruit-forward cupwhole-bean brewing difficultyrecommended blends
Threads cited (2)
- r/Coffee · 16↑ · Drop in quality after I started grinding fresh?
I used to order pre ground fresh roasted coffee from a company called Blue Tokai. Just their normal Aeropress grind and like a medium roasted coffee. And it tasted great had those fruity slightly acidic notes, i was really enjoying it. But the quality got worse as the bag sat there and got stale over a couple weeks. So
- r/Coffee · 7↑ · Good whole beans in Mumbai?
I would strongly recommend testing out different roasts/blends from Blue Tokai before you start exploring other options, as I’ve found them to be incredibly consistent over time but also varied enough in their offerings. Maybe try one of their sampler packs to gauge your preferences amongst their roasts, although I’d p
On YouTube
Meet the roaster on camera
About the roasterInterview
Blue Tokai: From Brewing Coffee In A Bedroom To Rs 400 Crore Success | The Disruptors
NDTV Profit · 34.5K views on YouTube
Watch on YouTubeThis video covers Blue Tokai Coffee Roasters; it is general roaster coverage.
Cherrybook summary of the video
This interview with co-founder Matt Chitharanjan details the origin of Blue Tokai Coffee Roasters in 2012. It covers their growth from a home-based operation to a major Indian coffee brand, their focus on sourcing high-quality specialty coffee, and their business strategy regarding cafe expansion and e-commerce.
Inside this video
From NDTV Profit:
“Blue Tokai was started in 2012 by my wife and I. We were both at points in our careers where we were looking to do something on our own and we were really struggling to find a good cup of coffee.”
“We're happy that there's more coffee shops opening because all of these different brands have different styles of communicating with customers, different USPs. Ultimately, that's helping to grow the overall market for us.”
Explore the videos
Across the coverage of Blue Tokai Coffee Roasters
Outside coverage and interviews describe Blue Tokai Coffee Roasters as a pioneer of the specialty coffee movement in India. Reviewers and business profiles highlight the brand's direct sourcing relationships with regional Indian estates and its focus on consumer education. Observers emphasize that Blue Tokai operates primarily as a coffee brand rather than just a cafe chain, scaling from a small home operation to an international presence while maintaining a strong commitment to quality.
Pioneered Indian specialty coffee · Direct sourcing from regional estates · Product-first coffee company model · Strong focus on consumer education · Expansion across India and Japan
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