Salawara Estate
Red Apple, Pear, and Almond on an anaerobic natural lot.
Chikmagalur, IN · Anaerobic Natural
LightApplePearAlmond+2
Well-reviewed roaster
75CBI
US$1.02/oz
Typical US$0.90 to $1.44/oz
Broad comparison
Roaster · Gurugram, IN
Blue Tokai Coffee Roasters
bluetokaicoffee.com ↗Prices in INR
On YouTube
Meet the roaster on camera
About the roasterInterview
The Underdog Who Built a Indian Coffee Empire | TheRockford Circle
The Rockford Circle · 4M views on YouTube
Watch on YouTubeCherrybook summary of the video
An in-depth interview with Shivam Shahi, co-founder of Blue Tokai Coffee Roasters, discussing his journey from a small-town upbringing and studying abroad on full scholarships to building a major Indian specialty coffee empire. Shahi shares bootstrapping strategies, the importance of execution, and the challenges and successes of scaling specialty coffee across India and internationally.
Inside this video
From The Rockford Circle:
“Create trust, build people, the rest follows.”
“Specialty coffee is a quality coffee; let's not complicate it, it's a good quality coffee.”
Explore the videos
Across the coverage of Blue Tokai Coffee Roasters
Outside coverage portrays Blue Tokai Coffee Roasters as a pioneer of the specialty coffee movement in India. Reviewers emphasize their direct farm sourcing model, strong direct-to-consumer and retail cafe presence, and commitment to educating consumers on quality coffee. Observers note their remarkable growth from a small home roasting operation to an influential market leader with international reach.
Pioneer of Indian specialty coffee · Direct farm-to-cup sourcing model · Strong retail and cafe expansion · Consumer education focus · Bootstrapped growth story
Videos by their credited creators. Playing a video connects to YouTube. Privacy
The roaster
15 lots in stock, mostly India.
- In stock
- 15
- House Index · limited data
- 71
- Save at Blue Tokai Coffee Roasters
- Save up to 20% on subscriptions
OriginsIndia
Roaster at a glance
- Tracked since
- May 202621 lots seen; 15 in stock now
- Origins
- 1 countryIndia
- Process mix
- Washed 80% · Experimental 13% · Natural 7%
- Price position
- 47% below what its profiles predictMedian of 5 in-stock lots against the price model
- Sourcing
- 73% of lots name the producer or farm11 of 15
- Coverage
- 8 reviewer videos · 2 Reddit threadsVideos and articles about the roaster, not by it
- Their channels
- Instagram ↗Facebook ↗X ↗Linked from their own site
- Where to find them
- Cafe in Gurugram, INRoaster operating cafes and offering online coffee sales.
- Merch
- 3 items in stock
How Cherrybook Index is calculatedavg coverage 33% · limited data
Coverage is below 50%. Available roaster-level evidence comes from Reddit and YouTube. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit78/100weight 18%
- YouTube90/100weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 15 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency65.7/10015/15 lots · weight 5%
Bonuses earned (per lot)
- stale decay13/15
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
15 in stock · 6 archived
Sampigehoney Estate
Expect Orange Marmalade, Dark Chocolate, and Black Raisins from this washed lot.
Chikmagalur, IN · Washed
Medium-DarkOrangeDark ChocolateRaisin+2
Well-reviewed roaster
74CBI
US$0.83/oz
Typical US$0.59 to $1.13/oz
Limited comparison
Unakki Estate
Washed lot with Chocolate, Raisins, and Brown Spices in the cup.
Chikmagalur, IN · Washed
MediumChocolateRaisinSpice
Well-reviewed roaster
74CBI
US$0.89/oz
Typical US$0.70 to $1.12/oz
Broad comparison
M.S. Estate
Washed lot with Orange Marmalade, Dried Date, and Earl Grey Tea in the cup.
Chikmagalur, IN · Washed
MediumOrangeDateBlack Tea+4
Well-reviewed roaster
74CBI
US$0.96/oz
Typical US$0.71 to $1.13/oz
Broad comparison
Medium-DarkGrapefruitCloveToffee+4
Well-reviewed roaster
71CBI
US$0.84/oz
Typical US$0.62 to $1.18/oz
Monsoon Malabar AA - Hoysala Estate
Cocoa Nibs, Dried Fruit, and Dark Chocolate on an experimental lot.
Chikmagalur, IN · Experimental
Medium-DarkCocoaDried FruitDark Chocolate
Well-reviewed roaster
71CBI
US$0.84/oz
Typical US$0.81 to $1.55/oz
Basankhan Estate
Washed lot with Bittersweet, Roasted Malt, and Toffee in the cup.
Chikmagalur, IN · Washed
Medium-DarkDark ChocolateMaltToffee
Well-reviewed roaster
70CBI
US$0.84/oz
Typical US$0.62 to $1.18/oz
Medium-DarkMaltWalnut
Well-reviewed roaster
70CBI
US$0.84/oz
Typical US$0.62 to $1.18/oz
Kolli Berri Estate
Expect Prune, Dark Chocolate, and Molasses from this washed lot.
Chikmagalur, IN · Washed
Medium-DarkPruneDark ChocolateMolasses
Well-reviewed roaster
70CBI
US$0.83/oz
Typical US$0.59 to $1.13/oz
Attikan Estate
Dark Chocolate, Figs, and Roasted Almond on a washed lot.
Biligiriranga Hills, IN · Washed
Medium-DarkDark ChocolateFigAlmond
Well-reviewed roaster
69CBI
US$0.84/oz
Typical US$0.68 to $1.09/oz
Broad comparison
Sandalwood Estate
Washed lot with Dark Chocolate, Prune, and Orange Marmalade in the cup.
Coorg, IN · Washed
Medium-DarkDark ChocolatePruneOrange+1
Well-reviewed roaster
69CBI
US$0.90/oz
Typical US$0.65 to $1.05/oz
Broad comparison
Dhak Blend
Natural lot with Dark Chocolate, Cocoa, and Fruit Jam in the cup.
Chikmagalur, IN · Natural
Medium-DarkDark ChocolateCocoa PowderCherry
Well-reviewed roaster
69CBI
US$0.84/oz
Typical US$0.60 to $1.14/oz
MediumHazelnutHoneyGrape
Well-reviewed roaster
68CBI
US$0.90/oz
Typical US$0.60 to $1.15/oz
Limited comparison
Medium-DarkCocoaOverall SweetSmoky
Well-reviewed roaster
67CBI
US$0.78/oz
Typical US$0.62 to $1.18/oz
Limited comparison
DarkCocoa
Well-reviewed roaster
67CBI
US$0.78/oz
Typical US$0.59 to $1.13/oz
Limited comparison
Also available · subscriptions, sample packs, gear
The Monsoon Trio
Taste data is still sparse; open the detail page before judging this lot.
Well-reviewed roaster
73CBI
US$0.80/oz
Kalledevarapura Estate - Pulp Sun Dried
Expect Brown Sugar, Roasted Almond, and Raisins from this honey lot.
Chikmagalur, IN · Honey
MediumBrown SugarAlmondRaisin
Well-reviewed roaster
71CBI
US$0.96/oz
Medium-DarkDark ChocolateWalnutMolasses
Well-reviewed roaster
70CBI
US$0.84/oz
Medium-DarkDark ChocolateFigAlmond
Well-reviewed roaster
70CBI
US$0.52/oz
LightBlueberryMilk ChocolateChocolate
Well-reviewed roaster
69CBI
US$0.84/oz
Cold Brew Blend Bold
Expect Dark Chocolate, Toffee, and Roasted Hazelnut from this washed lot.
Karnataka, IN · Washed
Medium-DarkDark ChocolateToffeeHazelnut
Well-reviewed roaster
69CBI
US$0.84/oz
5-in-1 Explorer Pack
Not much signal yet; the detail page has what we know.
Well-reviewed roaster
68CBI
US$0.94/oz
The Rich & Bold Trio Pack
Not much signal yet; the detail page has what we know.
Well-reviewed roaster
68CBI
US$0.93/oz
Customised Sampler Pack
Not much signal yet; the detail page has what we know.
Well-reviewed roaster
68CBI
US$0.93/oz
Cold Brew Bags - Kalledeverapura
Expect Stone Fruit and Toffee from this honey lot.
Chikmagalur, IN · Honey
MediumStone FruitToffee
Well-reviewed roaster
66CBI
US$0.63/oz
Medium-DarkDark ChocolateNutty
Well-reviewed roaster
64CBI
US$0.63/oz
LightBerryWhite Chocolate
Well-reviewed roaster
64CBI
US$0.63/oz
Archived (6)
Kerehaklu Estate
Expect Orange, Black Tea, and Green Grapes from this aerobic washed lot.
Chikmagalur, IN · Aerobic Washed
LightOrangeBlack TeaOrange Blossom+1
Well-reviewed roaster
77CBI
US$1.02/oz
Out of stock
Amruthavarshini Estate
Cherries, Pineapples, and Roasted Almonds on an anaerobic natural lot.
Chikmagalur, IN · Anaerobic Natural
MediumCherryPineappleAlmond+2
Well-reviewed roaster
76CBI
US$0.90/oz
Out of stock
Baarbara Estate - Whiskey Barrel Aged
Ripe Banana, Red Plum, and Whiskey Oak on an experimental lot.
Chikmagalur, IN · Experimental
MediumBananaPlumWhiskey+1
Well-reviewed roaster
76CBI
US$1.48/oz
Out of stock
MediumCinnamonCocoaAlmond+1
Well-reviewed roaster
76CBI
US$0.90/oz
Out of stock
Warsanlyngdoh Coffee Collective
Natural lot with Raisin, Blueberry, and Black Tea in the cup.
Meghalaya, IN · Natural
MediumRaisinBlueberryBlack Tea+2
Well-reviewed roaster
75CBI
US$0.90/oz
Out of stock
LightFloralOrangeBlack Tea
Well-reviewed roaster
75CBI
US$0.94/oz
Out of stock
Community reputation · Reddit
Well-regarded· sentiment 78/100
Two independent Reddit threads give Blue Tokai a favorable but mixed picture. One repeat buyer remembered a great fruity pre-ground cup but could not reproduce its complexity after switching to whole beans, while another described the roaster as consistently reliable and recommended specific blends.
earlier fruit-forward cupwhole-bean brewing difficultyrecommended blends
Threads cited (2)
- r/Coffee · 16↑ · Drop in quality after I started grinding fresh?
I used to order pre ground fresh roasted coffee from a company called Blue Tokai. Just their normal Aeropress grind and like a medium roasted coffee. And it tasted great had those fruity slightly acidic notes, i was really enjoying it. But the quality got worse as the bag sat there and got stale over a couple weeks. So
- r/Coffee · 7↑ · Good whole beans in Mumbai?
I would strongly recommend testing out different roasts/blends from Blue Tokai before you start exploring other options, as I’ve found them to be incredibly consistent over time but also varied enough in their offerings. Maybe try one of their sampler packs to gauge your preferences amongst their roasts, although I’d p
Flagship cafe
Retail location
Gurugram, IN
Open in maps →Roaster operating cafes and offering online coffee sales.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.