Luis Huayhua
NaturalMedium-Light
Cherrybook Index
59sparse
Evidence-of-quality score, not a cup score. Sparse signal: 2 of 7 signals on file. Methodology
Price position
$1.85/oz$24.00 for 367g
Price position appears once the price model has scored this lot.
Catalog summary
A natural lot from Nueva Llusta, Bolivia, not yet indexed (2 of 7 signals on file).
Based on the listing and catalog evidence
Currently out of stock at the roaster. Subscribe to get an email when it returns.
Roasts to order · ships in ~2d
Your bag is roasted after you order; expect a short delay before it ships, but it arrives as fresh as the roaster can make it.
“All coffee orders are freshly roasted-to-order, meaning we roast and ship out on the same day.” source ↗
Save at Counter Culture CoffeeSave $2 on every order of 12 ozFree shipping over $30Build Your Bundle & save up to 25%
Roaster’s notes
tropical fruit · cherry · juicy
- Fruit
Open the flavor wheel
Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

- Origin
- Nueva Llusta, BO
- Producer
- Luis Huayhua
- Farm / Co-op
- —
- Process
- Natural
- Altitude
- —
- Varietals
- —
- Harvest
- —
- Weight
- 367g
- Bag price
- $24.00
- Price / oz
- $1.85/oz
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
Cherrybook Index (CBI)
Evidence-of-quality score, not a cup score. Methodology
59
Sparse signal
Confidence2 of 7 signals on file
Score is heavily shrunk toward 50; treat as a placeholder until more sources arrive.
How confidence affects the score
Coverage measures signal availability, not cup quality. This coffee has 23% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 43% so one thin signal cannot carry the score on its own.
The math on file: renormalized base 64.1 shrunk to 58.1 + bonuses = 59.
Missing: SCA grade, Coffee Review, YouTube reviews, On-shop ratings, Cherrybook ratings
- 68/ 78% weightReddit sentimentSentiment across specialty-coffee discussion
- 50/ 22% weightRoaster transparencyProducer / farm / lot disclosure depth
Bonuses applied
- +1Editorial coverage clusterThis roaster has 3+ recent editorial mentions across trade press
Sensory profile
- Acidity
- 4
- Body
- 3
- Balance
- 4
Comps & alternatives
Tasting flight
Compare this with three more lots selected from the catalog.
Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
About Counter Culture Coffee
Community reputation · Reddit
Mixed reviews· sentiment 68/100
Two independent Reddit threads give Counter Culture a mixed picture. One discussion treated its commercial roast quality as worth the price but also reported poor or boring bags; another used its roasting and profiling as a high-end benchmark.
commercial roast benchmarkbatch variabilityhome-roasting comparison
Threads cited (2)
- r/roasting · 7↑ · Considering getting into roasting, want some advice
...coffee habit. I've been looking at the Behmor 1600 Plus. Basically, I want to know if I will be able to get roasts as good as what I currently buy from places like Verve, Counter Culture, and Intelligentsia. If I will never get roasts as good as these, then I'd prefer to just continue buying pre-roasted beans. The q
- r/roasting · 4↑ · Best Site for the Highest Quality Green Coffee
...n fact, for being a first time roaster, everything has been really good! I am coming from drinking higher tier roasted coffee such as Onyx Coffee Labs, and Counter Culture, both who use high end roasters, profile for days, and get the perfect roast out of everything they sell. Compare that to me, using an SR540, wit
On YouTube
Meet the roaster on camera
About the roasterShop tour
Inside the Roastery at Counter Culture Coffee (behind the scenes tour)
Roaster Kat · 11.9K views on YouTube
Watch on YouTubeThis video covers Counter Culture Coffee; it is general roaster coverage.
Cherrybook summary of the video
This video provides a tour of Counter Culture Coffee's Durham headquarters, showcasing their roasting facility and operations. It highlights their green coffee handling, the use of super sacks for storage, and the automated systems they use for roasting and packaging.
Inside this video
From Roaster Kat:
“Welcome to Counter Culture. This is our Durham headquarters.”
“Every year it looks different, it works different. So let's go take a look at the current state of Counter Culture Coffee in Durham, North Carolina.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy