Typical $1.69 to $2.71/oz
Roaster · Durham, NC
Counter Culture Coffee
On YouTube
Meet the roaster on camera
From the roasterBrew guide
Quick + Easy Pour Over Coffee
Counter Culture Coffee · 51.8K views on YouTube
Watch on YouTubeCherrybook summary of the video
This video provides a step-by-step guide on how to brew a pour-over coffee using Counter Culture Coffee's recommended technique. It emphasizes the importance of consistency in grind size, water temperature, and pouring technique to achieve a balanced cup.
Inside this video
From Counter Culture Coffee:
“We want to make sure that we are using a consistent grind size, and that we are using a consistent water temperature.”
“The goal is to have a nice, flat bed of coffee at the end of the brew.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
The roaster
12 lots in stock, mostly Colombia, Peru and Guatemala.
- In stock
- 12
- House Index · limited data
- 56
- Freshness
- Roasts to order · ships in ~2d
- Save at Counter Culture Coffee
- Save $2 on every order of 12 ozFree shipping over $30Build Your Bundle & save up to 25%
Roaster at a glance
- Tracked since
- April 2026131 lots seen; 12 in stock now
- Origins
- 6 countriesEthiopia, Colombia, Guatemala
- Process mix
- Washed 42% · Other 25% · Natural 17% · Honey 17%
- Price position
- In line with what its profiles predictMedian of 5 in-stock lots against the price model
- Sourcing
- 58% of lots name the producer or farm7 of 12
- Coverage
- 8 reviewer videos · 7 editorial mentions · 2 Reddit threadsVideos and articles about the roaster, not by it
- Their channels
- Instagram ↗Facebook ↗Linked from their own site
- Merch
- 8 items in stock
How Cherrybook Index is calculatedavg coverage 33% · limited data
Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit68/100weight 18%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 12 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Review54.2/1006/12 lots · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency58.3/10012/12 lots · weight 5%
Bonuses earned (per lot)
- editorial cluster12/12
- stale decay12/12
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
12 in stock · 118 archived
Finca Santa Elena — Pacamara Honey
Honey lot with Tropical, Brown Sugar, and Juicy in the cup.
Apaneca-Ilamatepec, SV · Honey
Typical $1.75 to $2.81/oz
Typical $1.59 to $2.55/oz
Shiferaw Dukale - Natural Sundried
Blueberry, Pecan, and Cocoa on a natural lot.
Yirgacheffe, ET · Natural
Typical $1.31 to $2.50/oz
Limited comparison
Typical $1.63 to $2.61/oz
Finca El Puente - Honey Processed
Expect Blackberry, Chocolate, and Apricot from this honey lot.
Marcala, HN · Honey
Typical $1.77 to $2.84/oz
Broad comparison
Okoluu – Natural Sundried
Strawberry, Blood Orange, and Wildflower on a natural lot.
Guji, ET · Natural
Typical $1.89 to $3.02/oz
Typical $1.60 to $2.56/oz
Broad comparison
Typical $1.69 to $2.70/oz
Cold Hearted
Cupping notes point toward Sweet Tea, Cherry, and Cacao Nibs.
Typical $1.36 to $2.60/oz
Limited comparison
Big Trouble
Think Caramel, Nutty, and Round.
Typical $1.36 to $2.60/oz
Limited comparison
Also available · subscriptions, sample packs, gear
Single-Origin Gift Subscription – One Bag
Taste data is still sparse; open the detail page before judging this lot.
Archived (118)
Finca La Hermosa Gesha – Dual Process
Experimental lot with Blueberry, Honeysuckle, and Limeade in the cup.
Acatenango, GT · Experimental
Ruronzi – Natural Sundried
Natural lot with Concord Grape, Strawberry, and Complex in the cup.
Karongi, RW · Natural
Finca Santa Elena – Pacamara Honey
Green Apple, Tangerine, and Creamy on a honey lot.
Apaneca-Ilamatepec, SV · Honey
Finca El Puente - Gesha Variety
Washed lot with Floral, Green Apple, and Chocolate in the cup.
Marcala, HN · Washed
Finca La Victoria – Maragogipe Variety
Plum, Apple, and Syrupy on a washed lot.
Nueva Segovia, NI · Washed
Finca Pashapa – Dark Roast
Washed lot with Dark Chocolate, Roasted Marshmallow, and Thick in the cup.
Copán, HN · Washed
Finca Nuguo Gesha
Blue Raspberry, Blood Orange, and Magnolia Blossom on a washed lot.
Boquete, PA · Washed
Finca El Puente SL-28 Variety
Washed lot with Green Apple, Lime, and Crisp in the cup.
Marcala, HN · Washed
La Hierba Santa
Expect Pomegranate, Blood Orange, and Juicy from this washed lot.
Cajamarca, PE · Washed
Finca La Victoria – Java Variety
Washed lot with Nectarine, Citrus, and Tea Like in the cup.
Nueva Segovia, NI · Washed
Finca El Puente – Anaerobic Washed
Raspberry, Plum, and Chocolate on an anaerobic washed lot.
Marcala, HN · Anaerobic Washed
Sipi - Natural Sundried
Natural lot with Concord Grape, Chocolate, and Juicy in the cup.
Mount Elgon, UG · Natural
Finca La Hermosa
Washed lot with Apricot, Kiwi, and Milk Chocolate in the cup.
Acatenango, GT · Washed
Incahuasi SL9 Variety
Expect Strawberry, Floral, and Tropical Fruit from this washed lot.
Cusco, PE · Washed
Hassan Assalol - Natural Sundried
Fruit Punch, Cardamom, and Rose on a natural lot.
Haraz, YE · Natural
CaféNor Pacamara
Red Grape, Stone Fruit, and Chocolate on a washed lot.
Apaneca-Ilamatepec, SV · Washed
Eladio Chamba - Anaerobic Washed
Stone Fruit, White Grape, and Floral on an anaerobic washed lot.
Loja, EC · Anaerobic Washed
Finca La Hermosa - Pink Bourbon Variety
Expect Red Plum, Milk Chocolate, and Balanced from this washed lot.
Acatenango, GT · Washed
Finca Santa Elena
Expect Cocoa, Cashew, and Dried Cherry from this washed lot.
Apaneca-Ilamatepec, SV · Washed
Finca La Hermosa - Pacamara Variety
Washed lot with Green Apple, Honeydew, and Creamy in the cup.
Acatenango, GT · Washed
Eudis Orosco - Gesha Variety
Expect Blackberry, Floral, and Tropical Fruit from this washed lot.
Cusco, PE · Washed
Finca La Hermosa - Orange Bourbon Variety
Expect Plum, Cherry, and Milk Chocolate from this washed lot.
Acatenango, GT · Washed
Esgar Fernandez
Expect Blackberry, Stone Fruit, and Clementine from this washed lot.
Cajamarca, PE · Washed
La Palestina - Marshell Variety
Expect Fig, Cola, and Crisp from this washed lot.
Cajamarca, PE · Washed
Pascual Marcos Cardona
Expect Chocolate, Stone Fruit, and Green Apple from this washed lot.
Huehuetenango, GT · Washed
Arnulfo Días – Pacamara Honey
Honey lot with Red Grape, Brown Sugar, and Syrupy in the cup.
Chalatenango, SV · Honey
Cueva de los Llanos – Pink Bourbon Variety
Expect Pink Lemonade, Rose Hips, and Vibrant from this natural lot.
Nariño, CO · Natural
Finca Aurora – Anaerobic Java
Anaerobic Natural lot with Dried Apricot, Honey, and Tea Like in the cup.
Matagalpa, NI · Anaerobic Natural
Lucio Luque – Gesha Variety
Natural lot with Bubble Gum, Grapefruit, and Floral in the cup.
Cusco, PE · Natural
Pompilio Garcia Luna
Washed lot with Dark Chocolate, Dried Fruit, and Panela in the cup.
Oaxaca, MX · Washed
Fundochamba — Extended Fermentation
Washed lot with Concord Grape, Black Cherry, and Syrupy in the cup.
Loja, EC · Washed
La Golondrina – Honey Processed
Expect Black Cherry, Lime, and Caramel from this honey lot.
Cauca, CO · Honey
Finca Virgen de Copacabana
Expect Milk Chocolate, Raisin, and Nougat from this washed lot.
Caranavi, BO · Washed
Urcunina – Extended Fermentation
Stone Fruit, Green Apple, and Crisp on an experimental lot.
Nariño, CO · Experimental
El Conacaste — Java Variety
Washed lot with Brown Sugar, Toffee, and Syrupy in the cup.
Apaneca-Ilamatepec, SV · Washed
Mountain Harvest Peaberry
Expect Apricot, Black Tea, and Coconut from this washed lot.
Mount Elgon, UG · Washed
Intango — Dark Roast
Expect Dark Chocolate, Dried Fig, and Velvety from this washed lot.
Karongi, RW · Washed
Nueva Llusta - Microlot
Washed lot with Dark Chocolate, Praline, and Raisin in the cup.
Caranavi, BO · Washed
Toldopamba – Special Process
Expect Candied Pineapple, Blood Orange, and Juicy from this anaerobic washed lot.
Nariño, CO · Anaerobic Washed
Borderlands Microlot
Washed lot with Nectarine, Golden Raisin, and Crisp in the cup.
Nariño, CO · Washed
Buchiro – Natural Sundried
Natural lot with Berry, Nougat, and Cacao Nibs in the cup.
South Kivu, CD · Natural
Alto Ihuamaca
Expect Milk Chocolate, Caramel, and Green Grape from this washed lot.
Cajamarca, PE · Washed
Mabono Honey Processed
Honey lot with Berry, Brown Sugar, and Creamy in the cup.
Mount Elgon, UG · Honey
Valle Del Santuario
Washed lot with Toffee, Vanilla, and Dried Fruit in the cup.
Cajamarca, PE · Washed
Cueva de los Llanos
Expect Green Grape, Almond, and Milk Chocolate from this washed lot.
Nariño, CO · Washed
Damian Espinoza – Natural Sundried
Natural lot with Concord Grape, Creamsicle, and Almond in the cup.
Cajamarca, PE · Natural
Birthday Blend
Expect Strawberry Shortcake, Chocolate Buttercream, and Raspberry Jam from this natural lot.
Kayanza · Natural
Community reputation · Reddit
Mixed reviews· sentiment 68/100
Two independent Reddit threads give Counter Culture a mixed picture. One discussion treated its commercial roast quality as worth the price but also reported poor or boring bags; another used its roasting and profiling as a high-end benchmark.
Threads cited (2)
- r/roasting · 7↑ · Considering getting into roasting, want some advice
...coffee habit. I've been looking at the Behmor 1600 Plus. Basically, I want to know if I will be able to get roasts as good as what I currently buy from places like Verve, Counter Culture, and Intelligentsia. If I will never get roasts as good as these, then I'd prefer to just continue buying pre-roasted beans. The q
- r/roasting · 4↑ · Best Site for the Highest Quality Green Coffee
...n fact, for being a first time roaster, everything has been really good! I am coming from drinking higher tier roasted coffee such as Onyx Coffee Labs, and Counter Culture, both who use high end roasters, profile for days, and get the perfect roast out of everything they sell. Compare that to me, using an SR540, wit
Flagship cafe
Retail location
Durham, NC
Open in maps →Counter Culture Coffee sells coffee online and via wholesale partners; the scraped pages do not mention an own-operated retail cafe.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.



































































































































