Skip to content
Cherrybook.

Roaster · Durham, NC

Counter Culture Coffee

counterculturecoffee.com ↗

On YouTube

Meet the roaster on camera

14 videos

From the roasterBrew guide

Quick + Easy Pour Over Coffee

Counter Culture Coffee · 51.8K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This video provides a step-by-step guide on how to brew a pour-over coffee using Counter Culture Coffee's recommended technique. It emphasizes the importance of consistency in grind size, water temperature, and pouring technique to achieve a balanced cup.

Inside this video

From Counter Culture Coffee:

“We want to make sure that we are using a consistent grind size, and that we are using a consistent water temperature.”
“The goal is to have a nice, flat bed of coffee at the end of the brew.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

12 lots in stock, mostly Colombia, Peru and Guatemala.

Roaster of the YearRoast Magazine · 2005Price-transparentSCTG data donorUSDA Organic
In stock
12
House Index · limited data
56
Freshness
Roasts to order · ships in ~2d
Save at Counter Culture Coffee
Save $2 on every order of 12 ozFree shipping over $30Build Your Bundle & save up to 25%
OriginsColombiaPeruGuatemalaEthiopiaKenyaUganda

Roaster at a glance

Tracked since
April 2026131 lots seen; 12 in stock now
Origins
6 countriesEthiopia, Colombia, Guatemala
Process mix
Washed 42% · Other 25% · Natural 17% · Honey 17%
Price position
In line with what its profiles predictMedian of 5 in-stock lots against the price model
Sourcing
58% of lots name the producer or farm7 of 12
Coverage
8 reviewer videos · 7 editorial mentions · 2 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗Facebook ↗Linked from their own site
Merch
8 items in stock
How Cherrybook Index is calculatedavg coverage 33% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit68/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 12 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Review54.2/1006/12 lots · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency58.3/10012/12 lots · weight 5%

Bonuses earned (per lot)

  • editorial cluster12/12
  • stale decay12/12

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

12 in stock · 118 archived

Filter on browse →

Idido

Floral, Melon, and Citrus on a washed lot.

Yirgacheffe, ET · Washed

LightFloralMelonCitrus
ROTY 2005 roaster
62CBI
$2.17/oz

Typical $1.69 to $2.71/oz

Sharbo Maro

Expect Black Tea, Floral, and Limeade from this washed lot.

Yirgacheffe, ET · Washed

LightBlack TeaFloralLime
ROTY 2005 roaster
58CBI
$2.33/oz

Typical $1.59 to $2.55/oz

Apollo

Cupping notes point toward Citrus, Floral, and Silky.

Ethiopia

CitrusFloral
ROTY 2005 roaster
58CBI
$1.60/oz

Typical $1.31 to $2.50/oz

Limited comparison

Sipacapa

Washed lot with Apple, Simple Syrup, and Cocoa in the cup.

San Marcos, GT · Washed

LightAppleCane SugarCocoa
ROTY 2005 roaster
57CBI
$2.08/oz

Typical $1.63 to $2.61/oz

Cinco de Junio

Washed lot with Apple, Dark Chocolate, and Almond in the cup.

Nicaragua · Washed

LightAppleDark ChocolateAlmond
ROTY 2005 roaster
56CBI
$2.08/oz

Typical $1.60 to $2.56/oz

Broad comparison

La Golondrina

Washed lot with Milk Chocolate, Cherry, and Nutty in the cup.

Cauca, CO · Washed

LightMilk ChocolateCherryNutty
ROTY 2005 roaster
55CBI
$2.33/oz

Typical $1.69 to $2.70/oz

Cold Hearted

Cupping notes point toward Sweet Tea, Cherry, and Cacao Nibs.

CherryCocoa PowderJasmine+1
ROTY 2005 roaster
52CBI
$2.08/oz

Typical $1.36 to $2.60/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Archived (118)

Lucio Luque

Washed lot with Blood Orange, Bubble Gum, and Floral in the cup.

Cusco, PE · Washed

LightFloral
ROTY 2005 roaster
63CBI
$3.75/oz
Out of stock

Muriama Estate

Expect Black Currant, Grapefruit, and Silky from this washed lot.

Embu, KE · Washed

LightBlack CurrantGrapefruitOverall Sweet
ROTY 2005 roaster
63CBI
$2.42/oz
Out of stock

Kamwea Estate

Expect Citrus, Nectarine, and Currant from this washed lot.

Embu, KE · Washed

LightCitrusPeachCurrant
ROTY 2005 roaster
63CBI
$2.08/oz
Out of stock

La Hierba Santa

Expect Pomegranate, Blood Orange, and Juicy from this washed lot.

Cajamarca, PE · Washed

LightPomegranateOrange
ROTY 2005 roaster
63CBI
$2.16/oz
Out of stock

Nelson Melo

Expect Bergamot, Kiwi, and Apple Pastry from this washed lot.

Cauca, CO · Washed

LightBergamotKiwiApple
ROTY 2005 roaster
63CBI
$2.33/oz
Out of stock

Luis Huayhua

Expect Tropical Fruit, Cherry, and Juicy from this washed lot.

Caranavi, BO · Washed

LightTropical FruitCherry
ROTY 2005 roaster
63CBI
$2.00/oz
Out of stock

Guchienda

Blackberry, Nectarine, and Cherry on a washed lot.

Embu, KE · Washed

LightBlackberryPeachCherry
ROTY 2005 roaster
63CBI
$2.50/oz
Out of stock

Finca La Hermosa

Washed lot with Apricot, Kiwi, and Milk Chocolate in the cup.

Acatenango, GT · Washed

LightApricotKiwiMilk Chocolate
ROTY 2005 roaster
63CBI
$2.01/oz
Out of stock

Kamavindi

Expect Blood Orange, Nectarine, and Juicy from this washed lot.

Embu, KE · Washed

LightPeach
ROTY 2005 roaster
63CBI
$2.75/oz
Out of stock

Ngarutua

Washed lot with Blackberry, Grapefruit, and Juicy in the cup.

Embu, KE · Washed

LightBlackberryGrapefruitOverall Sweet
ROTY 2005 roaster
63CBI
$2.33/oz
Out of stock

Muthonjo

Dried Fig, Blackberry, and Floral on a washed lot.

Kirinyaga, KE · Washed

LightFigBlackberryFloral+1
ROTY 2005 roaster
63CBI
$2.50/oz
Out of stock

Santafé

Expect Black Cherry, Cocoa, and Syrupy from this washed lot.

Nariño, CO · Washed

LightCherryCocoaOverall Sweet
ROTY 2005 roaster
63CBI
$2.17/oz
Out of stock

CaféNor Pacamara

Red Grape, Stone Fruit, and Chocolate on a washed lot.

Apaneca-Ilamatepec, SV · Washed

LightGrapeStone FruitChocolate
ROTY 2005 roaster
62CBI
$1.92/oz
Out of stock

Juana Gaspar

Washed lot with Black Cherry, Plum, and Citrus in the cup.

Huehuetenango, GT · Washed

LightCherryPlumCitrus
ROTY 2005 roaster
62CBI
$2.08/oz
Out of stock

Pablo Cordoba

Expect Dried Fig, Cherry, and Dark Chocolate from this washed lot.

Nariño, CO · Washed

LightFigCherryDark Chocolate
ROTY 2005 roaster
62CBI
$2.50/oz
Out of stock

Finca Santa Elena

Expect Cocoa, Cashew, and Dried Cherry from this washed lot.

Apaneca-Ilamatepec, SV · Washed

LightCocoaCashewDried Fruit
ROTY 2005 roaster
62CBI
$2.08/oz
Out of stock

Yonal Fernandez

Washed lot with Raisin, Chocolate, and Brown Sugar in the cup.

Cajamarca, PE · Washed

LightRaisinChocolateBrown Sugar
ROTY 2005 roaster
62CBI
$2.00/oz
Out of stock

Esgar Fernandez

Expect Blackberry, Stone Fruit, and Clementine from this washed lot.

Cajamarca, PE · Washed

LightBlackberryStone FruitTangerine
ROTY 2005 roaster
62CBI
$33.28/oz
Out of stock

El Batan

Dark Chocolate, Plum, and Blackberry on a washed lot.

Loja, EC · Washed

LightDark ChocolatePlumBlackberry
ROTY 2005 roaster
62CBI
$2.00/oz
Out of stock

Burera

Black Currant, Tropical, and Juicy on a washed lot.

Burera, RW · Washed

LightBlack CurrantTropical FruitOverall Sweet
ROTY 2005 roaster
62CBI
$2.00/oz
Out of stock

Pedro Patana

Dried Cherry, Milk Chocolate, and Sweet on a washed lot.

Yungas, BO · Washed

LightMilk ChocolateOverall Sweet
ROTY 2005 roaster
62CBI
$1.70/oz
Out of stock

Abel Salinas

Washed lot with Nectarine, Blood Orange, and Tropical in the cup.

Loja, EC · Washed

LightPeachTropical Fruit
ROTY 2005 roaster
62CBI
$3.25/oz
Out of stock

ASUVIM

Expect Stone Fruit, Milk Chocolate, and Syrupy from this washed lot.

Atitlán, GT · Washed

LightPeachMilk ChocolateOverall Sweet
ROTY 2005 roaster
62CBI
$2.25/oz
Out of stock

Hugo Ruiz

Expect Cocoa, Nougat, and Pear from this washed lot.

Huehuetenango, GT · Washed

LightCocoaNougatPear
ROTY 2005 roaster
62CBI
$2.08/oz
Out of stock

Fundochamba

Washed lot with Dried Apricot, Milk Chocolate, and Almond in the cup.

Loja, EC · Washed

LightApricotMilk ChocolateAlmond
ROTY 2005 roaster
62CBI
$2.09/oz
Out of stock

Buliza

Cranberry, Fruit Leather, and Crisp on a washed lot.

Rulindo, RW · Washed

LightCranberryDried Fruit
ROTY 2005 roaster
62CBI
$1.92/oz
Out of stock

Intango

Apricot, Citrus, and Black Tea on a washed lot.

Karongi, RW · Washed

LightApricotCitrusBlack Tea
ROTY 2005 roaster
62CBI
$2.17/oz
Out of stock

Valle Inca

Golden Raisin, Nougat, and Creamy on a washed lot.

Cusco, PE · Washed

LightRaisinNougatOverall Sweet
ROTY 2005 roaster
61CBI
$2.33/oz
Out of stock

Nueva Llusta

Washed lot with Cherry, Vanilla, and Hazelnut in the cup.

Caranavi, BO · Washed

LightCherryVanillaHazelnut
ROTY 2005 roaster
61CBI
$2.17/oz
Out of stock

Bijao

Expect Berry, Chocolate, and Red Grape from this washed lot.

Huila, CO · Washed

LightBerryChocolateGrape
ROTY 2005 roaster
61CBI
$2.17/oz
Out of stock

Yacuri

Brown Sugar, Apricot, and Almond on a washed lot.

Loja, EC · Washed

LightBrown SugarApricotAlmond
ROTY 2005 roaster
61CBI
$1.92/oz
Out of stock

Laba Gesha

Strawberry Cream, Pastry, and Cocoa on a natural lot.

Yirgacheffe, ET · Natural

LightStrawberryCocoa
ROTY 2005 roaster
61CBI
$2.01/oz
Out of stock

La Viuda

Expect Black Cherry, White Grape, and Juicy from this washed lot.

Cajamarca, PE · Washed

LightCherryGrapeOverall Sweet
ROTY 2005 roaster
60CBI
$2.25/oz
Out of stock

Alto Ihuamaca

Expect Milk Chocolate, Caramel, and Green Grape from this washed lot.

Cajamarca, PE · Washed

LightMilk ChocolateCaramelGrape
ROTY 2005 roaster
60CBI
$1.92/oz
Out of stock

Buchiro

Kiwi, Lime, and Black Tea on a washed lot.

South Kivu, CD · Washed

LightKiwiLimeBlack Tea
ROTY 2005 roaster
60CBI
$1.78/oz
Out of stock

Incahuasi

Washed lot with Golden Raisin, Almond, and Caramel in the cup.

Cusco, PE · Washed

LightRaisinAlmondCaramel
ROTY 2005 roaster
60CBI
$2.09/oz
Out of stock

Urcunina

Expect Dried Fruit, Caramel, and Chocolate from this washed lot.

Nariño, CO · Washed

LightDried FruitCaramelChocolate
ROTY 2005 roaster
60CBI
$1.92/oz
Out of stock

San Miguel

Expect Milk Chocolate, Almond, and Sweet from this washed lot.

San Marcos, GT · Washed

LightMilk ChocolateAlmondOverall Sweet
ROTY 2005 roaster
60CBI
$2.17/oz
Out of stock

Kabeywa

Expect Stone Fruit, Citrus, and Chocolate from this washed lot.

Mount Elgon, UG · Washed

LightStone FruitCitrusChocolate
ROTY 2005 roaster
60CBI
$2.00/oz
Out of stock

Borderlands

Expect Milk Chocolate, Almond, and Nectarine from this washed lot.

Nariño, CO · Washed

LightMilk ChocolateAlmondPeach+1
ROTY 2005 roaster
60CBI
$2.42/oz
Out of stock

K’uychi

Green Grape, Clementine, and Milk Chocolate on a washed lot.

Nariño, CO · Washed

LightGrapeMandarinMilk Chocolate
ROTY 2005 roaster
60CBI
$2.08/oz
Out of stock

Decaf Idido

Apricot, Citrus, and Brown Sugar on a washed lot.

Yirgacheffe, ET · Washed

Medium-LightApricotCitrusBrown Sugar
ROTY 2005 roaster
60CBI
$2.25/oz
Out of stock

Mpemba

Clementine, Honey, and Tea Like on a washed lot.

Kayanza, BI · Washed

LightTangerineHoneyTea Like
ROTY 2005 roaster
60CBI
$2.17/oz
Out of stock

Sanctuary

Expect Praline, Brown Sugar, and Apple from this washed lot.

Guatemala · Washed

MediumPralineBrown SugarApple
ROTY 2005 roaster
60CBI
$1.85/oz
Out of stock

Duromina

Expect Sweet Tea, Apricot, and Honeysuckle from this washed lot.

Jimma, ET · Washed

LightSweet AromaticsApricotHoneysuckle
ROTY 2005 roaster
60CBI
$2.25/oz
Out of stock

Nuevo Amanecer

Pomegranate, Red Grape, and Syrupy on a washed lot.

Nariño, CO · Washed

LightPomegranateGrapeOverall Sweet
ROTY 2005 roaster
60CBI
$2.42/oz
Out of stock

Gigantic

Expect Fuji Apple, Nectarine, and Caramel from this washed lot.

Washed

LightApplePeachCaramel
ROTY 2005 roaster
59CBI
$1.92/oz
Out of stock

Birthday Blend

Expect Strawberry Shortcake, Chocolate Buttercream, and Raspberry Jam from this natural lot.

Kayanza · Natural

MediumStrawberryChocolateRaspberry
ROTY 2005 roaster
59CBI
$2.17/oz
Out of stock

Gemini

Natural lot with Blueberry, Apple, and Melon in the cup.

Natural

Medium-LightAppleBlueberryMelon
ROTY 2005 roaster
58CBI
$2.83/oz
Out of stock

Iridescent

Blueberry, Marmalade, and Chocolate on a washed lot.

Washed

Medium-LightBlueberryOrangeChocolate
ROTY 2005 roaster
57CBI
$2.17/oz
Out of stock

Field Trip

Washed lot with Blackberry, Clementine, and Sweet in the cup.

Washed

Medium-LightBlackberryTangerineOverall Sweet
ROTY 2005 roaster
57CBI
$2.17/oz
Out of stock

Perennial

Washed lot with Fig, Cocoa Nibs, and Full Bodied in the cup.

Washed

Medium-DarkFigCocoa PowderDark Chocolate
ROTY 2005 roaster
57CBI
$2.17/oz
Out of stock

Community reputation · Reddit

Mixed reviews· sentiment 68/100

Two independent Reddit threads give Counter Culture a mixed picture. One discussion treated its commercial roast quality as worth the price but also reported poor or boring bags; another used its roasting and profiling as a high-end benchmark.

commercial roast benchmarkbatch variabilityhome-roasting comparison
Threads cited (2)
  • r/roasting · 7↑ · Considering getting into roasting, want some advice

    ...coffee habit. I've been looking at the Behmor 1600 Plus. Basically, I want to know if I will be able to get roasts as good as what I currently buy from places like Verve, Counter Culture, and Intelligentsia. If I will never get roasts as good as these, then I'd prefer to just continue buying pre-roasted beans. The q

  • r/roasting · 4↑ · Best Site for the Highest Quality Green Coffee

    ...n fact, for being a first time roaster, everything has been really good! I am coming from drinking higher tier roasted coffee such as Onyx Coffee Labs, and Counter Culture, both who use high end roasters, profile for days, and get the perfect roast out of everything they sell. Compare that to me, using an SR540, wit

Flagship cafe

Retail location

Durham, NC

Open in maps →

Counter Culture Coffee sells coffee online and via wholesale partners; the scraped pages do not mention an own-operated retail cafe.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.