Create Your Joe - Personalized Coffee Bag
Cherrybook Index
49sparse
Evidence-of-quality score, not a cup score. Sparse signal: 1 of 7 signals on file. Methodology
Price position
—$28.00
Price position appears once the price model has scored this lot.
Catalog summary
This lot, not yet indexed (1 of 7 signals on file).
Based on the listing and catalog evidence
Price and availability set by the roaster.
Roasts to order · ships in ~3d
Your bag is roasted after you order; expect a short delay before it ships, but it arrives as fresh as the roaster can make it.
“All coffee is roasted to order to ensure freshness.” source ↗
Cherrybook last checked this listing 6 days ago.

- Origin
- —
- Producer
- —
- Farm / Co-op
- —
- Process
- —
- Altitude
- —
- Varietals
- —
- Harvest
- —
- Weight
- —
- Bag price
- $28.00
- Price / oz
- —
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
About Joe Coffee Company
Community reputation · Reddit
Polarizing· sentiment 50/100
One thread author discusses brewing Joe Colombia La Familia Guarnizo as their first single-origin coffee. Another thread mentions a Trader Joe's coffee product alongside a different blend, but does not pertain to the roaster Joe Coffee Company.
Threads cited (2)
- r/pourover · 9↑ · Today's brews - his and hers
…rs 204F zero water - lotus drops Norml ppl recipe - 81 hardness, 3.6 alkalinity 15g : 250g Norml ppl blend - 30g bloom, 30s, pour to 250g by 1:15 straight down center, no swirl, TBT 2:01. Trader Joe's "Joe"(I know, but she tries my coffee and doesn't like it lol) - 45g bloom, 30s, 90g, 1:00, 170g, 1:30, 250g, TBT 2:10
- r/pourover · 7↑ · First Four Months of Specialty Pourovers, A Retrospective
…rs out of it, too. Took me a while to dial it in, but once I did, it was a fun cup and got me started down this journey rather than going back to supermarket beans. [**Joe Colombia La Familia Guarnizo**](https://joecoffeecompany.com/products/colombia-la-familia-guarnizo-1?variant=51146857742629) First single-origin co
Press · Sprudge
- Coffee Design: Joe Coffee Company’s Call Time By Jordan Fisher2026-08-27·sprudge
Call Time By Jordan Fisher by Joe Coffee Company in New York City.
On YouTube
Meet the roaster on camera
About the roasterInterview
Coffee in NYC: JOE The Art of Coffee
The Local Way
Watch on YouTubeThis video covers Joe Coffee Company; it is general roaster coverage.
Cherrybook summary of the video
This video features an interview with Jonathan Rubinstein, co-owner of Joe Coffee Company, at their original West Village location. He discusses the company's philosophy of maintaining high-quality coffee and hospitality across all their neighborhood-focused locations in New York City.
Inside this video
From The Local Way:
“I think that each store is very much defined by the neighborhood and the sorts of people who live and who work there.”
“We have a mission that our hospitality and our quality is the same in every location.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy