Roaster
Joe Coffee Company
- Coffees in catalog
- 12
- Also available
- 2
- Avg Cherry's Index (limited data)
- 69.4
- Reddit sentiment
- 72/100
How Cherry’s Index is calculatedavg coverage 32% · limited data
Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit72/100weight 18%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 12 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- Buyer reviews96.6/1009/12 lots · weight 12%
- Cherrybook reader ratingsnot on file · weight 5%
- Transparency55.5/10011/12 lots · weight 5%
Bonuses earned (per lot)
- roty12/12
- stale decay12/12
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
Community reputation · Reddit
Well-regarded· sentiment 72/100
Joe Coffee Company, a prominent NYC-based roaster, appears in community discussions primarily regarding their retail presence, instant coffee, and specific bean offerings like Waverly. While one user found their beans difficult to dial in for pour-over due to acidity, others discuss trying their espresso, consulting services, and specialty instant coffee for travel. Overall, they are recognized as an established, mainstream specialty option.
On YouTube
2 videos · 4k combined views
2 videos cover Joe Coffee Company from reviewers Big Review TV, Coffee Coffee Coffee And Books.
Flagship cafe
Retail location
New York, NY
Open in maps →Seed-city fallback applied (New York, NY); the website didn't expose a specific flagship address. LLM-finder notes: The website lists many cafe locations across New York City but does not explicitly designate one as a flagship or provide specific street addresses for them on the provided pages.
The catalog
12 in stock · 1 archived
Big City
Natural lot with Burnt Sugar, Baking Chocolate, and Roasted Almond in the cup.
Minas Gerais, BR · Natural
The Waverly Espresso
Natural lot with Fig, Dark Chocolate, and Orange in the cup.
Minas Gerais · Natural
Half Moon (Half Caff)
Taste data is still sparse; open the detail page before judging this lot.
Call Time by Jordan Fisher
Washed lot with Cocoa, Spice, and Caramel in the cup.
Cajamarca, PE · Washed
Café Feminista: Montze Olvera
Honey lot with Papaya, Milk Duds, and Candied Coconut in the cup.
Hidalgo, MX · Honey
Also available · subscriptions, sample packs, gear
Create Your Joe - Personalized Coffee Bag
Not much signal yet; the detail page has what we know.
Archived (1)
Cafè Feminista: Blanca Suazo
Cream Soda, Almond, and Meyer Lemon on a washed build.
Veracruz, MX · Washed
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.















