
Roaster · Long Island City, NY
Joe Coffee Company
11 lots in stock, mostly Brazil, Peru and Colombia.
- In stock
- 11
- House Index · limited data
- 62
- Freshness
- Roasts to order · ships in ~3d
Roaster at a glance
- Tracked since
- April 202615 lots seen; 13 in stock now
- Origins
- 6 countriesBrazil, Colombia, Peru
- Process mix
- Washed 46% · Natural 23% · Other 23% · Honey 8%
- Price position
- In line with what its profiles predictMedian of 3 in-stock lots against the price model
- Sourcing
- 85% of lots name the producer or farm11 of 13
- Buyer stars
- 4.8 out of 5354 reviews across 12 lots, from the roaster's own store
- Coverage
- 2 reviewer videos · 1 press mention · 3 editorial mentionsVideos and articles about the roaster, not by it
- Their channels
- Instagram ↗TikTok ↗Facebook ↗X ↗Linked from their own site
- Where to find them
- Cafe in Long Island City, NY40-37 23rd St
- Merch
- 8 items in stock
How Cherrybook Index is calculatedavg coverage 17% · limited data
Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.
Roaster signals
Apply to every lot from this roaster.
- Reddit—weight 0%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 11 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- On-shop ratings96.3/10010/11 lots · weight 12–15% · avg 13.5%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency50/10010/11 lots · weight 5%
Bonuses earned (per lot)
- sprudge11/11
- editorial cluster11/11
- stale decay11/11
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
11 in stock · 3 archived
Big City — French Roast
Natural lot with Burnt Sugar, Baking Chocolate, and Roasted Almond in the cup.
Minas Gerais, BR · Natural
The Waverly Espresso
Washed lot with Fig, Dark Chocolate, and Orange in the cup.
Minas Gerais · Washed
Half Moon (Half Caff)
Taste data is still sparse; open the detail page before judging this lot.
The Daily
Cupping notes point toward Chocolate, Caramel, and Molasses.
Café Feminista: Montze Olvera
Honey lot with Papaya, Milk Duds, and Candied Coconut in the cup.
Hidalgo, MX · Honey
Also available · subscriptions, sample packs, gear
Create Your Joe - Personalized Coffee Bag
Not much signal yet; the detail page has what we know.
Archived (3)
Cafè Feminista: Blanca Suazo
Cream Soda, Almond, and Meyer Lemon on a washed lot.
Veracruz, MX · Washed
Call Time by Jordan Fisher
Washed lot with Cocoa, Spice, and Caramel in the cup.
Cajamarca, PE · Washed
Press · Sprudge
- Coffee Design: Joe Coffee Company’s Call Time By Jordan Fisher2026-08-27·sprudge
Call Time By Jordan Fisher by Joe Coffee Company in New York City.
On YouTube
2 videos · 4k combined views
2 videos cover Joe Coffee Company from reviewers Big Review TV, Coffee Coffee Coffee And Books.
Flagship cafe
Long Island City Roastery Cafe
40-37 23rd St, Long Island City, NY
Open in maps →Long Island City roastery and cafe with multiple other cafe locations across New York.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.














