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Cherrybook.

Roaster · Long Island City, NY

Joe Coffee Company

www.joecoffeecompany.com

11 lots in stock, mostly Brazil, Peru and Colombia.

In stock
11
House Index · limited data
62
Freshness
Roasts to order · ships in ~3d
OriginsBrazilPeruColombiaMexicoHondurasRwanda

Roaster at a glance

Tracked since
April 202615 lots seen; 13 in stock now
Origins
6 countriesBrazil, Colombia, Peru
Process mix
Washed 46% · Natural 23% · Other 23% · Honey 8%
Price position
In line with what its profiles predictMedian of 3 in-stock lots against the price model
Sourcing
85% of lots name the producer or farm11 of 13
Buyer stars
4.8 out of 5354 reviews across 12 lots, from the roaster's own store
Coverage
2 reviewer videos · 1 press mention · 3 editorial mentionsVideos and articles about the roaster, not by it
Their channels
InstagramTikTokFacebookXLinked from their own site
Where to find them
Cafe in Long Island City, NY40-37 23rd St
Merch
8 items in stock
How Cherrybook Index is calculatedavg coverage 17% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Redditweight 0%
  • YouTubeweight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 11 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratings96.3/10010/11 lots · weight 12–15% · avg 13.5%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency50/10010/11 lots · weight 5%

Bonuses earned (per lot)

  • sprudge11/11
  • editorial cluster11/11
  • stale decay11/11

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

11 in stock · 3 archived

Filter on browse →

Amsterdam

Natural lot with Dark Chocolate, Walnut, and Caramel in the cup.

Minas Gerais, BR · Natural

Medium-DarkDark ChocolateWalnutCaramel
Shop 4.9 (52)
66CBI · sparse
$1.83/oz

Big City — French Roast

Natural lot with Burnt Sugar, Baking Chocolate, and Roasted Almond in the cup.

Minas Gerais, BR · Natural

DarkCaramelizedDark ChocolateAlmond
Shop 4.9 (27)
66CBI · sparse
$0.73/oz

Benchmark

Washed lot with Cocoa, Spice, and Caramel in the cup.

Cajamarca, PE · Washed

MediumCocoaSpiceCaramel
Shop 4.8 (39)
65CBI · sparse
$2.00/oz

Nightcap Decaf

Washed lot with Almond, Molasses, and Cola in the cup.

Cortés, HN · Washed

MediumAlmondMolasses
Shop 5.0 (22)
63CBI · sparse
$0.84/oz

The Daily

Cupping notes point toward Chocolate, Caramel, and Molasses.

MediumCocoaCaramelMolasses
Shop 4.8 (95)
61CBI · sparse
$2.00/oz

Great Heights

Chocolate Fudge, Molasses, and Cinnamon on a natural lot.

Minas Gerais, BR · Natural

Medium-DarkMolassesCinnamon
Shop 4.7 (22)
61CBI · sparse
$0.73/oz

Also available · subscriptions, sample packs, gear

Archived (3)

Press · Sprudge

On YouTube

2 videos · 4k combined views

2 videos cover Joe Coffee Company from reviewers Big Review TV, Coffee Coffee Coffee And Books.

Flagship cafe

Long Island City Roastery Cafe

40-37 23rd St, Long Island City, NY

Open in maps →

Long Island City roastery and cafe with multiple other cafe locations across New York.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.