Cherrybook.

Roaster

Joe Coffee Company

Roaster of the YearRoast Magazine · 2018
Coffees in catalog
12
Also available
2
Avg Cherry's Index (limited data)
69.4
Reddit sentiment
72/100
FreshnessRoasts to order · ships in ~3d
OriginsBRCOPEMXHNRW
How Cherry’s Index is calculatedavg coverage 32% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit72/100weight 18%
  • YouTubeweight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 12 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviews96.6/1009/12 lots · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency55.5/10011/12 lots · weight 5%

Bonuses earned (per lot)

  • roty12/12
  • stale decay12/12

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 72/100

Joe Coffee Company, a prominent NYC-based roaster, appears in community discussions primarily regarding their retail presence, instant coffee, and specific bean offerings like Waverly. While one user found their beans difficult to dial in for pour-over due to acidity, others discuss trying their espresso, consulting services, and specialty instant coffee for travel. Overall, they are recognized as an established, mainstream specialty option.

NYC-based roasterspecialty instant coffeemainstream specialtyvaried extraction results
Threads cited (5)

On YouTube

2 videos · 4k combined views

2 videos cover Joe Coffee Company from reviewers Big Review TV, Coffee Coffee Coffee And Books.

Flagship cafe

Retail location

New York, NY

Open in maps →

Seed-city fallback applied (New York, NY); the website didn't expose a specific flagship address. LLM-finder notes: The website lists many cafe locations across New York City but does not explicitly designate one as a flagship or provide specific street addresses for them on the provided pages.

The catalog

12 in stock · 1 archived

Filter on browse →

Amsterdam

Natural lot with Dark Chocolate, Walnut, and Caramel in the cup.

Minas Gerais, BR · Natural

MediumDark ChocolateWalnutCaramel
Buyer 4.9 (52)
72
$1.83/oz

Big City

Natural lot with Burnt Sugar, Baking Chocolate, and Roasted Almond in the cup.

Minas Gerais, BR · Natural

DarkCaramelizedAlmond
Buyer 4.9 (27)
72
$0.73/oz

Benchmark

Washed lot with Cocoa, Spice, and Caramel in the cup.

Cajamarca, PE · Washed

MediumCocoaSpiceCaramel
Buyer 4.8 (39)
72
$2.00/oz

Great Heights

Chocolate Fudge, Molasses, and Cinnamon on a natural build.

Minas Gerais, BR · Natural

Medium-DarkMilk ChocolateMolassesCinnamon
Buyer 4.7 (22)
70
$0.73/oz

Also available · subscriptions, sample packs, gear

Archived (1)

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.