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Cherrybook.
Joe Coffee Company

The Village

★ 5.0 (9)

Cherrybook Index

62preliminary

Evidence-of-quality score, not a cup score. Preliminary: 3 of 7 signals on file. Methodology

Price position

$2.21/oz$13.25 for 170g

Typical band for this profile $1.65 to $3.14 (process unlisted single-origin lots (variety unlisted, small bags); across markets in stock). Where it sits

Buyers

★ 5.0from 9 on-shop ratings

Catalog summary

A lot from South Kivu, DR Congo, not yet indexed (3 of 7 signals on file) and priced inside the typical band for its listed profile.

Based on the listing and catalog evidence

Price and availability set by the roaster.

Roasts to order · ships in ~3d

Your bag is roasted after you order; expect a short delay before it ships, but it arrives as fresh as the roaster can make it.

“All coffee is roasted to order to ensure freshness.” source ↗

Save at Joe Coffee CompanyFree shipping over $65

Cherrybook last checked this listing 6 days ago.

Roaster’s notes

oolong tea · ripe papaya · rose

  • Fruit
  • Floral
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

The Village by Joe Coffee Company
Farm / Co-op
—
Process
—
Altitude
—
Varietals
—
Harvest
—
Weight
170g
Bag price
$13.25
Price / oz
$2.21/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$2.21/oz

typically $1.65 to $3.14

Where it sits

19 process unlisted single-origin lots (variety unlisted, small bags); across markets in stock

typical band this lot

Limited listing details: 47th percentile of 19 process unlisted single-origin lots (variety unlisted, small bags); across markets in stock right now.

Some variety, process or origin details are missing. This comparison does not qualify the coffee for a value recommendation.

What moves this price

cheaper×1.00pricier
  • Variety not listed×0.96

At 170 g, this bag runs about 7% more per ounce than a typical 287 g bag; that is pack size, not the coffee.

How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.

Not listed by the roaster: process, variety, roast level, altitude

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

62

Preliminary

Confidence3 of 7 signals on file

Score is partially shrunk toward a neutral 50; read directionally until more source families land.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 35% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 13% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 65.7 shrunk to 63.8 + bonuses = 62.

Missing: SCA grade, Coffee Review, YouTube reviews, Cherrybook ratings

  • On-shop ratings
    Public product-page ratings; current supported sources only
    100/ 34% weight
  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    50/ 51% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    40/ 14% weight

Bonuses applied

  • Sprudge press coverage
    This roaster has been featured by Sprudge
    +2
  • Editorial coverage cluster
    This roaster has 3+ recent editorial mentions across trade press
    +1
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-5

Sensory profileestimated

Acidity
4
Body
2
Sweetness
4
Balance
4
Clean
4

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

On-shop ratings · this coffee

5.0/ 5· 9 public ratings on Joe Coffee Company’s product page
via judgeme

Public aggregate shown on this lot’s page on Joe Coffee Company’s storefront. Cherrybook stores the average and count, plus a small set of recent identity-free excerpts when the provider makes them available.

How ratings count toward the Index

To count toward Cherrybook Index, an aggregate must come from a supported source, match this product, include at least 5 ratings, and have been refreshed within 90 days. Its weight is 12% for 5–24 ratings, 15% for 25–99, or 18% for 100 or more. Higher tiers require another base signal; a ratings-only lot stays at 12%.

View the product and its ratings on Joe Coffee Company →Count-adjusted Cherrybook Index weight 12% · Refreshed Sep 20, 2026

About Joe Coffee Company

Community reputation · Reddit

Polarizing· sentiment 50/100

One thread author discusses brewing Joe Colombia La Familia Guarnizo as their first single-origin coffee. Another thread mentions a Trader Joe's coffee product alongside a different blend, but does not pertain to the roaster Joe Coffee Company.

Joe Colombia La Familia Guarnizo
Threads cited (2)
  • r/pourover · 9↑ · Today's brews - his and hers

    …rs 204F zero water - lotus drops Norml ppl recipe - 81 hardness, 3.6 alkalinity 15g : 250g Norml ppl blend - 30g bloom, 30s, pour to 250g by 1:15 straight down center, no swirl, TBT 2:01. Trader Joe's "Joe"(I know, but she tries my coffee and doesn't like it lol) - 45g bloom, 30s, 90g, 1:00, 170g, 1:30, 250g, TBT 2:10

  • r/pourover · 7↑ · First Four Months of Specialty Pourovers, A Retrospective

    …rs out of it, too. Took me a while to dial it in, but once I did, it was a fun cup and got me started down this journey rather than going back to supermarket beans. [**Joe Colombia La Familia Guarnizo**](https://joecoffeecompany.com/products/colombia-la-familia-guarnizo-1?variant=51146857742629) First single-origin co

Press · Sprudge

On YouTube

Meet the roaster on camera

3 videos

About the roasterInterview

Coffee in NYC: JOE The Art of Coffee

The Local Way

Watch on YouTube

This video covers Joe Coffee Company; it is general roaster coverage.

Cherrybook summary of the video

This video features an interview with Jonathan Rubinstein, co-owner of Joe Coffee Company, at their original West Village location. He discusses the company's philosophy of maintaining high-quality coffee and hospitality across all their neighborhood-focused locations in New York City.

Inside this video

From The Local Way:

“I think that each store is very much defined by the neighborhood and the sorts of people who live and who work there.”
“We have a mission that our hospitality and our quality is the same in every location.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

Joe Coffee Company

$2.21/oz· $13.25 a bag

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