Brazil São Luiz Estate - Instant Coffee
Cup profile
red plum · apricot · brown sugar · silky body
- Fruit
- Sugar and spice

- Origin
- Cerrado Mineiro, BR
- Producer
- Ana Cecilia Velloso
- Farm / Co-op
- São Luiz Estate
- Process
- Honey
- Altitude
- —
- Varietals
- —
- Harvest
- 2023
- Weight
- 34g
- Bag price
- $17.00
- Price / oz
- $14.18/oz
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
From the editors
This lot is no longer available at the roaster.
We last reached the roaster’s page for this coffee 3 days ago. It now returns a not-found or members-only response — we’ve archived the buy link so we don’t send anyone to a dead page. The notes, sensory chart, and editorial context below remain useful as a record of what this lot offered.
Last verified 3 days ago.
About Proud Mary Coffee
Community reputation · Reddit
Cult favorite· sentiment 85/100
Proud Mary is widely recognized in the specialty coffee community as a top-tier roaster with locations in Portland and Austin, known for offering an extensive selection of exotic and high-end "deluxe" coffees, including geishas. While they receive high praise for their cafe experiences, exceptional pour-overs, and blends like Ghost Rider, some community members note that their pricing has become quite steep, and a few subscribers have raised recent quality control concerns regarding under-roasted batches. Nonetheless, they are frequently grouped alongside world-renowned roasters and remain a favorite for specialty enthusiasts.
Threads cited (10)
- r/Coffee · ↑ · Decaf Gripes - Roasters, Please Don't Do This
- r/pourover · ↑ · Proud Mary’s ATX
- r/Coffee · ↑ · 50 state coffee needs
- r/pourover · ↑ · Is it getting a bit ridiculous??
- r/Coffee · ↑ · Learning to make coffee hands on, in person, in Portland? But not to become a barista?
- r/Coffee · ↑ · New Zealand Coffee
- r/Coffee · ↑ · Proud Mary Subscription
- r/espresso · ↑ · Some of the world’s best.
- r/pourover · ↑ · Has anyone tried this yet?
- r/Coffee · ↑ · Roasters switching to 10oz bags
On YouTube
8 videos · 22k combined views
Reviewers and media coverage present Proud Mary Coffee as an ambitious, boundary pushing specialty roaster with operations in locations like Austin. Outside coverage emphasizes their commitment to rare, ultra high end coffee auctions and unique brewing formats, including hundred dollar cups. Reviewers also highlight founder Nolan Hirte and the brand's heavy focus on staff education, customer hospitality, and interactive cafe experiences.
From Proud Mary Coffee
Coverage from others
- 3k views
R.A.D® x Proud Mary Coffee
R.A.D®
- 2k views
Proud Mary Coffee Roasters offers elevated coffee in South Austin | FOX 7 Austin
FOX 7 Austin
- 2k views
Which roaster has the best coffee advent calendar? + Proud Mary Cup of Excellence #1 Mexico Tasting
Brian Quan
- 1k views
xBloom Studio Documentary: Exploring Coffee Artistry with Proud Mary
xBloomCoffee
- 1k views
Jak Ryan - Proud Mary Coffee - 2025 US Barista Championship - Finals
Black & White Coffee Roasters