Cherrybook.
Proud Mary Coffee

Brazil São Luiz Estate - Instant Coffee

instantHoneyMedium

Cup profile

red plum · apricot · brown sugar · silky body

  • Fruit
  • Sugar and spice
Brazil São Luiz Estate - Instant Coffee by Proud Mary Coffee
Farm / Co-op
São Luiz Estate
Process
Honey
Altitude
Varietals
Harvest
2023
Weight
34g
Bag price
$17.00
Price / oz
$14.18/oz
Brew

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

From the editors

This lot is no longer available at the roaster.

We last reached the roaster’s page for this coffee 3 days ago. It now returns a not-found or members-only response — we’ve archived the buy link so we don’t send anyone to a dead page. The notes, sensory chart, and editorial context below remain useful as a record of what this lot offered.

No longer available at the roaster

Last verified 3 days ago.

About Proud Mary Coffee

Community reputation · Reddit

Cult favorite· sentiment 85/100

Proud Mary is widely recognized in the specialty coffee community as a top-tier roaster with locations in Portland and Austin, known for offering an extensive selection of exotic and high-end "deluxe" coffees, including geishas. While they receive high praise for their cafe experiences, exceptional pour-overs, and blends like Ghost Rider, some community members note that their pricing has become quite steep, and a few subscribers have raised recent quality control concerns regarding under-roasted batches. Nonetheless, they are frequently grouped alongside world-renowned roasters and remain a favorite for specialty enthusiasts.

deluxe high-end tiersteep pricing per cupexcellent cafe and pour over experiencesubscription quality feedbackfrequently grouped with top roasters
Threads cited (10)

On YouTube

8 videos · 22k combined views

Reviewers and media coverage present Proud Mary Coffee as an ambitious, boundary pushing specialty roaster with operations in locations like Austin. Outside coverage emphasizes their commitment to rare, ultra high end coffee auctions and unique brewing formats, including hundred dollar cups. Reviewers also highlight founder Nolan Hirte and the brand's heavy focus on staff education, customer hospitality, and interactive cafe experiences.

Ultra high end auction offeringsInnovative cafe experiencesCustomer education focusHospitality driven cultureSpecialized coffee freezers