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Cherrybook.
Rusty's Hawaiian

Kona Maragogype

NaturalSCA cup 94.0

Cherrybook Index

59preliminary

Evidence-of-quality score, not a cup score. Preliminary: 2 of 7 signals on file. Methodology

Price position

$5.25/oz$37.00 for 200g

Typical band for this profile $2.69 to $4.28 (natural single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock). Where it sits

Catalog summary

A natural lot from Kona, United States, not yet indexed (2 of 7 signals on file) and priced above the typical band for its listed profile.

Based on the listing and catalog evidence

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Price and availability set by the roaster.

Batch roasted weekly

Roasted on a scheduled weekly rhythm. Very fresh if you order right after a roast day; less so near the end of the cycle.

“Our main roasting days are Tuesday, Thursday & Sunday, and we also roast small batches between those scheduled dates” source ↗

Save at Rusty's Hawaiian10%

Cherrybook last checked this listing yesterday.

Roaster’s notes

chocolate fudge · narcissus · date · cedar · lemon balm

  • Fruit
  • Floral
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

Kona Maragogype by Rusty's Hawaiian
Origin
Kona, US
Producer
—
Farm / Co-op
—
Process
Natural
Altitude
—
Varietals
Maragogype
Harvest
—
Weight
200g
Bag price
$37.00
Price / oz
$5.25/oz
Brew
filter, espresso, immersion

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$5.25/oz

typically $2.69 to $4.28

Where it sits

65 natural single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock

typical band this lot

Broad comparison: 99th percentile of 65 natural single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock right now.

This group broadens origin, roast or selling market to find enough lots. It does not qualify this coffee for a value recommendation.

What moves this price

cheaper×1.00pricier
  • Latin American origin×1.75
  • Roaster brand and sourcing×0.87
  • Other listed varieties×0.97
  • Altitude not listed×0.97

At 200 g, this bag runs about 5% more per ounce than a typical 287 g bag; that is pack size, not the coffee.

How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Not listed by the roaster: roast level, altitude

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

59

Preliminary

Confidence2 of 7 signals on file

Score is partially shrunk toward a neutral 50; read directionally until more source families land.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 30% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 25% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 68.3 shrunk to 63.8 + bonuses = 59.

Missing: Coffee Review, Reddit sentiment, YouTube reviews, On-shop ratings, Cherrybook ratings

  • SCA grade
    Roaster-published cupping score
    70/ 83% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    60/ 17% weight

Bonuses applied

  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-5

Sensory profile

Acidity
4
Body
5
Sweetness
5
Balance
5

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About Rusty's Hawaiian

On YouTube

Meet the roaster on camera

1 video

About the roasterBrand film

Rusty's Hawaiian Coffee l Local Love l Whole Foods Market

WholeFoodsMarket · 128.3K views on YouTube

Watch on YouTube

This video covers Rusty's Hawaiian; it is general roaster coverage.

Cherrybook summary of the video

The video profiles Lorie Obra, owner of Rusty's Hawaiian, and her journey to continue her late husband's dream of producing world-class coffee in the Ka'u district of Hawaii. It highlights the farm's commitment to quality and their partnership with Whole Foods Market.

Inside this video

From WholeFoodsMarket:

“I spent 25 years of my life in the laboratory. All I want to do is just be outside.”
“My goal was to fulfill his dream, and his dream is to put Ka'u coffee as one of the top coffees in the world.”

Videos by their credited creators. Playing a video connects to YouTube. Privacy

Rusty's Hawaiian

$5.25/oz· $37.00 a bag

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