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Cherrybook.

Roaster · Pahala, HI

Rusty's Hawaiian

www.rustyshawaiian.com ↗

On YouTube

Meet the roaster on camera

1 video

About the roasterBrand film

Rusty's Hawaiian Coffee l Local Love l Whole Foods Market

WholeFoodsMarket · 128.3K views on YouTube

Watch on YouTube

Cherrybook summary of the video

The video profiles Lorie Obra, owner of Rusty's Hawaiian, and her journey to continue her late husband's dream of producing world-class coffee in the Ka'u district of Hawaii. It highlights the farm's commitment to quality and their partnership with Whole Foods Market.

Inside this video

From WholeFoodsMarket:

“I spent 25 years of my life in the laboratory. All I want to do is just be outside.”
“My goal was to fulfill his dream, and his dream is to put Ka'u coffee as one of the top coffees in the world.”

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

6 lots in stock, mostly United States.

In stock
6
House Index · limited data
56
Freshness
Batch roasted weekly
Save at Rusty's Hawaiian
10%
OriginsUnited States

Roaster at a glance

Tracked since
April 20267 lots seen; 6 in stock now
Origins
1 countryUnited States
Process mix
Natural 33% · Other 33% · Washed 17% · Honey 17%
Price position
49% above what its profiles predictMedian of 4 in-stock lots against the price model
Sourcing
17% of lots name the producer or farm1 of 6
Coverage
1 reviewer videoVideos and articles about the roaster, not by it
Their channels
Instagram ↗Facebook ↗X ↗Linked from their own site
Where to find them
Online only, Pahala, HI
How Cherrybook Index is calculatedavg coverage 30% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 6 in-stock lots.

  • SCA grade71.2/1004/6 lots · weight 25%
  • Coffee Review63.3/1003/6 lots · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency52.5/1006/6 lots · weight 5%

Bonuses earned (per lot)

  • stale decay6/6

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

6 in stock · 1 archived

Filter on browse →

Ka'u Classic Dark Roast

Think Dark Chocolate, Black Cherry, and Roasted Hazelnut.

Hawaii, US

Medium-DarkDark ChocolateCherryHazelnut+2
SCA 95.0
63CBI
$3.19/oz

Typical $2.09 to $3.98/oz

Limited comparison

Ka'u 'Hydro' Honey Typica

Ripe Peach, Pink Grapefruit Zest, and Chamomile on a honey lot.

Hawaii, US · Honey

DarkPeachGrapefruitChamomile+2
SCA 95.0
63CBI
$6.38/oz

Typical $2.59 to $4.15/oz

Broad comparison

Ka'u Classic Medium Roast

Washed lot with Chocolaty, Citrus, and Stone Fruit in the cup.

Hawaii, US · Washed

MediumChocolateCitrusPeach+2
SCA 93.0
59CBI
$3.19/oz

Typical $2.38 to $3.82/oz

Broad comparison

Kona Maragogype

Chocolate Fudge, Narcissus, and Date on a natural lot.

Kona, US · Natural

FloralDate
SCA 94.0
59CBI
$5.25/oz

Typical $2.70 to $4.32/oz

Broad comparison

Ka'u Natural Typica

Expect Sweet Florals and Tart Fruit from this natural lot.

Ka'u, US · Natural

DarkFloral
50CBI
$5.67/oz

Typical $2.52 to $4.04/oz

Broad comparison

Archived (1)

Flagship cafe

Retail location

Pahala, HI

Open in maps →

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.