Typical $2.09 to $3.98/oz
Limited comparison

Roaster · Pahala, HI
On YouTube
About the roasterBrand film
WholeFoodsMarket · 128.3K views on YouTube
Watch on YouTubeCherrybook summary of the video
The video profiles Lorie Obra, owner of Rusty's Hawaiian, and her journey to continue her late husband's dream of producing world-class coffee in the Ka'u district of Hawaii. It highlights the farm's commitment to quality and their partnership with Whole Foods Market.
From WholeFoodsMarket:
“I spent 25 years of my life in the laboratory. All I want to do is just be outside.”
“My goal was to fulfill his dream, and his dream is to put Ka'u coffee as one of the top coffees in the world.”
Videos by their credited creators. Playing a video connects to YouTube. Privacy
6 lots in stock, mostly United States.
Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.
Roaster signals
Apply to every lot from this roaster.
Per-lot signals (averaged)
Vary across lots; averaged over 6 in-stock lots.
Bonuses earned (per lot)
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
Typical $2.09 to $3.98/oz
Limited comparison
Ripe Peach, Pink Grapefruit Zest, and Chamomile on a honey lot.
Hawaii, US · Honey
Typical $2.59 to $4.15/oz
Broad comparison
Washed lot with Chocolaty, Citrus, and Stone Fruit in the cup.
Hawaii, US · Washed
Typical $2.38 to $3.82/oz
Broad comparison
Typical $2.70 to $4.32/oz
Broad comparison
Typical $2.52 to $4.04/oz
Broad comparison
Typical $2.28 to $4.34/oz
Limited comparison
Flagship cafe
Retail location
Pahala, HI
Open in maps →For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.