Abu Gesha Natural
NaturalMedium
Cup profile
white guava · sweet passion fruit · cajá · ripe pineapple
- Fruit

- Origin
- BR
- Producer
- Boram Um
- Farm / Co-op
- —
- Process
- Natural
- Altitude
- —
- Varietals
- geisha
- Harvest
- —
- Weight
- 100g
- Bag price
- BRL 200.00
- Price / oz
- $10.96/oz
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
Price and availability set by the roaster.
Cherrybook last checked this listing today.
Cherry's Index
Evidence-of-quality score, not a cup score. Methodology
63
Sparse signal
Confidence2 of 7 signals on file
Score is heavily shrunk toward 50; treat as a placeholder until more sources arrive.
How confidence affects the score
Coverage measures signal availability, not cup quality. This coffee has 23% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 43% so one thin signal cannot carry the score on its own.
The math on file: renormalized base 66.7 shrunk to 59.6 + bonuses = 63.
Missing: SCA grade, Coffee Review, YouTube reviews, Buyer reviews, Cherrybook tastings
- 70/ 78% weightReddit sentimentSentiment across specialty-coffee discussion
- 55/ 22% weightRoaster transparencyProducer / farm / lot disclosure depth
Bonuses applied
- +3World Coffee Championships finalist lotThis roaster sourced a World Coffee Championships finalist routine
Flavor wheelestimated
Comps & alternatives
Tasting flight
Taste this against three more lots Cherry picks.
Brew a set side-by-side. Cherry varies the picks along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
About UM Coffee Co
Community reputation · Reddit
Well-regarded· sentiment 70/100
UM Coffee Co is mentioned briefly in passing as a notable spot in a coffee shop recommendation thread for Sao Paulo, alongside other local specialty destinations. There is no substantive discussion or critique of their beans or roasting style in the provided threads.
Sao Paulo specialty scene
Threads cited (10)
- r/Coffee · ↑ · How to be a Moron and Wreck a Virtuoso
- r/Coffee · ↑ · Technivorm Warranty Experience
- r/espresso · ↑ · The moment I knew I was screwed
- r/pourover · ↑ · Today's Coffee - Stefano Um Brazilian Natural Red Catuai from Kurasu
- r/pourover · ↑ · Looking for flat bottom to compliment my v60.
- r/Coffee · ↑ · Experiencing notes in coffee as colors
- r/Coffee · ↑ · Got it for my wife as she is a huge coffee fan. But um not sure whether she will like it o
- r/Coffee · ↑ · Specialty Coffee in Sao Paulo
- r/roasting · ↑ · Looking for Filipino home roaster to split a 10kg GCB from The Good Cup
- r/espresso · ↑ · Anyone else a little disappointed by hand grinders? (7 Grinder Full testing results inside
On YouTube
1 video · 337k combined views
1 video covers UM Coffee Co from reviewer Kyle Rowsell.