Cherrybook.

Roaster

UM Coffee Co

São PauloPrices in BRLumcoffeeco.com.br
Coffees in catalog
12
Also available
3
Avg Cherry's Index
59.9
Reddit sentiment
75/100
Pricing perkssubscription program
OriginsBR
How Cherry’s Index is calculatedavg coverage 57%

Roaster signals

Apply to every lot from this roaster.

  • Reddit75/100weight 18%
  • YouTube95/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 12 in-stock lots.

  • SCA grade29.5/10011/12 lots · weight 25%
  • Coffee Review70/1001/12 lots · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency70/10012/12 lots · weight 5%

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 75/100

UM Coffee Co is recognized by enthusiasts as a notable specialty roaster in the São Paulo coffee scene. They are mentioned alongside other respected local shops, indicating they are a destination for those seeking high-quality coffee in Brazil. Additionally, their beans (specifically Fazenda Um) are sought after by home roasters and coffee hobbyists in the Philippines.

São Paulo specialty coffee destinationassociated with high-quality Brazilian beansFazenda Um origin recognition
Threads cited (10)

On YouTube

1 video · 336k combined views

Outside coverage consistently frames UM Coffee Co as a pioneering force in the Brazilian specialty coffee scene. Reviewers emphasize the roaster's unique farm-to-cup model, where the company maintains total control by exclusively serving coffee grown on their own family farms. The brand is widely recognized for its connection to World Barista Champion Boram Um, whose competition success has brought international attention to their innovative processing techniques and commitment to elevating Brazilian coffee quality.

Vertical integration from farm to cafeExclusively estate-grown Brazilian coffeeWorld Barista Championship pedigreePioneering specialty culture in Sao PauloFocus on innovative processing techniquesEmphasis on producer and barista collaboration

Flagship cafe

Retail location

São Paulo

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The catalog

12 in stock

Filter on browse →
Varietal | Arara
74

Yellow Honey lot with Nectarine, Date, and Milk Chocolate in the cup.

Minas Gerais, BR · Yellow Honey

MediumPeachDateMilk Chocolate
Well-reviewed roaster
$1.81/oz
Catucaí 785
Not rated

Sugarcane Molasses, Panela, and Lemon on a yellow honey build.

Espírito Santo, BR · Yellow Honey

MediumSugarcanePanelaLemon+1
SCA 86.0
$1.76/oz
Mundo Novo
Not rated

Natural lot with Dried Plum, Dark Chocolate, and Caramelized Nuts in the cup.

Minas Gerais, BR · Natural

MediumPruneDark ChocolateCaramelized
SCA 86.0
$1.48/oz
Blend | Sweetheart
Not rated

Natural lot with Dark Chocolate, Brown Sugar, and Caramelized Almonds in the cup.

Minas Gerais, BR · Natural

MediumDark ChocolateBrown SugarCaramelized+1
SCA 84.0
$1.08/oz

Also available · subscriptions, sample packs, gear

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.