Selection | Pink Bourbon
Natural lot with Jasmim, Mandarina, and Mel Silvestre in the cup.
Sul de Minas, BR · Natural
MediumJasmineTangerineHoney
SCA 89.0
56CBI
US$2.12/oz
Typical US$1.90 to $3.03/oz
Roaster · São Paulo, SP
UM Coffee Co
umcoffeeco.com.br ↗Prices in BRL
On YouTube
Meet the roaster on camera
About the roasterBrew guide
Boram Um — 2023 World Barista Championship: Finals
World Coffee Championships · 235.2K views on YouTube
Watch on YouTubeCherrybook summary of the video
Boram Um, founder of UM Coffee Co, presents his competition routine, showcasing his philosophy of elevating coffee quality through teamwork and innovative processing techniques. He highlights the importance of collaboration between producers, roasters, and baristas to achieve excellence in the cup.
Inside this video
From World Coffee Championships:
“My dream is to improve coffee quality while bringing new perspectives as a coffee producer and barista.”
“I believe that is only achievable through teamwork.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
The roaster
15 lots in stock, mostly Brazil.
- In stock
- 15
- House Index · limited data
- 39
- Freshness
- Batch roasted weekly
- Save at UM Coffee Co
- Clube de Assinaturasubscription program
OriginsBrazil
Roaster at a glance
- Tracked since
- May 202618 lots seen; 15 in stock now
- Origins
- 1 countryBrazil
- Process mix
- Other 53% · Natural 47%
- Price position
- 26% below what its profiles predictMedian of 5 in-stock lots against the price model
- Sourcing
- 80% of lots name the producer or farm12 of 15
- Coverage
- 3 reviewer videosVideos and articles about the roaster, not by it
- Where to find them
- 2 locations, São Paulo, SPR. Pais Leme, 215
How Cherrybook Index is calculatedavg coverage 28% · limited data
Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.
Roaster signals
Apply to every lot from this roaster.
- Reddit—weight 0%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 15 in-stock lots.
- SCA grade32.1/10014/15 lots · weight 25%
- Coffee Review70/1001/15 lots · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency60/10012/15 lots · weight 5%
Bonuses earned (per lot)
- wbc finalist15/15
- stale decay15/15
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
15 in stock · 3 archived
LemonPanelaNutty
49CBI
—
Medium
SCA 89.0
45CBI
US$5.41/oz
Typical US$1.44 to $2.75/oz
Limited comparison
Medium
SCA 89.0
45CBI
US$5.41/oz
Typical US$1.44 to $2.75/oz
Limited comparison
Medium
SCA 89.0
45CBI
US$5.41/oz
Typical US$1.44 to $2.75/oz
Limited comparison
Varietal | Mundo Novo
Natural lot with Dried Plum, Dark Chocolate, and Caramelized Nuts in the cup.
Sul de Minas, BR · Natural
MediumDried FruitDark ChocolateCaramelized
SCA 86.0
39CBI
US$1.47/oz
Typical US$1.64 to $2.61/oz
Broad comparison
Catuaí Vermelho
Natural lot with Nozes, Caramelo, and Frutas Vermelhas in the cup.
Cerrado, BR · Natural
MediumNuttyCaramelBerry
SCA 86.0
38CBI
US$1.25/oz
Typical US$1.64 to $2.61/oz
Broad comparison
MediumHazelnutCaramel
SCA 86.0
37CBI
US$1.47/oz
Typical US$1.64 to $2.61/oz
Broad comparison
MediumMolassesPanelaLemon+1
SCA 86.0
36CBI
US$1.75/oz
Typical US$1.46 to $2.78/oz
MediumLemonSugar Cane
SCA 86.0
36CBI
US$1.79/oz
Typical US$1.46 to $2.78/oz
MediumLimeFloralPanela
SCA 86.0
36CBI
US$2.28/oz
Typical US$1.46 to $2.78/oz
Limited comparison
Selection | Vale da Lua
Expect Flor De Café, Cacau, and Casca De Laranja from this natural lot.
Sul de Minas, BR · Natural
MediumOrange BlossomCocoaOrange
SCA 86.0
35CBI
US$1.79/oz
Typical US$1.48 to $2.83/oz
Limited comparison
MediumPlumSugar CaneCaramel
SCA 84.0
31CBI
US$1.07/oz
Typical US$1.54 to $2.46/oz
Broad comparison
Blend | Sweetheart
Natural lot with Dark Chocolate, Brown Sugar, and Caramelized Almonds in the cup.
Cerrado, BR · Natural
MediumDark ChocolateBrown SugarCaramelized
SCA 84.0
31CBI
US$1.07/oz
Typical US$1.54 to $2.46/oz
Broad comparison
MediumNectarineDateMilk Chocolate
SCA 84.0
29CBI
US$1.79/oz
Typical US$1.46 to $2.78/oz
Archived (3)
MediumTangerineLemonSugarcane+1
54CBI
US$10.96/oz
Out of stock
Abu Gesha Natural
Expect White Guava, Sweet Passion Fruit, and Cajá from this natural lot.
Brazil · Natural
MediumGuavaPassion FruitPlum+1
54CBI
US$10.96/oz
Out of stock
Varietal | Catimor
Yellow Honey lot with Red Fruits, Pitanga, and Panela in the cup.
Espírito Santo, BR · Yellow Honey
MediumRed CurrantCherryPanela+1
SCA 86.0
43CBI
US$1.76/oz
Out of stock
Flagship cafe
Pinheiros
R. Pais Leme, 215, São Paulo, SP
Open in maps →Flagship cafe of Um Coffee Co in Pinheiros, São Paulo.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.