Skip to content
Giveaway live Win 3 bags of 94 Celcius coffee. Free to enter; closes September 15. How to enter →
Cherrybook.
Valor Coffee

La Reforma

El Salvador Finca La Reforma Natural

Natural5.0 (5)

Cherrybook Index

68Noted

Evidence-of-quality score, not a cup score. Preliminary: 3 of 7 signals on file. Methodology

Price position

$1.82/oz$20.00 for 312g

Typical band for this profile $1.74 to $2.81 (natural single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock). Where it sits

Buyers

5.0from 5 on-shop ratings

Catalog summary

A natural lot from Apaneca-Ilamatepec, El Salvador, indexed 68 on preliminary evidence and priced inside the typical band for its listed profile.

Based on the listing and catalog evidence

Buy on Valor Coffee

Price and availability set by the roaster.

Cherrybook last checked this listing today.

Roaster’s notes

chocolatey · nutty · fruity · clean · strawberry

  • Fruit
  • Cocoa and nut
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

La Reforma by Valor Coffee
Farm / Co-op
Finca La Reforma
Process
Natural
Altitude
Varietals
Red bourbon
Harvest
Weight
312g
Bag price
$20.00
Price / oz
$1.82/oz
Brew

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$1.82/oz

typically $1.74 to $2.81

Where it sits

77 natural single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock

typical band this lot

12th percentile of 77 natural single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock right now.

What moves this price

cheaper×1.00pricier
  • Roaster brand and sourcing×1.13
  • Natural process×1.04
  • Altitude not listed×0.97
How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Not listed by the roaster: roast level, altitude

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

68

Noted

Preliminary

Confidence3 of 7 signals on file

Score is partially shrunk toward a neutral 50; read directionally until more source families land.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 35% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 13% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 71.4 shrunk to 68.8 + bonuses = 68.

Missing: SCA grade, Coffee Review, YouTube reviews, Cherrybook ratings

  • On-shop ratings
    Public product-page ratings; current supported sources only
    100/ 34% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    80/ 14% weight
  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    50/ 51% weight

Bonuses applied

  • Sprudge press coverage
    This roaster has been featured by Sprudge
    +2
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-3

Sensory profileestimated

Acidity
3
Body
4
Sweetness
4
Balance
4
Clean
4

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

On-shop ratings · this coffee

5.0/ 5· 5 public ratings on Valor Coffee’s product page
via okendo

Public aggregate shown on this lot’s page on Valor Coffee’s storefront. Cherrybook stores the average and count, plus a small set of recent identity-free excerpts when the provider makes them available.

Recent third-party buyer comments

Newest public excerpts
Okendo5.0 / 5
Very Good
We really enjoyed this coffee with its strawberry sweet vibe.
Incentivized reviewRecommended
Okendo5.0 / 5
Lovely!
Such a lovely coffee. There is a sweet strawberry note with this that is to die for! Such a solid daily driver.
Incentivized reviewRecommended
Okendo5.0 / 5
5 Stars
So delicious!
Recommended
Aug 25, 2026View at Okendo

These are short excerpts from third-party buyer reviews published on this product page. Storefronts may moderate reviews, and verification or incentive labels appear only when the provider supplies them. Their ratings are already represented in the aggregate above and are not counted again in Cherrybook Index.

How ratings count toward the Index

To count toward Cherrybook Index, an aggregate must come from a supported source, match this product, include at least 5 ratings, and have been refreshed within 90 days. Its weight is 12% for 5–24 ratings, 15% for 25–99, or 18% for 100 or more. Higher tiers require another base signal; a ratings-only lot stays at 12%.

View the product and its ratings on Valor CoffeeCount-adjusted Cherrybook Index weight 12% · Refreshed Sep 6, 2026

About Valor Coffee

Community reputation · Reddit

Polarizing· sentiment 50/100

One thread author bought Valor Coffee's Tanlines Summer Blend on a whim for bright iced coffee after trying it as a cold brew at one of the roaster's locations. Another thread author mentioned using the same Tanlines Blend for pour-over, noting a minimum 14 days from roast recommendation by the roasters.

Tanlines Summer Blend
Threads cited (2)

Press · Sprudge

On YouTube

8 videos · 249k combined views

8 videos from Valor Coffee's own channel.

Valor Coffee

$1.82/oz· $20.00 a bag

Buy →