Skip to content
Cherrybook.

Roaster · Alpharetta, GA

Valor Coffee

valor.coffee ↗

On YouTube

Meet the roaster on camera

9 videos

From the roasterBrew guide

Barista 101 Masterclass - Become a Coffee Pro in 2 Hours

Valor Coffee · 178.1K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This video is an introductory barista training session hosted by Valor Coffee. It covers the fundamentals of espresso preparation, including milk steaming, latte art, and the importance of consistency behind the bar.

Inside this video

From Valor Coffee:

“Today we are going to be starting the course Barista 101. This course is designed to take someone who has never walked behind an espresso bar before and turn them into a proficient barista.”
“So whether you're you've been in coffee for a long time and you're trying to sharpen up your skills and get that compass pointed back to north or you've never worked in coffee before, buckle in and let's ride.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

16 lots in stock, mostly Colombia, Ethiopia and Rwanda.

In stock
16
House Index · limited data
56
OriginsColombiaEthiopiaRwandaKenyaGuatemalaCosta Rica

Roaster at a glance

Tracked since
May 202677 lots seen; 16 in stock now
Origins
4 countriesEthiopia, Colombia, Kenya
Process mix
Other 50% · Washed 38% · Natural 6% · Experimental 6%
Sourcing
56% of lots name the producer or farm9 of 16
Buyer stars
4.9 out of 5315 reviews across 10 lots, from the roaster's own store
Coverage
8 reviewer videos · 2 press mentions · 2 editorial mentions · 2 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗TikTok ↗Facebook ↗YouTube: 225 videos, 12.9K subscribers, last upload August 2026
Where to find them
Cafe in Alpharetta, GA44 Milton Avenue
Merch
17 items in stock
How Cherrybook Index is calculatedavg coverage 29% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit50/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 16 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratings97.9/1006/16 lots · weight 12–18% · avg 15%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency42.5/10016/16 lots · weight 5%

Bonuses earned (per lot)

  • sprudge16/16
  • stale decay6/16

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

16 in stock · 55 archived

Filter on browse →

Nicaragua Plum Sauce

Fig Jam, Caramel Custard, and Dates on a washed lot.

Nicaragua · Washed

FigCaramelDate
Shop 4.8 (5)
66CBI
$2.27/oz

Typical $1.58 to $3.02/oz

Limited comparison

Turbo Diesel — Dark Roast

Roaster flags Cacao, Caramelized Sugar, and Smoky in the cup.

DarkCocoa PowderCaramelizedSmoky+2
Shop 5.0 (30)
65CBI
$1.82/oz

Typical $1.38 to $2.63/oz

Limited comparison

Freethrow

Cupping notes point toward Chocolate Milkshake, Strawberry, and Nougat.

ChocolateStrawberryNougat
Shop 4.9 (140)
64CBI
$1.82/oz

Typical $1.54 to $2.94/oz

Limited comparison

Workers' Comp

Cupping notes point toward Dark Chocolate, Sweet Red Licorice, and Hazelnut.

Dark ChocolateAniseHazelnut
Shop 5.0 (47)
62CBI
$1.82/oz

Typical $1.54 to $2.94/oz

Limited comparison

Miracle

Think Brownie, Hazelnut Butter, and Fig.

ChocolateHazelnutFig
Shop 4.9 (49)
61CBI
$2.00/oz

Typical $1.56 to $2.97/oz

Limited comparison

Book Club - Decaf

Cupping notes point toward Fudge, Almond Butter, and Caramel.

ChocolateAlmondCaramel
Shop 4.9 (37)
61CBI
$1.82/oz

Typical $1.46 to $2.79/oz

Limited comparison

Perseverance - Nicaragua

Washed lot with Chocolate, Tobacco, and Cherry in the cup.

Jinotega, NI · Washed

ChocolateTobaccoCherry+1
54CBI
$2.50/oz

Typical $1.60 to $3.06/oz

Limited comparison

Momentum

Washed lot with Dark Chocolate, Nougat, and Roasted Pineapple in the cup.

Antioquia, CO · Washed

DarkDark ChocolateNougatPineapple
53CBI
$2.27/oz

Typical $1.97 to $3.14/oz

Broad comparison

Cornucopia — Kenya

Cupping notes point toward Spice, Vanilla, and Raspberry.

Nyeri, KE

SpiceVanillaRaspberry
51CBI
$2.40/oz

Typical $1.79 to $3.41/oz

Limited comparison

Mango Sherbet

Expect Baked Apples, Cantaloupe, and Cherry Pop Tart from this natural lot.

Guji, ET · Natural

AppleMelonCherry
51CBI
$2.36/oz

Typical $1.86 to $3.55/oz

Limited comparison

Sugar Cube

Think Mango, Toasted Coconut, and Cherry Limeade.

Jimma, ET

MangoCoconutCherry+1
51CBI
$2.40/oz

Typical $1.65 to $3.15/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Rally Cap

Sugar Plum and Cream Soda on a washed lot.

Antioquia, CO · Washed

PlumOverall SweetFloral
51CBI
$2.27/oz
Archived (55)

La Reforma

Think Chocolatey, Nutty, and Fruity.

Apaneca-Ilamatepec, SV

ChocolateNuttyFruity+1
Shop 5.0 (5)
68CBI
$2.00/oz
Out of stock

Chrysalis

Expect Nectarine, Blueberry, and Vanilla Florals from this washed lot.

Huehuetenango, GT · Washed

PeachBlueberryVanilla
Shop 4.9 (10)
68CBI
$2.00/oz
Out of stock

Sunset

Santa Barbara, CO / Anaerobic Washed; taste data is still thin.

Santa Barbara, CO · Anaerobic Washed

Shop 5.0 (5)
67CBI
$2.73/oz
Out of stock

Carolina Gold

Clean Acidity, Mango Sweetness, and Velvety Finish on a washed lot.

Colombia · Washed

MangoOverall SweetCitrus
Shop 4.7 (6)
65CBI
$2.09/oz
Out of stock

Gemstone - Kenya

Anaerobic Natural lot with Blackberry and Caramel Sweetness in the cup.

Kenya · Anaerobic Natural

BlackberryCaramel
Shop 5.0 (7)
65CBI
$2.18/oz
Out of stock

Praline - Burundi

Juicy Orange Acidity, Deep Caramel Sweetness, and Praline on a washed lot.

Cankuzo, BI · Washed

OrangeCaramelPeanut
Shop 4.6 (5)
65CBI
$2.00/oz
Out of stock

The Geisha

Sweet Purple Grape, Raspberry, and Bergamot on an experimental lot.

Cauca, CO · Experimental

GrapeRaspberryBergamot+1
55CBI
$3.27/oz
Out of stock

Yessica's Papayo

Expect Juicy, Vibrant, and Tropical Fruits from this anaerobic washed lot.

Colombia · Anaerobic Washed

Tropical FruitGuavaLychee
55CBI
$2.91/oz
Out of stock

Party Animal

Expect Wild Berry, Marzipan Sweetness, and Crisp, Refreshing Finish from this anaerobic natural lot.

Sonson, CO · Anaerobic Natural

BerryMarzipanOverall Sweet
54CBI
$2.27/oz
Out of stock

Mandarin Molasses

Expect White Chocolate Sweetness, Complex Herbs, and Bright Citrus Finish from this anaerobic washed lot.

Antioquia, CO · Anaerobic Washed

White ChocolateHerbTangerine
54CBI
$2.91/oz
Out of stock

Rwanda Mwito

Natural lot with Caramel, Apple Sucker, and Grape Juice in the cup.

Lake Kivu, RW · Natural

CaramelAppleGrape
54CBI
$2.23/oz
Out of stock

Colombia Santiago Arango

Anaerobic Natural lot with Candied Orange, Milk Chocolate, and Orgeat in the cup.

Antioquia, CO · Anaerobic Natural

OrangeMilk ChocolateAlmond
54CBI
$2.09/oz
Out of stock

Mariana - Costa Rica

Expect Watermelon, Rooibos, and Hibiscus from this natural lot.

Costa Rica · Natural

WatermelonTea LikeHibiscus
53CBI
$2.36/oz
Out of stock

Ethiopia Tgsit Boru

Expect Orange Burst, Black Tea, and Effervescent from this washed lot.

Yirgacheffe, ET · Washed

Medium-LightOrangeBlack TeaFloral+1
53CBI
$2.36/oz
Out of stock

Ethiopia Hatesa

Strawberries, Sprite, and Ripe Berries on a natural lot.

Sidamo, ET · Natural

StrawberryBerryCherry+2
53CBI
$2.00/oz
Out of stock

Victory Lap

Roaster flags Cocoa, Toasted Almond, and Spiced Cherry in the cup.

Huehuetenango, GT

CocoaAlmondCherry+2
53CBI
$2.36/oz
Out of stock

Ethiopia Gerse

Pink Lemonade, Pineapple Rings, and Lavender on a washed lot.

Gedeb, ET · Washed

LemonPineappleLavender
52CBI
$2.00/oz
Out of stock

Rwanda Nemba Hill

Washed lot with Sugary, Sweet Fig, and Lemongrass Tea in the cup.

Rwanda · Washed

FigHerbHoney
52CBI
$2.04/oz
Out of stock

Ethiopia Idido

Expect Nectarine, Honeysuckle, and Maple from this washed lot.

Yirgacheffe, ET · Washed

PeachHoneysuckleMaple Syrup
52CBI
$2.59/oz
Out of stock

Ethiopia Kochere

Expect Concorde Pear, Bergamot, and Mixed Berries from this washed lot.

Yirgacheffe, ET · Washed

PearBergamotBerry+1
52CBI
$2.09/oz
Out of stock

Swoon – Spring Blend

Fruity Sweetness, Floral Complexity, and Chocolatey Character on a natural lot.

Ethiopia · Natural

FruityFloralChocolate
52CBI
$2.27/oz
Out of stock

Fruit Cocktail

Colombia / Anaerobic Washed; taste data is still thin.

Colombia · Anaerobic Washed

52CBI
$2.73/oz
Out of stock

Watermelon Crush

Watermelon Candy, Lavender, and Butterflies on an anaerobic natural lot.

Anaerobic Natural

WatermelonCandyLavender
51CBI
$2.91/oz
Out of stock

Ethiopia Chelchele

Washed lot with Lemon, Strawberry Tart, and Black Tea in the cup.

Yirgacheffe, ET · Washed

LemonStrawberryBlack Tea+1
51CBI
$2.09/oz
Out of stock

Costa Rica Tirra

Expect Blackberry, Sweet Apricot, and Tangy Starfruit from this natural lot.

Tarrazú, CR · Natural

BlackberryApricotTropical Fruit
51CBI
$2.27/oz
Out of stock

Ethiopia Suke

Roaster flags Blood Orange, Passion Fruit, and Baker's Chocolate in the cup.

Guji, ET

OrangePassion FruitDark Chocolate
51CBI
$2.00/oz
Out of stock

Colombia Happy Accidents

Sparkling Grape Juice, Plum, and Mouth Watering on an experimental lot.

Colombia · Experimental

GrapePlumTropical Fruit+1
51CBI
$2.36/oz
Out of stock

Rwanda Kiyonza Hill

Anaerobic Natural lot with Sun Dried Tomato, Lemon, and Demerara Sugar in the cup.

Rwanda · Anaerobic Natural

LightVegetativeLemonBrown Sugar
51CBI
$2.09/oz
Out of stock

Rwanda Nyabumera

Expect Dark Chocolate, Granny Smith Apple, and Cranberry from this natural lot.

Rwanda · Natural

Dark ChocolateAppleCranberry
50CBI
$2.27/oz
Out of stock

Road Trip

Cheerwine and Mixed Berry Poptarts on a natural lot.

Sidamo, ET · Natural

CherryBerry
50CBI
$2.18/oz
Out of stock

Bolivia Yungas

Cupping notes point toward Soft Florals, Prune, and Spiced Chocolate.

Yungas, BO

LightFloralPruneSpice+1
50CBI
$1.64/oz
Out of stock

Hayride – Fall Blend

Roaster flags Toasted Marshmallow, Grenadine, and Spooky Stories in the cup.

MarshmallowPomegranateOverall Sweet
48CBI
$2.00/oz
Out of stock

Community reputation · Reddit

Polarizing· sentiment 50/100

One thread author bought Valor Coffee's Tanlines Summer Blend on a whim for bright iced coffee after trying it as a cold brew at one of the roaster's locations. Another thread author mentioned using the same Tanlines Blend for pour-over, noting a minimum 14 days from roast recommendation by the roasters.

Tanlines Summer Blend
Threads cited (2)

Press · Sprudge

Flagship cafe

Downtown Alpharetta

44 Milton Avenue, Alpharetta, GA

Open in maps →

Valor Coffee operates two cafes in Georgia, with its original location in Downtown Alpharetta.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.