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Roaster · La Jolla, CA

Bird Rock Coffee Roasters

www.birdrockcoffee.com ↗

On YouTube

Meet the roaster on camera

6 videos

About the roasterShop tour

Bird Rock Coffee Roasters (San Diego) | Hunter Pence

Lets Get Lexi (Alexis Pence) · 2.7K views on YouTube

Watch on YouTube

Cherrybook summary of the video

The video features a visit to a Bird Rock Coffee Roasters location in San Diego. The hosts discuss their experience with the coffee and the shop's atmosphere, highlighting the quality of the coffee and the overall ambiance.

Inside this video

From Lets Get Lexi (Alexis Pence):

“It's like your soul is missing. You're like, I want to be a part of you down there, but I'm tasting you up here.”
“When this coffee is this good, it just like warms my heart with happiness.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

20 lots in stock, mostly Colombia, Guatemala and Ecuador.

Roaster of the YearRoast Magazine · 2012
In stock
20
House Index · limited data
63
Freshness
Roast cadence not disclosed
OriginsColombiaGuatemalaEcuadorBrazilEthiopiaEl Salvador

Roaster at a glance

Tracked since
April 202656 lots seen; 20 in stock now
Origins
8 countriesColombia, Brazil, Guatemala
Process mix
Washed 50% · Natural 25% · Other 15% · Honey 10%
Price position
8% above what its profiles predictMedian of 9 in-stock lots against the price model
Sourcing
50% of lots name the producer or farm10 of 20
Coverage
5 reviewer videos · 5 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗Facebook ↗X ↗Linked from their own site
Where to find them
11 locations, La Jolla, CA5627 La Jolla Blvd
Merch
39 items in stock
How Cherrybook Index is calculatedavg coverage 24% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit84/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 20 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Review70/1001/20 lots · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency55/10020/20 lots · weight 5%

Bonuses earned (per lot)

  • stale decay15/20

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

20 in stock · 24 archived

Filter on browse →

Tres Dragones

Expect Sangria, Chocolate Ganache, and Maraschino Cherries from this natural lot.

Valle del Cauca, CO · Natural

DarkWineyDark ChocolateCherry
ROTY 2012 roaster
76CBI
$2.71/oz

Typical $1.92 to $3.07/oz

Broad comparison

Fazenda Terra Alta

Natural lot with Cocoa Powder, Candied Pecan, and Dried Fig in the cup.

Cerrado, BR · Natural

DarkCocoa PowderPecanFig
ROTY 2012 roaster
69CBI
$2.10/oz

Typical $1.42 to $2.72/oz

Las Terrazas

Expect Rainier Cherry, Sugar Cane, and Pear In Syrup from this washed lot.

Huehuetenango, GT · Washed

CherrySugar CanePear
ROTY 2012 roaster
68CBI
$2.10/oz

Typical $1.83 to $2.92/oz

La Avila SL28

Washed lot with Red Grape, Nougat, and Toffee in the cup.

Usulután Department, SV · Washed

GrapeNougatToffee
ROTY 2012 roaster
68CBI
$2.30/oz

Typical $1.78 to $2.86/oz

Oromia Bishan Wate

Washed lot with Orange Blossom, Apricot Jam, and Lemon Sugar Cookie in the cup.

Guji, ET · Washed

Orange BlossomApricotLemon
ROTY 2012 roaster
67CBI
$2.81/oz

Typical $1.90 to $3.04/oz

Typica Rum Barrel

Tropical Fruits, Hibiscus, and Tiki Spices on a natural lot.

Saraguro, EC · Natural

LightTropical FruitHibiscusNutmeg+5
ROTY 2012 roaster
65CBI
$3.75/oz

Typical $4.03 to $6.45/oz

Broad comparison

Lima Decaf

Expect Brown Sugar, Chocolate Covered Almonds, and Dried Fig from this washed lot.

Cajamarca, PE · Washed

Brown SugarAlmondFig
ROTY 2012 roaster
63CBI
$2.30/oz

Typical $1.68 to $2.68/oz

Broad comparison

Midnight Surf

Washed lot with Cocoa Powder, Baked Apple, and Dried Plum in the cup.

Washed

DarkCocoa PowderApplePlum
ROTY 2012 roaster
59CBI
$2.00/oz

Typical $1.30 to $2.48/oz

The Optimist

Natural lot with Dark Chocolate, Cinnamon, and Cola in the cup.

Brazil · Natural

MediumDark ChocolateCinnamon
ROTY 2012 roaster
59CBI
$2.00/oz

Typical $1.37 to $2.62/oz

Limited comparison

Cafe Del Sol

Expect Dark Honey, Clementine, and Blackberry from this honey lot.

Guatemala · Honey

Medium-LightHoneyTangerineBlackberry
ROTY 2012 roaster
58CBI
$2.00/oz

Typical $1.65 to $3.15/oz

Bird Rock Blend

Expect Black Pepper, Red Apple, and Fudge from this washed lot.

Washed

DarkPepperAppleChocolate
ROTY 2012 roaster
58CBI
$2.00/oz

Typical $1.30 to $2.48/oz

Limited comparison

Fifty-Fifty

Roaster flags Dark Chocolate, Caramel, and Dates in the cup.

Medium-DarkDark ChocolateCaramelDate
ROTY 2012 roaster
57CBI
$2.20/oz

Typical $1.31 to $2.49/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Archived (24)

Boru Batak

Expect Root Beer, Dried Plum, and Nutmeg from this wet-hulled lot.

Sumatra, ID · Wet-Hulled

DarkBrown SpiceDried FruitNutmeg+3
ROTY 2012 roaster
78CBI
$2.20/oz
Out of stock

Chasi AA

Washed lot with Sugar Cane, Grains Of Paradise, and Red Grape in the cup.

Kivu, CD · Washed

MediumSugar CanePepperGrape
ROTY 2012 roaster
69CBI
$2.30/oz
Out of stock

Munkaze

Baking Spices, Golden Raisin, and Brown Sugar on a washed lot.

Kayanza, BI · Washed

MediumSpiceRaisinBrown Sugar
ROTY 2012 roaster
68CBI
$2.40/oz
Out of stock

Trapiche Geisha

Washed lot with Jasmine, White Peach, and Lemon Raspberry Custard in the cup.

Boquete, PA · Washed

LightJasminePeachLemon+1
ROTY 2012 roaster
68CBI
$22.33/oz
Out of stock

Guatemala Gesha Santa Ana

Expect Passion Fruit Sorbet, White Chocolate, and Lemon Curd from this anaerobic natural lot.

Santa Rosa, GT · Anaerobic Natural

LightPassion FruitWhite ChocolateLemon
ROTY 2012 roaster
68CBI
$6.24/oz
Out of stock

Villa Loyola

Expect Swiss Chocolate, Candied Orange, and Cherry Liquor from this carbonic natural lot.

Nariño, CO · Carbonic Natural

Dark ChocolateOrangeWhiskey
ROTY 2012 roaster
68CBI
$2.60/oz
Out of stock

Vermillion Blaze

Washed lot with Orange Blossom, Yellow Peach, and Vanilla Frosting in the cup.

Huila, CO · Washed

Orange BlossomPeachVanilla
ROTY 2012 roaster
68CBI
$3.21/oz
Out of stock

Las Brujas Geisha

Washed lot with Orange Blossom, Muscat White Grape, and Madagascar Vanilla Syrup in the cup.

Boquete, PA · Washed

LightOrange BlossomGrapeVanilla
ROTY 2012 roaster
68CBI
$11.51/oz
Out of stock

Bombe Natural

Expect Strawberry Jam, Orange Cream Soda, and Bergamot Tea from this natural lot.

Sidamo, ET · Natural

DarkStrawberryOrangeBergamot+1
ROTY 2012 roaster
67CBI
$2.60/oz
Out of stock

Karogoto AA

Spiced Hibiscus Tea, Muscovado Sugar, and Black Currant on a washed lot.

Nyeri, KE · Washed

DarkHibiscusBrown SugarBlack Currant
ROTY 2012 roaster
67CBI
$2.50/oz
Out of stock

Sholi Natural

Natural lot with Marraschino Cherry, Swiss Chocolate, and Tropical Fruit in the cup.

Muhanga, RW · Natural

DarkCherryTropical Fruit
ROTY 2012 roaster
66CBI
$2.30/oz
Out of stock

Earth Blend

Expect Honeysuckle, Glazed Citrus Peel, and Baking Spices from this washed lot.

Washed

FloralCitrusBrown Spice
ROTY 2012 roaster
63CBI
$2.10/oz
Out of stock

Be You Brew

Marshmallow, Raspberry Jam, and Chocolate Sauce on a washed lot.

Washed

Medium-LightMarshmallowRaspberry
ROTY 2012 roaster
63CBI
$2.10/oz
Out of stock

Community reputation · Reddit

Well-regarded· sentiment 84/100

Five independent Reddit threads give Bird Rock a favorable but nuanced picture. Contributors praised a run of incredible beans, a Gesha, a half-caf blend, and a wonderful brew, while one found its light roasts finicky.

bean qualityGesha and half-cafbrew sensitivity
Threads cited (5)

Flagship cafe

Bird Rock Coffee Roasters

5627 La Jolla Blvd, La Jolla, CA

Open in maps →

One of eleven San Diego cafes operated by Bird Rock Coffee Roasters.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.