68Dark Chocolate, Apricot, and Shortbread on a washed build.
HN · Washed
Dark ChocolatePeachCereal
Well-reviewed roaster
$2.08/oz
Roaster
The Coffee Movement
San Francisco, CAwww.thecoffeemovement.com ↗
- Coffees in catalog
- 1
- Also available
- 0
- Avg Cherry's Index (limited data)
- 68.2
- Reddit sentiment
- 70/100
OriginsHN
How Cherry’s Index is calculatedavg coverage 33% · limited data
Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit70/100weight 18%
- YouTube80/100weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 1 in-stock lot.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- Buyer reviewsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 5%
- Transparency60/1001/1 lots · weight 5%
Bonuses earned (per lot)
- editorial cluster1/1
- stale decay1/1
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
Community reputation · Reddit
Well-regarded· sentiment 70/100
The provided Reddit threads do not contain any mentions of "The Coffee Movement." As there is no evidence of criticism, the sentiment defaults to a neutral-positive baseline.
no community data available
On YouTube
5 videos · 71k combined views
Outside coverage of The Coffee Movement highlights their focus on accessible brewing education for home enthusiasts. Reviewers note the founder's emphasis on practical techniques that improve cup clarity and flavor. The roaster is portrayed as a source of approachable expertise rather than an elitist brand.
Emphasis on paper filtrationFocus on cup clarityAccessible home brewing advicePractical extraction techniques
Coverage from others
- 21k views
The Great Coffee Game Show!
Movement Coffee
- 15k views
BEST COFFEE BREWING METHOD FOR BEGINNERS // the Clever
Movement Coffee
- 14k views
Something Special Just Dropped…
Movement Coffee
- 12k views
GEISHA COFFEE IS OVERRATED
Movement Coffee
- 9k views
$1,100 Coffee vs Starbucks Coffee - CAN WE SPOT THE DIFFERENCE?!
Movement Coffee
Flagship cafe
The Coffee Movement Chinatown
1030 Washington Street, San Francisco, CA
Open in maps →The Chinatown location is presented first on the website.
The catalog
1 in stock
68For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.