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Cherrybook.

Roaster · Milwaukee, WI

Colectivo Coffee

colectivocoffee.com ↗

On YouTube

Meet the roaster on camera

4 videos

About the roasterInterview

Unionizing Colectivo Coffee w/ Zoe Muellner

Bad Faith · 5.2K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This interview features Zoe Muellner, an organizer with the Colectivo Collective, discussing the ongoing unionization efforts at Colectivo Coffee. The conversation covers the motivations behind the movement, the company's response, and the challenges faced by workers during the pandemic.

Inside this video

From Bad Faith:

“If you're a Colectivan, make sure to vote. Then we would become the biggest coffee chain in the United States to be organized, which is incredibly exciting.”
“I think that there's been thoughts about it for a while, but the beginning of the pandemic really amplified some things.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

24 lots in stock, mostly Guatemala, Indonesia and Colombia.

In stock
24
House Index · limited data
46
Save at Colectivo Coffee
Save 10% on recurring subscription ordersFree shipping over $45Colectivo Rewards program (earn points on purchases for cafe favorites)Birthday reward ($5 birthday coupon or gift)
OriginsGuatemalaIndonesiaColombiaBrazilCosta RicaEthiopia

Roaster at a glance

Tracked since
April 202640 lots seen; 24 in stock now
Origins
7 countriesGuatemala, Indonesia, Ethiopia
Process mix
Other 92% · Natural 8%
Sourcing
13% of lots name the producer or farm3 of 24
Coverage
4 reviewer videos · 3 press mentions · 2 editorial mentions · 2 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗Facebook ↗YouTube: 63 videos, 215 subscribers, last upload April 2024
Where to find them
12 locations, Milwaukee, WI2999 N Humboldt Blvd
Merch
21 items in stock
How Cherrybook Index is calculatedavg coverage 23% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit50/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 24 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency30.6/10024/24 lots · weight 5%

Bonuses earned (per lot)

  • sprudge24/24
  • stale decay18/24

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

24 in stock · 14 archived

Filter on browse →

Botanica

Roaster flags Milk Chocolate, Caramel, and Citrus in the cup.

MediumMilk ChocolateCitrusCaramel+1
48CBI
$1.41/oz

Typical $0.98 to $1.88/oz

Limited comparison

Harvest Blend

Cupping notes point toward Dried Fruit, Cinnamon, and Cocoa.

MediumDried FruitCinnamonCocoa Powder+1
48CBI
$1.41/oz

Typical $0.93 to $1.77/oz

Limited comparison

Yeli Blend

Cupping notes point toward Milk Chocolate, Ripened Cherry, and Hazelnut.

Huehuetenango, GT

LightMilk ChocolateCherryHazelnut+1
47CBI
$1.41/oz

Typical $1.11 to $2.12/oz

Limited comparison

Badger Blend

Cupping notes point toward Green Apple, Concord Grape, and Dark Chocolate.

LightAppleGrapeDark Chocolate
47CBI
$1.41/oz

Typical $1.01 to $1.92/oz

Limited comparison

Mexico Kulaktik

Think Green Apple, Concord Grape, and Raw Sugar.

Mexico

LightAppleGrapeCane Sugar+2
46CBI
$1.41/oz

Typical $1.13 to $2.15/oz

Limited comparison

Indigo

Expect Citrus, Milk Chocolate, and Blueberry from this natural lot.

Ethiopia · Natural

LightCitrusMilk ChocolateBlueberry
45CBI
$1.41/oz

Typical $1.19 to $2.27/oz

Limited comparison

Velo

Roaster flags Full Bodied, Tobacco, and Smoky in the cup.

DarkTobaccoSmokyDark Chocolate
45CBI
$1.33/oz

Typical $0.96 to $1.84/oz

Limited comparison

Colombia Paso Fino

Roaster flags Cherry, Crisp, and Baking Spices in the cup.

Cauca, CO

LightCherrySpice
45CBI
$1.41/oz

Typical $1.22 to $2.33/oz

Limited comparison

Blue Heeler

Cupping notes point toward Earthy, Full Bodied, and Spiced.

Sumatra, ID

MediumHerbSmoky
45CBI
$1.41/oz

Typical $1.07 to $2.04/oz

Limited comparison

Toro — Espresso

Roaster flags Cherry, Syrupy, and Graham Cracker in the cup.

MediumCherryChocolateOrange
45CBI
$1.41/oz

Typical $1.01 to $1.93/oz

Limited comparison

Brazil Canarinho

Think Nutty, Dried Fruit, and Dark Chocolate.

Sul de Minas, BR

MediumNuttyDried FruitDark Chocolate
45CBI
$1.33/oz

Typical $0.97 to $1.85/oz

Limited comparison

Decaf Mexico

Think Plum, Grape, and Dark Chocolate.

Chiapas, MX

LightPlumGrapeDark Chocolate
45CBI
$1.33/oz

Typical $1.07 to $2.03/oz

Limited comparison

Black and Tan

Cupping notes point toward Smoky, Full Bodied, and Rich.

DarkSmokyOverall Sweet
43CBI
$1.33/oz

Typical $0.96 to $1.84/oz

Limited comparison

Revel

Think Vanilla, Juicy Peach, and Ginger.

MediumVanillaPeachGinger
43CBI
$1.41/oz

Typical $1.01 to $1.93/oz

Limited comparison

Co-Optiva

Cupping notes point toward Caramel, Nectarine, and Dark Chocolate.

MediumCaramelPeachDark Chocolate
43CBI
$1.33/oz

Typical $0.98 to $1.88/oz

Limited comparison

Decaf Velo

Roaster flags Tobacco, Full Bodied, and Smoky in the cup.

DarkTobaccoSmoky
43CBI
$1.33/oz

Typical $0.94 to $1.79/oz

Limited comparison

Decaf Dream Harder

Roaster flags Citrus, Syrupy, and Sweet in the cup.

LightCitrusOverall SweetCaramel
43CBI
$1.33/oz

Typical $1.04 to $1.98/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Archived (14)

Pride

Roaster flags Berries, Milk Chocolate, and Caramelized Sugar in the cup.

LightBerryMilk ChocolateCaramelized+2
50CBI
$1.41/oz
Out of stock

Sprout

Think Milk Chocolate, Citrus, and Blackberry.

LightMilk ChocolateCitrusBlackberry+1
50CBI
$1.41/oz
Out of stock

Community reputation · Reddit

Polarizing· sentiment 50/100

One Reddit post seeking heavier roasts says, for context, that its author also likes Colectivo and Intelligentsia. In another thread, a commenter recommends Colectivo's regular coffee over Blue Heeler and says Dark Sumatra was not as good as the regular coffee in their experience and from what they had heard.

regular coffeeBlue HeelerDark Sumatra
Threads cited (2)
  • r/Coffee · 12↑ · Third wave coffee that isn't so.. third wavy?

    Please don't burn me at the steam wand... I like that sorta burnt taste Starbucks provides. Are there any new/hip/high quality roasters doing "heavier" roasts like this? For context, I also really like Colectivo and Intelligentsia. Thanks!

  • r/Coffee · 10↑ · Which Sumatra to Buy?

    If you decide on the Colectivo, I'd say go for the regular instead of Blue Heeler. Their Dark Sumatra is, while not terrible, not as good as their regular from what I've had and heard. I know you'd like a little more info on where it's from (and if I remember right, the bag might have some more detailed info) but unles

Press · Sprudge

Flagship cafe

Humboldt Blvd.

2999 N Humboldt Blvd, Milwaukee, WI

Open in maps →

Roastery and corporate office in Milwaukee with multiple cafe locations across Milwaukee, Madison, and Chicago.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.