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Cherrybook.

Roaster · Milwaukee, WI

Colectivo Coffee

colectivocoffee.com

20 lots in stock, mostly Brazil, Mexico and Indonesia.

In stock
20
House Index · limited data
46
OriginsBrazilMexicoIndonesiaColombiaKenyaCosta Rica

Roaster at a glance

Tracked since
April 202633 lots seen; 20 in stock now
Origins
6 countriesIndonesia, Mexico, Brazil
Process mix
Other 90% · Natural 10%
Sourcing
5% of lots name the producer or farm1 of 20
Coverage
4 reviewer videos · 3 press mentions · 2 editorial mentions · 2 Reddit threadsVideos and articles about the roaster, not by it
Their channels
InstagramYouTubeFacebookYouTube: 63 videos, 215 subscribers, last upload April 2024
Where to find them
12 locations, Milwaukee, WI2999 N Humboldt Blvd
Merch
17 items in stock
How Cherrybook Index is calculatedavg coverage 23% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit50/100weight 18%
  • YouTubeweight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 20 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency28.8/10020/20 lots · weight 5%

Bonuses earned (per lot)

  • sprudge20/20
  • stale decay17/20

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

20 in stock · 12 archived

Filter on browse →

Costa Rica Las Nubes

Expect Candied Strawberry, Lemon Lime Citrus, and Juicy from this natural lot.

Central Valley, CR · Natural

LightStrawberryLemonLime
53CBI · sparse
$1.50/oz

Botanica

Roaster flags Milk Chocolate, Citrus, and Caramel in the cup.

MediumMilk ChocolateCitrusCaramel+1
48CBI · sparse
$1.41/oz

Badger Blend

Cupping notes point toward Green Apple, Concord Grape, and Dark Chocolate.

LightAppleGrapeDark Chocolate
48CBI · sparse
$1.41/oz

Blue Heeler

Wet-Hulled lot with Earthy, Full Bodied, and Spiced in the cup.

Sumatra, ID · Wet-Hulled

MediumHerbSmokySpices
47CBI · sparse
$1.41/oz

Toro

Roaster flags Cherry, Syrupy, and Graham Cracker in the cup.

MediumCherryOverall SweetChocolate+1
45CBI · sparse
$1.41/oz

Velo

Roaster flags Dark Chocolate, Licorice, and Tobacco in the cup.

DarkDark ChocolateTobaccoSmoky
43CBI · sparse
$1.33/oz

Revel

Think Juicy Peach, Vanilla, and Ginger.

MediumPeachVanillaGinger
43CBI · sparse
$1.41/oz

Co-Optiva

Cupping notes point toward Nectarine, Caramel, and Balanced.

MediumPeachCaramelDark Chocolate
43CBI · sparse
$1.33/oz

Also available · subscriptions, sample packs, gear

Archived (12)

Yeli Blend

Cupping notes point toward Milk Chocolate, Ripened Cherry, and Hazelnut.

Huehuetenango, GT

LightMilk ChocolateCherryHazelnut+1
51CBI · sparse
$1.41/oz
Out of stock

Sprout

Think Milk Chocolate, Citrus, and Blackberry.

LightMilk ChocolateCitrusBlackberry+1
50CBI · sparse
$1.41/oz
Out of stock

Pride

Roaster flags Berries, Milk Chocolate, and Caramelized Sugar in the cup.

LightBerryMilk ChocolateCaramelized+2
50CBI · sparse
$1.41/oz
Out of stock

Kenya Kiambu

Think Plum, Black Tea, and Brown Sugar.

Kiambu, KE

LightPlumBlack TeaBrown Sugar+1
50CBI · sparse
$1.50/oz
Out of stock

Community reputation · Reddit

Polarizing· sentiment 50/100

One Reddit post seeking heavier roasts says, for context, that its author also likes Colectivo and Intelligentsia. In another thread, a commenter recommends Colectivo's regular coffee over Blue Heeler and says Dark Sumatra was not as good as the regular coffee in their experience and from what they had heard.

regular coffeeBlue HeelerDark Sumatra
Threads cited (2)
  • r/Coffee · 12↑ · Third wave coffee that isn't so.. third wavy?

    Please don't burn me at the steam wand... I like that sorta burnt taste Starbucks provides. Are there any new/hip/high quality roasters doing "heavier" roasts like this? For context, I also really like Colectivo and Intelligentsia. Thanks!

  • r/Coffee · 10↑ · Which Sumatra to Buy?

    If you decide on the Colectivo, I'd say go for the regular instead of Blue Heeler. Their Dark Sumatra is, while not terrible, not as good as their regular from what I've had and heard. I know you'd like a little more info on where it's from (and if I remember right, the bag might have some more detailed info) but unles

Press · Sprudge

On YouTube

4 videos · 11k combined views

Colectivo Coffee has 1 video on their channel; 3 videos come from outside reviewers (Bad Faith, More Perfect Union, CBS 58).

Flagship cafe

Humboldt Blvd.

2999 N Humboldt Blvd, Milwaukee, WI

Open in maps →

Roastery and corporate office in Milwaukee with multiple cafe locations across Milwaukee, Madison, and Chicago.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.