La Riviera Culturing Niu
Buttered Popcorn, Coconut, and Passionfruit on an experimental lot.
Risaralda, CO · Experimental
DarkCoconutPassion FruitPineapple+1
Well-reviewed roaster
72CBI
$5.42/oz
Typical $2.49 to $3.98/oz
Limited comparison
Roaster · Brooklyn, NY
Devoción
On YouTube
Meet the roaster on camera
About the roasterBrand film
How This Entrepreneur Is Brewing Success One Perfect Cup of Coffee at a Time
Entrepreneur · 524.6K views on YouTube
Watch on YouTubeCherrybook summary of the video
This video profiles Devoción, a coffee company that sources directly from farmers in Colombia. It highlights their unique supply chain model, which prioritizes freshness by roasting coffee shortly after harvest and transporting it quickly to their shops.
Inside this video
From Entrepreneur:
“We decided to create Devoción. And the whole idea back then was, okay, let's go into these areas where you could not really go into, get direct to the farmer, pay them extremely well.”
“The discovery was that we were actually roasting fresh coffee. The produce, the actual bean that's going inside of the roaster is actually fresh.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
The roaster
15 lots in stock, mostly Colombia.
- In stock
- 15
- House Index · limited data
- 65
- Freshness
- Roast cadence not disclosed
- Save at Devoción
- Loyalty program (Live with Devoción) with points earning and rewards
OriginsColombia
Roaster at a glance
- Tracked since
- April 202623 lots seen; 15 in stock now
- Origins
- 1 countryColombia
- Process mix
- Washed 87% · Natural 7% · Experimental 7%
- Price position
- 57% above what its profiles predictMedian of 3 in-stock lots against the price model
- Sourcing
- 33% of lots name the producer or farm5 of 15
- Coverage
- 6 reviewer videos · 3 press mentions · 3 editorial mentions · 2 Reddit threadsVideos and articles about the roaster, not by it
- Their channels
- Instagram ↗TikTok ↗Facebook ↗Linked from their own site
- Where to find them
- 6 locations, Brooklyn, NY148 Grand St
- Merch
- 3 items in stock
How Cherrybook Index is calculatedavg coverage 23% · limited data
Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit84/100weight 18%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 15 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency54/10015/15 lots · weight 5%
Bonuses earned (per lot)
- sprudge15/15
- editorial cluster15/15
- stale decay12/15
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
15 in stock · 8 archived
El Diviso Ombligón
Expect Orange Blossom, Maraschino Cherry, and Candied Pineapple from this washed lot.
Huila, CO · Washed
Orange BlossomCherryPineapple
Well-reviewed roaster
72CBI
$5.63/oz
Typical $1.79 to $3.41/oz
PlumHoneyJasmine
Well-reviewed roaster
70CBI
$1.97/oz
Typical $1.79 to $3.41/oz
PlumHoneyJasmine
Well-reviewed roaster
70CBI
$2.33/oz
Typical $1.79 to $3.41/oz
Villa Pastora Natural
Natural lot with Strawberry Jam, Raspberry, and Milk Chocolate in the cup.
Huila, CO · Natural
DarkStrawberryRaspberryMilk Chocolate+1
Well-reviewed roaster
65CBI
$3.42/oz
Typical $1.98 to $3.18/oz
Broad comparison
LightPeachCaramelCinnamon
Well-reviewed roaster
64CBI
$2.10/oz
Typical $1.85 to $3.53/oz
Limited comparison
PomegranateCranberryBlackberry+1
Well-reviewed roaster
64CBI
$2.33/oz
Typical $1.96 to $3.14/oz
Wild Forest
Wild Berries, Cherry, and Agraz (andean Blueberry) on a washed lot.
Active Harvest Regions in Colombia, CO · Washed
BerryCherryBlueberry+1
Well-reviewed roaster
64CBI
$2.10/oz
Typical $1.79 to $3.41/oz
Limited comparison
HoneyOrange BlossomCaramel+3
Well-reviewed roaster
63CBI
$1.94/oz
Typical $1.77 to $3.37/oz
Limited comparison
Orange BlossomTangerineHerb+1
Well-reviewed roaster
62CBI
$2.10/oz
Typical $1.79 to $3.41/oz
Limited comparison
MediumMolassesVanillaFloral
Well-reviewed roaster
61CBI
$1.94/oz
Typical $1.55 to $2.96/oz
Also available · subscriptions, sample packs, gear
ROASTER'S PICK - COFFEE SUBSCRIPTION
Taste data is still sparse; open the detail page before judging this lot.
Well-reviewed roaster
63CBI
$2.10/oz
Dried FruitVanillaJasmine
Well-reviewed roaster
63CBI
$2.33/oz
COFFEE GIFT SUBSCRIPTION
Taste data is still sparse; open the detail page before judging this lot.
Well-reviewed roaster
63CBI
$0.70/oz
Archived (8)
Striped Borbón Wilton Benítez
Passion Fruit, Green Apple, and Dried Currant on an anaerobic natural lot.
Cauca, CO · Anaerobic Natural
DarkPassion FruitAppleDried Fruit+1
Well-reviewed roaster
73CBI
$6.53/oz
Out of stock
La Libia - Women in Coffee
Expect Panela (raw Cane Sugar), Red Berries, and Vanilla from this natural lot.
Huila, CO · Natural
DarkPanelaBerryVanilla
Well-reviewed roaster
72CBI
$2.33/oz
Out of stock
MediumChocolateOrangeSpice
Well-reviewed roaster
71CBI
$2.33/oz
Out of stock
MediumGuavaPapayaPanela+4
Well-reviewed roaster
71CBI
$5.17/oz
Out of stock
NASA WE'SX - INDIGENOUS COFFEE
Expect Pineapple, Rum Raisin, and Licorice from this washed lot.
Tolima, CO · Washed
PineappleRaisinAnise
Well-reviewed roaster
71CBI
$2.42/oz
Out of stock
Gesha Las Flores
Expect Pink Grapefruit, Lemon, and Vanilla from this experimental lot.
Huila, CO · Experimental
LightGrapefruitLemonVanilla+1
Well-reviewed roaster
71CBI
$5.36/oz
Out of stock
La Divina - Women in Coffee
Washed lot with Honey, Clementine, and Cocoa Butter in the cup.
Huila, CO · Washed
HoneyOrangeCocoa
Well-reviewed roaster
70CBI
$2.25/oz
Out of stock
Verano Blend
Natural lot with Blackberry Candy, Raspberry Jam, and Milk Chocolate in the cup.
Colombia, CO · Natural
DarkBlackberryRaspberryMilk Chocolate
Well-reviewed roaster
68CBI
$3.25/oz
Out of stock
Community reputation · Reddit
Well-regarded· sentiment 84/100
Two Reddit commenters describe positive experiences with Devoción coffee. One says the Honey coffee was super smooth in milk and was changing their view of Colombian coffee. Another calls Devoción their clear favorite among several New York roasters they had tried, describing the coffee as clean, bright, and refreshing.
Honey coffee in milk drinksNew York roaster favoriteclean and bright cup
Threads cited (2)
- r/espresso · 69↑ · Devoción Tulip Cappuccino in Loveramics Tulip
As I continue to buy from roasters who offer drink wear, I got a bag of Honey from Devocion and their 5oz branded tulip cup, from Loveramics. I now now understand the hype of Loveramics, it's thick, the bottom is insanely thick, the handle fits my finger perfectly and it's a dream to pull shots / pour into. 18.2g in 37
- r/Coffee · 15↑ · Coffee Beans in NYC for a Beginner
Congrats on getting into the hobby! I have tried beans from NY roasters such as Joe Coffee (Waverly roast), Birch, Blue Bottle (Hayes Valley), and currently Devoción (Honey). Devoción is head and shoulders my favorite so far, and has this amazing fresh mouthfeel. I can't really put my finger on it, it just tastes super
Press · Sprudge
- NY-Based Colombian Coffee Roaster Devoción Launches Impact Fund, Directing 1% Of Every Retail Bag to Coffee Farmers, Youth, & Ecological Restoration2026-10-01·sprudge
The B Corp roaster expects the fund to generate an estimated $50,000 in its first year.
- NY-Based Colombian Coffee Roaster Devoción Partners With Colombia’s FNC To Support Coffee Growers After The August Earthquake2026-08-27·sprudge
The Colombian-founded company is directing funds to earthquake relief and asking the rest of the coffee industry to join.
- Coffee Design: Devoción In New York City2020-11-19·sprudge
An exciting new collaboration between Devoción and ceramicist Jono Pandolfi.
Flagship cafe
Williamsburg Coffee Shop & Training Lab
148 Grand St, Brooklyn, NY
Open in maps →Williamsburg flagship cafe and training lab among six Devoción cafes in New York.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.