Cherrybook.

Roaster

Devoción

Coffees in catalog
12
Also available
4
Avg Cherry's Index (limited data)
76.3
Reddit sentiment
85/100
FreshnessRoast cadence not disclosed
OriginsCO
How Cherry’s Index is calculatedavg coverage 33% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit85/100weight 18%
  • YouTube85/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 12 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency51.7/10012/12 lots · weight 5%

Bonuses earned (per lot)

  • sprudge12/12
  • stale decay11/12
  • coe multi1/12

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Cult favorite· sentiment 85/100

Devoción is widely recognized as a staple in the NYC coffee scene, frequently cited as a favorite local roaster. Enthusiasts appreciate their unique cafe locations and include them in lists alongside other highly regarded roasters like SEY and Coffee Collective. While one user noted they can now pull better shots at home than the cafe, this is framed as a personal achievement rather than a critique of the roaster's quality.

NYC stapleunique cafe locationsfrequently recommendedconsistent qualitypopular with home baristas
Threads cited (6)

Press · Sprudge

On YouTube

6 videos · 559k combined views

Outside coverage consistently highlights Devoción for its highly specialized supply chain that prioritizes extreme freshness by transporting Colombian coffee to Brooklyn in approximately ten days. Reviewers emphasize the roaster's commitment to direct trade relationships that provide farmers with higher compensation and motivation to improve quality. The brand is also recognized for its distinct focus on exclusively Colombian beans and its visually striking, high-end retail environments.

Ten day farm to roastery timelineExclusive focus on Colombian originsDirect trade with premium farmer compensationEmphasis on bean freshness as a differentiatorArchitecturally distinct retail spaces

Flagship cafe

Williamsburg Coffee Shop & Training Lab

148 Grand St, Brooklyn, NY

Open in maps →

The Williamsburg location is presented as the primary cafe and training lab.

The catalog

12 in stock · 3 archived

Filter on browse →
STRIPED BORBÓN WILTON BENITEZ
84

Passion Fruit, Green Apple, and Dried Currant on a anaerobic natural build.

Cauca, CO · Anaerobic Natural

Medium-LightPassion FruitAppleDried Fruit+1
COE #1 · 2021
$6.53/oz
Toro
76

Expect Cocoa, Vanilla, and Cherry from this washed.

CO · Washed

DarkCocoaVanillaCherry+1
Well-reviewed roaster
$2.10/oz
Red Barrel
76

Pomegranate, Cranberry, and Blackberry on a washed build.

Tolima, CO · Washed

PomegranateCranberryBlackberry+1
Well-reviewed roaster
$2.33/oz
EL SOL
76

Peach, Caramel, and Cinnamon on a washed build.

CO · Washed

PeachCaramelCinnamon+2
Well-reviewed roaster
$2.10/oz
WILD FOREST
76

Wild Berries, Cherry, and Agraz (andean Blueberry) on a washed build.

CO · Washed

BerryCherryBlueberry+2
Well-reviewed roaster
$2.10/oz
Citrus
74

Orange Blossom, Mandarin Peel, and Lemongrass on a washed build.

CO · Washed

Orange BlossomTangerineHerb+1
Well-reviewed roaster
$2.10/oz
Sombra
74

Expect Baker's Chocolate, Caramelized Sugar, and Cinnamon from this washed.

CO · Washed

LightChocolateCaramelizedCinnamon+1
Well-reviewed roaster
$2.10/oz
Honey
74

Honey, Orange Blossom, and Caramel on a washed build.

CO · Washed

HoneyOrange BlossomCaramel+1
Well-reviewed roaster
$1.94/oz
DECAF73

Washed lot with Sugar Cane in the cup.

CO · Washed

MediumSugarcane
Well-reviewed roaster
$1.94/oz

Also available · subscriptions, sample packs, gear

Archived (3)
VILLA PASTORA NATURAL
77

Natural lot with Strawberry Jam, Raspberry, and Milk Chocolate in the cup.

Huila, CO · Natural

StrawberryRaspberryMilk Chocolate+1
Well-reviewed roaster
$3.42/oz
Out of stock

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.