Cherrybook.

Roaster

Devoción

Brooklyn, NYwww.devocion.com ↗
Coffees in catalog
13
Also available
4
Avg Cherry's Index (limited data)
71.3
Reddit sentiment
78/100
FreshnessRoast cadence not disclosed
OriginsCO
How Cherry’s Index is calculatedavg coverage 33% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit78/100weight 18%
  • YouTube85/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 13 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency55.4/10013/13 lots · weight 5%

Bonuses earned (per lot)

  • sprudge13/13
  • stale decay10/13
  • coe multi1/13

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 78/100

Devoción is recognized as a notable New York City roaster and café presence, praised for its unique physical locations and quality offerings. Mentioned alongside well-regarded specialty roasters like SEY and Coffee Collective by home baristas, the brand draws positive reviews for both its retail spaces and bagged beans, such as their honey process coffee. Some users note an emphasis on specialty blends and approachable profiles, but overall sentiment remains favorable as a local favorite.

NYC local favoriteunique café locationsspecialty blends and single originsmentioned alongside top roasters
Threads cited (6)

Press · Sprudge

On YouTube

7 videos · 561k combined views

Reviewers and profiles consistently emphasize Devoción's unique supply chain model, which focuses exclusively on sourcing coffee from Colombia and flying green beans to New York shortly after harvest. Coverage highlights their commitment to paying above fair trade prices and establishing direct relationships with producers in regions that are traditionally difficult to access. Furthermore, outside features note their striking, design-forward cafes in Brooklyn and Manhattan that showcase this farm-fresh approach.

Exclusive focus on Colombian single-origin coffeesRapid farm-to-roast logistics chainDirect trade relationships with remote farmersAbove fair trade pricing modelsDesign-forward Brooklyn and NYC cafe spaces

Coverage from others

Flagship cafe

Williamsburg Coffee Shop & Training Lab

148 Grand St, Brooklyn, NY

Open in maps →

The Williamsburg location is presented as the primary cafe and training lab.

The catalog

13 in stock · 5 archived

Filter on browse →
Devoción

Striped Borbón Wilton Benitez

Passion Fruit, Green Apple, and Dried Currant on a anaerobic natural / process detail build.

Cauca, CO · Anaerobic Natural / Process Detail

Passion FruitAppleDried Fruit+1
COE #1 · 2021
77
$6.53/oz
Devoción

Gesha Las Flores

Expect Pink Grapefruit, Lemon, and Vanilla from this washed.

Huila, CO · Washed

GrapefruitLemonVanilla+1
Well-reviewed roaster
76
$5.36/oz
Devoción

Verano Blend

Washed Natural lot with Blackberry Candy, Raspberry Jam, and Milk Chocolate in the cup.

CO · Washed Natural

BlackberryRaspberryMilk Chocolate
Well-reviewed roaster
72
$3.25/oz
Devoción

Wild Forest

Wild Berries, Cherry, and Agraz (andean Blueberry) on a washed build.

Antioquia, CO · Washed

BlackberryCherryBlueberry+2
Well-reviewed roaster
72
$2.10/oz
Devoción

Citrus

Orange Blossom, Mandarin Peel, and Lemongrass on a washed build.

Active Harvest Regions in Colombia, CO · Washed

Orange BlossomMandarinHerb+1
Well-reviewed roaster
71
$2.10/oz
Devoción

Honey

Honey, Orange Blossom, and Caramel on a washed build.

Active Harvest Regions in Colombia, CO · Washed

HoneyOrange BlossomCaramel+1
Well-reviewed roaster
71
$1.94/oz
Devoción

Toro

Expect Cocoa, Vanilla, and Cherry from this washed.

Active Harvest Regions in Colombia, CO · Washed

DarkCocoaVanillaCherry+1
Well-reviewed roaster
71
$2.10/oz
Devoción

El Sol

Peach, Caramel, and Cinnamon on a washed build.

CO · Washed

LightPeachCaramelCinnamon
Well-reviewed roaster
70
$2.10/oz
Devoción

Red Barrel

Pomegranate, Cranberry, and Blackberry on a washed build.

Tolima, CO · Washed

PomegranateCranberryBlackberry+1
Well-reviewed roaster
70
$2.33/oz
Devoción

Sombra

Expect Baker's Chocolate, Caramelized Sugar, and Cinnamon from this washed.

Antioquia, CO · Washed

LightDark ChocolateCaramelizedCinnamon+1
Well-reviewed roaster
69
$2.10/oz
Devoción

Decaf

Washed lot with Sugar Cane in the cup.

CO · Washed

Sugar Cane
Well-reviewed roaster
67
$1.94/oz

Also available · subscriptions, sample packs, gear

Archived (5)
Devoción

Mirasol - Women in Coffee

Chocolate, Orange, and Baking Spices on a washed build.

Tolima, CO · Washed

MediumChocolateOrangeSpice
Well-reviewed roaster
76
$2.33/oz
Out of stock
Devoción

El Paraíso Red Plum

Expect Guava, Papaya, and Panela from this washed.

Cauca, CO · Washed

MediumGuavaPapayaPanela+4
Well-reviewed roaster
76
$5.17/oz
Out of stock
Devoción

VILLA PASTORA NATURAL

Natural lot with Strawberry Jam, Raspberry, and Milk Chocolate in the cup.

Huila, CO · Natural

StrawberryRaspberryMilk Chocolate+1
Well-reviewed roaster
74
$3.42/oz
Out of stock

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.

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