Cherrybook.

Roaster

Flight Coffee

WellingtonPrices in NZDflightcoffee.co.nz
Coffees in catalog
18
Also available
27
Avg Cherry's Index (limited data)
65.0
Reddit sentiment
70/100
Pricing perksSubscribe & saveFree shipping over $35bulk discount (bundle & save)
OriginsRWCO
How Cherry’s Index is calculatedavg coverage 37% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit70/100weight 18%
  • YouTube80/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 18 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Review67.5/1004/18 lots · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency30.9/10017/18 lots · weight 5%

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 70/100

Flight Coffee is a well-known New Zealand roaster that has historically enjoyed a strong reputation. While one user noted a decline in consistency over recent years, they remain a recognized name in the NZ specialty scene. Other mentions of "flight" in the provided threads refer to coffee tasting flights or travel logistics rather than the roaster itself.

New Zealand-based roasterhistorical popularitymixed recent consistency reports
Threads cited (7)

On YouTube

1 video · 2k combined views

Outside coverage characterizes Flight Coffee as a resilient and ambitious enterprise that evolved from humble garage beginnings into an international brand. Reviewers emphasize the company's commitment to direct trade relationships with coffee farmers as a core pillar of their identity. The narrative highlights their willingness to take significant financial risks and leverage modern tools like crowdfunding to scale their operations.

Direct farmer relationshipsAmbitious international scalingEntrepreneurial risk takingGarage startup originsInnovative business growth strategies

Flagship cafe

Retail location

Wellington

Open in maps →

Seed-city fallback applied (Wellington, NZ); the website didn't expose a specific flagship address. LLM-finder notes: The website mentions 'The Hangar' as their roasting operation and cafe in Wellington, but does not provide a specific street address.

The catalog

18 in stock · 4 archived

Filter on browse →
B2 Blend
69

Think Vanilla, Red Cherry, and Chocolate.

VanillaCherryChocolate
Well-reviewed roaster
$1.01/oz
Decaf - Colombia
68

Brown Sugar, Cherry, and Dark Chocolate on a washed build.

Popayán, CO · Washed

Brown SugarCherryDark Chocolate
Well-reviewed roaster
$1.39/oz
Decaf Pay As You Go67

Expect Brown Sugar, Cherry, and Dark Chocolate from this washed.

Popayán, CO · Washed

Medium-DarkBrown SugarCherryDark Chocolate
Well-reviewed roaster
$1.16/oz

Also available · subscriptions, sample packs, gear

Archived (4)

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.