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Roaster · Seoul, Seoul

Fritz Coffee Company

fritz.co.kr ↗Prices in KRW

On YouTube

Meet the roaster on camera

8 videos

About the roasterInterview

Visiting The O.G. Specialty Coffee in Seoul, Fritz Coffee Company

Common Grounds Coffee · 4.8K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This video features an interview with BK, a co-founder and brand director of Fritz Coffee Company in Seoul. The discussion covers the roaster's philosophy on branding, the importance of internal culture, and the coffee culture in Korea.

Inside this video

From Common Grounds Coffee:

“I work as a brand director. I setting the the way of our brand and sometimes I source our coffee from origin country.”
“I think the same thing with us at Common Grounds that we find a brand is one of the biggest key to sustainability.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

4 lots in stock, mostly Costa Rica, Ethiopia and Kenya.

In stock
4
House Index · limited data
46
Freshness
Roast cadence not disclosed
OriginsCosta RicaEthiopiaKenyaIndiaColombia
On the shelf
Las Margaritas 26 SL28 WashedLas Margaritas 26 SL28 WashedCafe de Altura Geisha Anaerobic NaturalCafe de Altura Geisha Anaerobic NaturalGedeb Chelbesa WashedGedeb Chelbesa Washed
Every Fritz Coffee Company lot →

Roaster at a glance

Tracked since
May 202639 lots seen; 4 in stock now
Origins
2 countriesCosta Rica, Ethiopia
Process mix
Washed 50% · Experimental 25% · Other 25%
Sourcing
0% of lots name the producer or farm0 of 4
Coverage
4 reviewer videos · 2 Reddit threadsVideos and articles about the roaster, not by it
Where to find them
Cafe in Seoul, Seoul17 Saechang-ro 2gil, Mapo-gu
How Cherrybook Index is calculatedavg coverage 18% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit45/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 4 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparencynot on file · weight 5%

Bonuses earned (per lot)

  • stale decay2/4

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

4 in stock · 20 archived

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Also available · subscriptions, sample packs, gear

Archived (20)

Community reputation · Reddit

Polarizing· sentiment 45/100

One thread author lists Fritz among the beans purchased on a South Korea trip after having tried most of them at stores. Another commenter states that internationally known roasters like Fritz are okay but overdeveloped for their taste, noting they were among the earliest in Korea.

South Korea tripoverdeveloped roast profile
Threads cited (2)
  • r/pourover · 29↑ · South Korea haul

    The beans I got on my recent SK trip: Hatou, Coffee temple, Fritz, Hytte, Greyhoney and Goof. Excited to try them out (I've tried most of them at the stores, but not all).

  • r/pourover · 22↑ · Korea coffee sense

    …n general (a good issue - and if medium or dark is your thing then you can for sure find many examples). The internationally known ones like Fritz, Coffee Libre and Anthracite are ok - they are over developed for my taste. They were some of the earliest in Korea so I guess that’s where the reputation comes from (anthr

Flagship cafe

Fritz Coffee Company 1st Dowha

17 Saechang-ro 2gil, Mapo-gu, Seoul, Seoul

Open in maps →

Flagship of seven Fritz Coffee Company locations in Seoul and Jeju.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.

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