Gregs House
Roaster flags Chocolate, Cherry, and Vanilla in the cup.
Typical $1.12 to $2.14/oz
Limited comparison

Roaster · New York, NY
On YouTube
About the roasterInterview
AMWPR · 2.2K views on YouTube
Watch on YouTubeCherrybook summary of the video
Gregory Zamfotis, founder and CEO of Gregorys Coffee, discusses his strategy for competing with major chains like Starbucks. He emphasizes the importance of maintaining a unique brand identity, focusing on personalized service, and being willing to pivot when new ideas do not succeed.
From AMWPR:
“Be different, but not too different.”
“We're always looking for new and interesting ways to prepare coffee.”
“Customers like to feel like each drink is made specifically for them.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
3 lots in stock, mostly Rwanda and Burundi.
Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.
Roaster signals
Apply to every lot from this roaster.
Per-lot signals (averaged)
Vary across lots; averaged over 3 in-stock lots.
Bonuses earned (per lot)
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
Roaster flags Chocolate, Cherry, and Vanilla in the cup.
Typical $1.12 to $2.14/oz
Limited comparison
Roaster flags Chocolate, Juicy Red Fruit, and Caramel in the cup.
Typical $1.06 to $2.02/oz
Limited comparison
Think Berry and Chocolate.
Typical $1.06 to $2.02/oz
Limited comparison
Cupping notes point toward Nutella, Peppermint, and Mocha.
Cupping notes point toward Bakers Chocolate, Toasted Hazelnut, and Cola.
Think Hazelnut, Almond, and Mascarpone Cold Foam.
Roaster flags Chocolate and Peppermint in the cup.
Cupping notes point toward Vanilla Bean Sugar and Cinnamon.
Flagship cafe
Retail location
New York, NY
Open in maps →Roaster with cafes founded in NYC in 2006.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.