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Cherrybook.

Roaster · New York, NY

Gregorys Coffee

www.gregoryscoffee.com ↗

On YouTube

Meet the roaster on camera

6 videos

About the roasterInterview

GREGORYS COFFEE OWNER, GREGORY ZAMFOTIS, FOX BUSINESS SEGMENT | DAVID VS GOLIATH

AMWPR · 2.2K views on YouTube

Watch on YouTube

Cherrybook summary of the video

Gregory Zamfotis, founder and CEO of Gregorys Coffee, discusses his strategy for competing with major chains like Starbucks. He emphasizes the importance of maintaining a unique brand identity, focusing on personalized service, and being willing to pivot when new ideas do not succeed.

Inside this video

From AMWPR:

“Be different, but not too different.”
“We're always looking for new and interesting ways to prepare coffee.”
“Customers like to feel like each drink is made specifically for them.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

3 lots in stock, mostly Rwanda and Burundi.

In stock
3
House Index · limited data
42
Freshness
Batch roasted weekly · ships in ~3d
Save at Gregorys Coffee
Free shipping over $60
OriginsRwandaBurundi

Roaster at a glance

Tracked since
April 202610 lots seen; 3 in stock now
Process mix
Other 100%
Sourcing
0% of lots name the producer or farm0 of 3
Coverage
4 reviewer videos · 3 editorial mentionsVideos and articles about the roaster, not by it
Their channels
Instagram ↗TikTok ↗Facebook ↗X ↗Linked from their own site
Where to find them
Cafe in New York, NYRoaster with cafes founded in NYC in 2006.
Merch
7 items in stock
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 3 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency20/1003/3 lots · weight 5%

Bonuses earned (per lot)

  • editorial cluster3/3
  • stale decay3/3

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

3 in stock · 7 archived

Filter on browse →

Gregs House

Roaster flags Chocolate, Cherry, and Vanilla in the cup.

AppleCitrusChocolate+2
44CBI
$1.41/oz

Typical $1.12 to $2.14/oz

Limited comparison

Archived (7)

Nu Mint

Cupping notes point toward Nutella, Peppermint, and Mocha.

HazelnutChocolateHerb
47CBI
—
Out of stock

Dark Enough

Cupping notes point toward Bakers Chocolate, Toasted Hazelnut, and Cola.

Medium-DarkChocolateHazelnutBrown Spice
47CBI
$1.41/oz
Out of stock

Flagship cafe

Retail location

New York, NY

Open in maps →

Roaster with cafes founded in NYC in 2006.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.