Cherrybook.

Roaster

Hub Coffee Roasters

Coffees in catalog
4
Also available
1
Avg Cherry's Index (limited data)
68.0
Reddit sentiment
75/100
OriginsBRBOTZCRKEET
How Cherry’s Index is calculatedavg coverage 33% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit75/100weight 18%
  • YouTube80/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 4 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency57.5/1004/4 lots · weight 5%

Bonuses earned (per lot)

  • stale decay3/4

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 75/100

Hub Coffee Roasters is mentioned positively by enthusiasts as a favorite local roastery. Users have shared their experiences brewing specific beans from the roaster, indicating an active interest in their offerings and flavor profiles. There is no evidence of negative sentiment or criticism regarding the quality of their coffee or their business practices.

favorite local roasteryactive interest in flavor profilesconsistent quality
Threads cited (9)

On YouTube

2 videos · 5k combined views

Coverage of Hub Coffee Roasters highlights founder Nicholas and his transition from home roasting to commercial production. Outside interviews emphasize a deeply personal, hands-on approach to roasting and quality control. Reviewers and feature hosts note the founder's lifelong dedication to the craft and daily coffee ritual. The narrative centers on artisanal passion rather than large-scale commercial scaling.

Hands-on roasting approachFounder-led quality controlJourney from home roastingDeep personal dedication

Flagship cafe

Retail location

Reno, NV

Open in maps →

The catalog

4 in stock · 3 archived

Filter on browse →

Also available · subscriptions, sample packs, gear

Archived (3)

Bolivia Finca Rosita

Candied Strawberry, Jasmine, and Apricot on a anaerobic natural build.

Caranavi, BO · Anaerobic Natural

Medium-LightStrawberryJasminePeach
Well-reviewed roaster
72
$2.54/oz
Out of stock

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.