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Cherrybook.

Roaster · Reno, NV

Hub Coffee Roasters

hubcoffeeroasters.com ↗

On YouTube

Meet the roaster on camera

3 videos

About the roasterBrand film

The Full Process: How Hub Coffee Roasters Makes Coffee, Farm to Cup | Back of House Ep. 3

Josh Cooks A Lot · 145.6K views on YouTube

Watch on YouTube

Cherrybook summary of the video

Hub Coffee Roasters takes viewers behind the scenes of their seed-to-cup operation, detailing coffee sourcing, processing methods, and their high-tech roastery setup. The roaster emphasizes direct relationships with farmers and rigorous quality control from green bean selection to final roast.

Inside this video

From Josh Cooks A Lot:

“It's one of those things too like you pull up... and you smell the fermentation, you smell everything that is blowing your mind.”
“We don't want to store it in this kind of atmosphere either. I would rather have that stored next to, yeah, properly.”
“You know, it's like our farms right now, I don't have any of our I don't have any of our coffee from our farms... because the season kind of went a little weird.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

3 lots in stock, mostly Costa Rica, Ethiopia and Brazil.

In stock
3
House Index · limited data
49
Save at Hub Coffee Roasters
10% off your first order
OriginsCosta RicaEthiopiaBrazilBoliviaKenyaTanzania

Roaster at a glance

Tracked since
May 20269 lots seen; 3 in stock now
Origins
2 countriesCosta Rica, Ethiopia
Process mix
Washed 67% · Other 33%
Sourcing
67% of lots name the producer or farm2 of 3
Coverage
2 reviewer videosVideos and articles about the roaster, not by it
Their channels
Instagram ↗Facebook ↗Linked from their own site
Where to find them
3 locations, Reno, NV727 Riverside Dr.
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 3 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency55/1003/3 lots · weight 5%

Bonuses earned (per lot)

  • stale decay1/3

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

3 in stock · 6 archived

Filter on browse →

Ethiopia Sidama

Expect Apricot, Lemongrass, and Pink Grapefruit from this washed lot.

Sidama, ET · Washed

LightApricotHerbGrapefruit
52CBI
$2.36/oz

Typical $1.90 to $3.04/oz

Also available · subscriptions, sample packs, gear

Archived (6)

Bolivia Finca Rosita

Candied Strawberry, Jasmine, and Apricot on an anaerobic natural lot.

Caranavi, BO · Anaerobic Natural

Medium-LightStrawberryJasminePeach
53CBI
$2.54/oz
Out of stock

Flagship cafe

Riverside

727 Riverside Dr., Reno, NV

Open in maps →

Flagship cafe of three Hub Coffee Roasters locations in Reno.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.