Typical $1.69 to $3.23/oz
Roaster · Reno, NV
Hub Coffee Roasters
On YouTube
Meet the roaster on camera
About the roasterBrand film
The Full Process: How Hub Coffee Roasters Makes Coffee, Farm to Cup | Back of House Ep. 3
Josh Cooks A Lot · 145.6K views on YouTube
Watch on YouTubeCherrybook summary of the video
Hub Coffee Roasters takes viewers behind the scenes of their seed-to-cup operation, detailing coffee sourcing, processing methods, and their high-tech roastery setup. The roaster emphasizes direct relationships with farmers and rigorous quality control from green bean selection to final roast.
Inside this video
From Josh Cooks A Lot:
“It's one of those things too like you pull up... and you smell the fermentation, you smell everything that is blowing your mind.”
“We don't want to store it in this kind of atmosphere either. I would rather have that stored next to, yeah, properly.”
“You know, it's like our farms right now, I don't have any of our I don't have any of our coffee from our farms... because the season kind of went a little weird.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
The roaster
3 lots in stock, mostly Costa Rica, Ethiopia and Brazil.
- In stock
- 3
- House Index · limited data
- 49
- Save at Hub Coffee Roasters
- 10% off your first order
Roaster at a glance
- Tracked since
- May 20269 lots seen; 3 in stock now
- Origins
- 2 countriesCosta Rica, Ethiopia
- Process mix
- Washed 67% · Other 33%
- Sourcing
- 67% of lots name the producer or farm2 of 3
- Coverage
- 2 reviewer videosVideos and articles about the roaster, not by it
- Their channels
- Instagram ↗Facebook ↗Linked from their own site
- Where to find them
- 3 locations, Reno, NV727 Riverside Dr.
How Cherrybook Index is calculatedavg coverage 5% · limited data
Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.
Roaster signals
Apply to every lot from this roaster.
- Reddit—weight 0%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 3 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency55/1003/3 lots · weight 5%
Bonuses earned (per lot)
- stale decay1/3
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
3 in stock · 6 archived
Ethiopia Sidama
Expect Apricot, Lemongrass, and Pink Grapefruit from this washed lot.
Sidama, ET · Washed
Typical $1.90 to $3.04/oz
Thirty-2-Cheney
Roaster flags Citrus, Floral, and Caramel in the cup.
Typical $1.50 to $2.86/oz
Limited comparison
Also available · subscriptions, sample packs, gear
Clandestino — Dark Roast K-Cups
Cupping notes point toward Dark Chocolate, Caramel, and Toasted Pecan.
Archived (6)
Bolivia Finca Rosita
Candied Strawberry, Jasmine, and Apricot on an anaerobic natural lot.
Caranavi, BO · Anaerobic Natural
Kenya Kiandu AA | Special Release
Blackberry, Tangerine, and Marmalade on a washed lot.
Nyeri, KE · Washed
Tanzania Mandomashe
Expect Kiwi, Brûléed Sugar, and Toasted Coconut from this washed lot.
Mbozi, TZ · Washed
Ethiopia Wachu — Special Release
Expect Strawberry, Key Lime, and Honey from this natural lot.
Guji, ET · Natural
Flagship cafe
Riverside
727 Riverside Dr., Reno, NV
Open in maps →Flagship cafe of three Hub Coffee Roasters locations in Reno.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.









