Wilton Benitez Tabi Natural
Expect Juicy Fruit Gum, Papaya, and Strawberry from this experimental lot.
Cauca, CO · Experimental
LightPapayaStrawberryFloral+2
Good Food 2025 roaster
80CBI
$2.33/oz
Typical $2.32 to $3.70/oz
Roaster · Madison, WI
JBC Coffee Roasters
On YouTube
Meet the roaster on camera
About the roasterDay in the life
On the Job: JBC Coffee Roasters
ibmadison
Watch on YouTubeCherrybook summary of the video
This video provides a behind-the-scenes look at the roasting process at JBC Coffee Roasters in Madison, Wisconsin. It details the workflow from sample roasting and green coffee storage to the production roasting, cooling, and packaging stages.
Inside this video
From ibmadison:
“The best part of being a coffee roaster, part of me would have to say that it's the opportunity for creation on a day-to-day basis.”
“It's the love of the craft, getting to create something with my own hands every day that hundreds and thousands of people get to enjoy in their daily lives.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
The roaster
17 lots in stock, mostly Colombia, Kenya and Rwanda.
Good Food (1)2025
- In stock
- 17
- House Index · limited data
- 71
- Freshness
- Roast cadence not disclosed
OriginsColombiaKenyaRwandaBurundiEthiopiaGuatemala
Roaster at a glance
- Tracked since
- July 202636 lots seen; 17 in stock now
- Origins
- 8 countriesColombia, Burundi, Ethiopia
- Process mix
- Washed 35% · Experimental 29% · Other 24% · Natural 6% · Honey 6%
- Price position
- In line with what its profiles predictMedian of 9 in-stock lots against the price model
- Sourcing
- 88% of lots name the producer or farm15 of 17
- Coverage
- 2 reviewer videos · 6 Reddit threadsVideos and articles about the roaster, not by it
- Their channels
- Instagram ↗YouTube ↗YouTube: 10 videos, 343 subscribers
- Where to find them
- Online only, Madison, WIRoastery offering curbside pickup by phone; no public cafe.
- Merch
- 4 items in stock
How Cherrybook Index is calculatedavg coverage 32% · limited data
Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit85/100weight 18%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 17 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Review67.5/1008/17 lots · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency70.3/10017/17 lots · weight 5%
Bonuses earned (per lot)
- stale decay8/17
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
17 in stock · 9 archived
ApricotPeanutChocolate
Good Food 2025 roaster
74CBI
$2.00/oz
Typical $1.53 to $2.45/oz
TangerineButterscotchRose+1
Good Food 2025 roaster
74CBI
$2.33/oz
Typical $1.59 to $2.55/oz
DarkDark ChocolateAlmondCherry
Good Food 2025 roaster
73CBI
$2.08/oz
Typical $1.38 to $2.63/oz
Limited comparison
Campazi #5 Natural
Natural lot with Mixed Berry, Cantaloupe, and Tropical Citrus in the cup.
Kayanza, BI · Natural
BerryMelonCitrus
Good Food 2025 roaster
71CBI
$2.42/oz
Typical $1.79 to $2.86/oz
Broad comparison
LightPeachGingerApple+4
Good Food 2025 roaster
71CBI
$2.33/oz
Typical $1.66 to $2.65/oz
Broad comparison
PeachCaramelBrown Sugar+2
Good Food 2025 roaster
71CBI
$2.33/oz
Typical $1.62 to $2.59/oz
El Paraíso Ginger Co-Ferment
Ginger, Orange Zest, and Cucumber Mint Lemonade on an experimental lot.
Cauca, CO · Experimental
GingerOrangeLemon+1
Good Food 2025 roaster
71CBI
$2.00/oz
Typical $2.22 to $3.55/oz
El Venado SL-28 White Honey
White Honey lot with Orange Crush, Kiwi, and Clover Honey in the cup.
West Valley, CR · White Honey
OrangeKiwiHoney+3
Good Food 2025 roaster
70CBI
$2.17/oz
Typical $1.79 to $2.86/oz
Monteblanco Purple Caturra Blueberry Co-Ferment
Experimental lot with Blueberry, Passion Fruit, and Juniper in the cup.
Huila, CO · Experimental
BlueberryPassion FruitHerb+3
Good Food 2025 roaster
70CBI
$2.33/oz
Typical $2.01 to $3.84/oz
DarkCherryCranberryBlackberry+2
Good Food 2025 roaster
70CBI
$2.17/oz
Typical $1.59 to $2.54/oz
Broad comparison
DarkPearGuavaApple+2
Good Food 2025 roaster
70CBI
$2.42/oz
Typical $1.55 to $2.47/oz
Broad comparison
Kerinci
Pink Grapefruit, Purple Grape, and Cinnamon Graham Cracker on a wet-hulled lot.
Sumatra, ID · Wet-Hulled
LightGrapefruitGrapeCinnamon+4
Good Food 2025 roaster
69CBI
$2.17/oz
Typical $1.65 to $2.64/oz
El Paraíso Lychee Peach Decaf
Experimental lot with Lychee, Peach, and Dried Strawberry in the cup.
Cauca, CO · Experimental
LightLycheePeachStrawberry+4
Good Food 2025 roaster
69CBI
$2.25/oz
Typical $2.19 to $3.50/oz
Daniso Horsa Natural
Cherry Sprite, Froot Loops, and Strawberries+cream on an anaerobic natural lot.
Sidama, ET · Anaerobic Natural
StrawberryVanilla
Good Food 2025 roaster
68CBI
$2.50/oz
Typical $1.89 to $3.02/oz
Broad comparison
Rock the House
Roaster flags Apricot, Milk Chocolate, and Macadamia in the cup.
DarkApricotMilk Chocolate
Good Food 2025 roaster
65CBI
$1.67/oz
Typical $1.19 to $2.27/oz
Limited comparison
Twisted V.9 — Espresso
Think Guava, Lilac, and Candied Almond.
DarkGuavaAlmondChocolate
Good Food 2025 roaster
65CBI
$1.67/oz
Typical $1.24 to $2.36/oz
Limited comparison
Also available · subscriptions, sample packs, gear
Wilton Benitez Cooler Coffees
Cupping notes point toward Strawberry Kiwi, Blackberry, and Lemon.
Cauca, CO
StrawberryKiwiBlackberry+8
Good Food 2025 roaster
65CBI
$2.33/oz
Archived (9)
Flor Blanca Geisha
Washed lot with Jasmine, Lemon Vanilla Layer Cake, and Kiwi in the cup.
Huila, CO · Washed
LightJasmineLemonVanilla+2
Good Food 2025 roaster
86CBI
—
Out of stock
Wilton Benitez Yellow Bourbon
Yellow Plum, Rosemary, and Violet on an experimental lot.
Cauca, CO · Experimental
PlumHerbViolet+2
Good Food 2025 roaster
82CBI
$2.08/oz
Out of stock
Flor De Luna
Expect Jasmine, Wildflower Honey, and Fruity Pebbles from this washed lot.
Huila, CO · Washed
JasmineHoneyCereal+1
Good Food 2025 roaster
80CBI
—
Out of stock
Meru Gichugene
Expect Blueberry Lemonade, Gingersnaps, and Candied Raspberry from this washed lot.
Meru County, KE · Washed
Medium-LightBlueberryLemonGinger+2
Good Food 2025 roaster
78CBI
—
Out of stock
Yulieth Mora Pink Bourbon
Expect Aprium (apricot Plum Hybrid), Raspberry Jam, and Marzipan from this washed lot.
Huila, CO · Washed
DarkApricotPlumRaspberry+3
Good Food 2025 roaster
77CBI
—
Out of stock
Gwiza Honey
Honey lot with Lime Zest, Apricot Rose Jam, and Raspberry in the cup.
Nyamasheke, RW · Honey
LightLimeApricotRose+2
Good Food 2025 roaster
77CBI
$2.50/oz
Out of stock
Wilder Lazo Pink Bourbon
Expect Starfruit, Lemon Sorbet, and Blueberry Pound Cake from this washed lot.
Huila, CO · Washed
MediumLemonBlueberryLavender+4
Good Food 2025 roaster
71CBI
$2.00/oz
Out of stock
Wilton Benitez Red Bourbon
Expect Jammy Pink Fruits, Black Cherry, and Wildflower Honey from this experimental lot.
Cauca, CO · Experimental
DarkTropical FruitCherryHoney+1
Good Food 2025 roaster
68CBI
$2.25/oz
Out of stock
Ngomano
Washed lot with Cranberry, Pear Lime Seltzer, and Sweet Cherry Tomato in the cup.
Machakos County, KE · Washed
CranberryPearLime+1
Good Food 2025 roaster
68CBI
—
Out of stock
Community reputation · Reddit
Cult favorite· sentiment 85/100
Six live Reddit sources are predominantly positive about JBC. Contributors call the roaster amazing and great, describe a Gesha as unusually memorable, praise a fruit-forward Ethiopian, and report a floral and fruity Nano Genji espresso with chocolate on the finish. Two posts also describe JBC beans as high quality and complex, though one brewer sought help reproducing the listed tasting notes.
strong roaster recommendationsmemorable Geshafruit-forward Ethiopian coffeefloral and fruity espressocomplex coffees
Threads cited (6)
- r/Coffee · 72↑ · Who Are Some of the Best Mail Order Roasters?
JBC is amazing, I live right next to their roastery too!
- r/Coffee · 43↑ · 2018 Good Food Awards - Coffee
I am also happy to vouch for JBC, they are a great roaster. I lived in Madison for several years and would stop by their offices every now and then (them and Colectivo were my primary source of beans during my time in Wisconsin), although my most recent purchase with them was the Ninety Plus Gesha Estates #227. Arrived
- r/Coffee · 38↑ · I turned my son into a coffee snob!
My first step into coffees of complexity was with JBC's (Madison, WI) Refisa Ethiopia and now Bella Carmona, each brewed in a French press. I gave my son (age 13) a taste, and he likes it. Now, he doesn't like the Starbucks Cold Brew or Iced Coffee from the grocery because it tastes like 'nothing' to him now. His mom l
- r/pourover · 12↑ · Great Ethiopian Fruit Forwards
I ordered Ethiopian's this month from heart hydrangea and JBC and JBC might be the best of the three. I regularly order great Ethiopian coffees from top roosters and I was pleasantly surprised by JBC. It doesn't get as much buzz on here but when I did a little research they have good roots and great reputation. Some ha
- r/Coffee · 10↑ · Tasting notes?
I’ve been making what I believe to be some pretty damn good cups of coffee lately with some high quality beans (I’ll be referencing Buna Boka #1 from JBC Roasters here), but I’m missing those tasting notes that are on the bag. I know that they’re “notes,” so they’re not supposed to slap you in the face, but I’ve been s
- r/espresso · 9↑ · JBC Nano Genji on a DE1 Pro with LRV2 Profile
JBC Nano Genji on a DE1 Pro with LRV2 Profile Fantastic! Floral/fruity with some chocolate on the finish. Was slightly tart but balanced that a bit in my next pull by upping the temp slightly.
Flagship cafe
Retail location
Madison, WI
Open in maps →Roastery offering curbside pickup by phone; no public cafe.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.