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Cherrybook.

Roaster · New Orleans, LA

Mojo Coffee Roasters

mojocoffeeroasters.com ↗

On YouTube

Meet the roaster on camera

1 video

About the roasterBrand film

Mojo Coffee: Celebrating 10 years

MojoCoffeeNZ

Watch on YouTube

Cherrybook summary of the video

This video celebrates the 10th anniversary of Mojo Coffee Roasters. It highlights the company's growth from a single cafe to a larger operation while maintaining a focus on community and personal connection with their customers.

Inside this video

From MojoCoffeeNZ:

“We always said at Mojo it's a bit of a family, or quite a big family now, and we include our customers within that family.”
“I was always a bit concerned how they would grow because the best thing about Mojo I thought was the way you're included into the whole company.”

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

9 lots in stock, mostly Honduras, Kenya and Guatemala.

In stock
9
House Index · limited data
48
OriginsHondurasKenyaGuatemalaEthiopiaColombiaCosta Rica

Roaster at a glance

Tracked since
May 202613 lots seen; 9 in stock now
Origins
6 countriesGuatemala, Honduras, Colombia
Process mix
Washed 67% · Natural 11% · Experimental 11% · Other 11%
Price position
13% below what its profiles predictMedian of 7 in-stock lots against the price model
Sourcing
44% of lots name the producer or farm4 of 9
Their channels
Instagram ↗Facebook ↗Linked from their own site
Where to find them
Cafe in New Orleans, LA3983 Tchoupitoulas Street
Merch
5 items in stock
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 9 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency59.4/1008/9 lots · weight 5%

Bonuses earned (per lot)

  • stale decay5/9

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

9 in stock · 4 archived

Filter on browse →

Honduras Probando Ideas

Strawberry Shortcake, Yuzu, and Floral on an anaerobic natural lot.

Marcala, HN · Anaerobic Natural

StrawberryYuzuFloral
51CBI
$1.92/oz

Typical $1.70 to $2.72/oz

Broad comparison

Ethiopia Rogicha

Natural lot with Lychee, Orange Blossom, and Pink Lemonade in the cup.

Guji, ET · Natural

LycheeOrange BlossomLemon+2
48CBI
$1.92/oz

Typical $1.43 to $2.28/oz

Costa Rica Los Santos

Washed lot with Milk Chocolate, Graham Cracker, and Toasted Almond in the cup.

Tarrazú, CR · Washed

Milk ChocolateCerealAlmond
45CBI
$1.58/oz

Typical $1.39 to $2.22/oz

Also available · subscriptions, sample packs, gear

Archived (4)

Kenya Ndumberi

Washed lot with Papaya, Grapefruit, and Honeycomb in the cup.

Kiambu, KE · Washed

Medium-LightPapayaGrapefruitHoney+3
53CBI
$1.83/oz
Out of stock

Ethiopia Konga

Washed lot with Jasmine, Caramel, and Pomegranate in the cup.

Yirgacheffe, ET · Washed

JasmineCaramelPomegranate
51CBI
$1.83/oz
Out of stock

Flagship cafe

Mojo Coffee Roasters / Tchoupitoulas Street

3983 Tchoupitoulas Street, New Orleans, LA

Open in maps →

Flagship cafe and roastery on Tchoupitoulas Street in New Orleans.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.