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Cherrybook.

Roaster · San Diego, CA

Mostra Coffee

www.mostracoffee.com

5 lots in stock, mostly Mexico, Ethiopia and Vietnam.

Roaster of the YearRoast Magazine · 2020
In stock
5
House Index · limited data
44
Freshness
Roast cadence not disclosed
OriginsMexicoEthiopiaVietnam

Roaster at a glance

Tracked since
April 20269 lots seen; 5 in stock now
Origins
1 countryMexico
Process mix
Other 80% · Washed 20%
Sourcing
0% of lots name the producer or farm0 of 5
Coverage
5 reviewer videos · 1 editorial mentionVideos and articles about the roaster, not by it
Their channels
InstagramYouTubeTikTokFacebookYouTube: 10 videos, 522 subscribers, last upload September 2025
Where to find them
Cafe in San Diego, CA10550 Craftsman Way Ste. 187
Merch
1 item in stock
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Redditweight 0%
  • YouTubeweight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 5 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency26.7/1003/5 lots · weight 5%

Bonuses earned (per lot)

  • roty3/5
  • stale decay3/5

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

5 in stock · 4 archived

Filter on browse →

Campfire Mocha

Roaster flags Dark Chocolate Syrup, Graham Cracker, and Honey in the cup.

Dark ChocolateCerealHoney
ROTY 2020 roaster
43CBI · sparse
$0.60/oz

Also available · subscriptions, sample packs, gear

Mocha

Not much signal yet; the detail page has what we know.

ROTY 2020 roaster
57CBI · sparse
$0.56/oz

Americano

Taste data is still sparse; open the detail page before judging this lot.

ROTY 2020 roaster
$0.40/oz

Cappuccino

Taste data is still sparse; open the detail page before judging this lot.

ROTY 2020 roaster

Pour Over

Taste data is still sparse; open the detail page before judging this lot.

ROTY 2020 roaster

Latte

Not much signal yet; the detail page has what we know.

ROTY 2020 roaster
$0.50/oz
Archived (4)

Ethiopia Midnight Guji

Mud Pie, Boysenberry, and Baked Alaska on a natural lot.

Guji, ET · Natural

Medium-DarkChocolateBlackberrySweet
ROTY 2020 roaster
52CBI · sparse
$2.11/oz
Out of stock

Vietnam Lotus

Washed lot with Date, Five Spice, and Butterscotch in the cup.

Da Lat, VN · Washed

MediumDateSpiceButterscotch
ROTY 2020 roaster
52CBI · sparse
$2.03/oz
Out of stock

Mama Bear

Cupping notes point toward Dark Chocolate Truffle, Buttermilk Pancakes, and Raspberry Mimosa.

Medium-DarkDark ChocolateRaspberry
ROTY 2020 roaster
48CBI · sparse
$2.11/oz
Out of stock

MVP Blend

Cupping notes point toward Sugarcane, Chocolate Chips, and Orange.

MediumSugarcaneMilk ChocolateOrange
ROTY 2020 roaster
48CBI · sparse
$2.03/oz
Out of stock

On YouTube

5 videos · 132k combined views

Mostra Coffee has 1 video on their channel; 4 videos come from outside reviewers (FOX 5 San Diego, Coffee Showcase, Talks at Google, and others).

Flagship cafe

4S Ranch

10550 Craftsman Way Ste. 187, San Diego, CA

Open in maps →

Mostra Coffee operates five cafes in San Diego, California.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.