Skip to content
Cherrybook.

Roaster · San Diego, CA

Mostra Coffee

www.mostracoffee.com ↗

On YouTube

Meet the roaster on camera

7 videos

About the roasterInterview

Founder of Mostra Coffee named Most Influential Filipina Woman in the World

FOX 5 San Diego · 102.8K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This interview with Mostra Coffee co-founder Jelynn Malone highlights the company's mission-driven approach to sourcing coffee from the Philippines. It discusses the brand's growth, its commitment to social impact, and its partnerships with local organizations.

Inside this video

From FOX 5 San Diego:

“Mostra has just been an entirely mission-based business. You know, we started it to help people. And we were inspired to help eradicate poverty in the Philippines and create jobs.”
“I just think that Mostra represents goodness. Like our mantra is, be the reason people see the goodness in humanity.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

1 lot in stock, mostly Mexico, Ethiopia and Vietnam.

Roaster of the YearRoast Magazine · 2020
In stock
1
House Index · limited data
46
Freshness
Roast cadence not disclosed
Save at Mostra Coffee
Loyalty program (Mostra Rewards) that rewards points for purchases, birthdays, anniversaries, and social media follows to redeem for discounts
OriginsMexicoEthiopiaVietnam

Roaster at a glance

Tracked since
April 202610 lots seen; 1 in stock now
Origins
1 countryMexico
Sourcing
0% of lots name the producer or farm0 of 1
Coverage
4 reviewer videos · 1 editorial mentionVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗TikTok ↗Facebook ↗YouTube: 10 videos, 522 subscribers, last upload September 2025
Where to find them
Cafe in San Diego, CA10550 Craftsman Way Ste. 187
Merch
1 item in stock
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 1 in-stock lot.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency40/1001/1 lots · weight 5%

Bonuses earned (per lot)

  • roty1/1
  • stale decay1/1

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

1 in stock · 5 archived

Filter on browse →

Mexico Women Power Zongolica

Washed lot with Shortbread, Guava, and Milkyway in the cup.

Veracruz, MX · Washed

MediumGuavaCandy
ROTY 2020 roaster
46CBI
$2.45/oz

Typical $1.63 to $3.10/oz

Limited comparison

Archived (5)

Vietnam Lotus

Washed lot with Date, Five Spice, and Butterscotch in the cup.

Lam Dong, VN · Washed

MediumDateSpiceButterscotch+1
ROTY 2020 roaster
51CBI
$2.50/oz
Out of stock

Mama Bear

Cupping notes point toward Dark Chocolate Truffle, Buttermilk Pancakes, and Raspberry Mimosa.

Medium-DarkDark ChocolateRaspberry
ROTY 2020 roaster
48CBI
$2.60/oz
Out of stock

MVP Blend

Cupping notes point toward Sugarcane, Chocolate Chips, and Orange.

MediumSugar CaneDark ChocolateOrange
ROTY 2020 roaster
48CBI
$2.60/oz
Out of stock

Papa Bear

Taste data is still sparse; open the detail page before judging this lot.

Dark
ROTY 2020 roaster
$2.50/oz
Out of stock

Flagship cafe

4S Ranch

10550 Craftsman Way Ste. 187, San Diego, CA

Open in maps →

Mostra Coffee operates five cafes in San Diego, California.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.