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Cherrybook.

Roaster · Brea, CA

Reborn Coffee

www.reborncoffee.com ↗

On YouTube

Meet the roaster on camera

1 video

About the roasterInterview

Reborn Coffee looking to have 20 stores open by end of 2022

Proactive Investors · 2.1K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This interview with the CEO of Reborn Coffee discusses the company's growth strategy, including plans to open more locations in Southern California and expand their B2B and online sales. The company focuses on sourcing specialty coffee from Africa, Central America, and South America.

Inside this video

From Proactive Investors:

“I choose to, you know, disclose and communicate openly with the public, and grow the brand with the public.”
“We are planning to open five additional shops by end of this year.”

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

1 lot in stock, mostly Ethiopia.

In stock
1
House Index · limited data
43
Freshness
Roasts daily · ships in ~2d
Save at Reborn Coffee
Free Shipping on Subscription OrdersFree shipping over $35
OriginsEthiopia

Roaster at a glance

Tracked since
April 20261 lots seen; 1 in stock now
Origins
1 countryEthiopia
Sourcing
100% of lots name the producer or farm1 of 1
Buyer stars
4.8 out of 54 reviews across 1 lots, from the roaster's own store
Coverage
1 reviewer video · 1 editorial mentionVideos and articles about the roaster, not by it
Where to find them
Cafe in Brea, CA3373 E Imperial Hwy
Merch
3 items in stock
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 1 in-stock lot.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency35/1001/1 lots · weight 5%

Bonuses earned (per lot)

  • stale decay1/1

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

1 in stock

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Flagship cafe

Brea

3373 E Imperial Hwy, Brea, CA

Open in maps →

Flagship of ten California cafes.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.