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Cherrybook.

Roaster · Toronto, ON

Sam James Coffee Bar

samjamescoffeebar.com ↗Prices in CAD

On YouTube

Meet the roaster on camera

9 videos

From the roasterBrew guide

COFFEE SHOP TUTORIAL: HOW TO DIAL IN BUTTER KNIFE ESPRESSO WITH SAM JAMES

Sam James Coffee Bar · 19.1K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This video features a tutorial on how to dial in the Butter Knife Espresso at Sam James Coffee Bar. It covers the technical aspects of the espresso machine, including the portafilter, grinder settings, and the importance of maintaining a consistent espresso recipe.

Inside this video

From Sam James Coffee Bar:

“I am in charge of all the shipping and packaging at the Sam James roaster and warehouse.”
“We're going to show him how to dial in an espresso shot.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

8 lots in stock, mostly Colombia, Brazil and Uganda.

In stock
8
House Index · limited data
48
Freshness
Batch roasted weekly
Save at Sam James Coffee Bar
10% off with a subscription
OriginsColombiaBrazilUgandaCosta RicaBurundiEthiopia

Roaster at a glance

Tracked since
May 202612 lots seen; 8 in stock now
Origins
5 countriesColombia, Burundi, Brazil
Process mix
Washed 50% · Natural 25% · Honey 13% · Other 13%
Price position
22% below what its profiles predictMedian of 5 in-stock lots against the price model
Sourcing
50% of lots name the producer or farm4 of 8
Coverage
8 reviewer videosVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗TikTok ↗Facebook ↗YouTube: 35 videos, 1.4K subscribers, last upload April 2026
Where to find them
4 locations, Toronto, ON297 Harbord
Merch
10 items in stock
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 8 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency61.2/1008/8 lots · weight 5%

Bonuses earned (per lot)

  • stale decay6/8

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

In the Lookbook

See more
  • Voice

    Naming espresso blends after sharp, utilitarian household tools

    The naming convention shifts between sharp, utilitarian descriptors like Butter Knife and Pocket Knife to playful pop culture nods like Buzz Lite. It avoids the usual flowery origin storytelling in favor of short, punchy identifiers. The brand voice treats coffee as a functional tool rather than a precious commodity.

    “Butter Knife and Pocket Knife”

The catalog

8 in stock · 4 archived

Filter on browse →

Burundi Kibingo

Apple Crumble, Dates, and Dried Cherry on a washed lot.

Kayanza, BI · Washed

AppleDateCherry
53CBI
US$1.37/oz

Typical US$1.06 to $1.69/oz

Broad comparison

Ethiopia Banko Gotiti

Washed lot with Peach Tea, Animal Crackers, and Caramel in the cup.

Yirgacheffe, ET · Washed

DarkPeachTea LikeCaramel+1
48CBI
US$1.18/oz

Typical US$1.03 to $1.64/oz

Broad comparison

Colombia Huila Decaf

Creme Brûlée, Buttered Toast, and Guinness Stout on a washed lot.

Huila, CO · Washed

DarkCaramelizedCerealRoasted
46CBI
US$1.18/oz

Typical US$0.97 to $1.55/oz

Broad comparison

Butter Knife Espresso

Natural lot with Peanut Butter, Berry Jam, and Toffee in the cup.

Minas Gerais, BR · Natural

DarkPeanutBerryToffee
46CBI
US$1.00/oz

Typical US$0.96 to $1.53/oz

Broad comparison

Buzz Lite

Natural lot with Grape Soda, Toasted Marshmallow, and Peanut Brittle in the cup.

Natural

DarkGrapeMarshmallowPeanut
44CBI
US$1.18/oz

Typical US$0.80 to $1.53/oz

Broad comparison

In Bloom Espresso

Roaster flags Grilled Peach, Apricot, and Dark Chocolate in the cup.

DarkPeachApricotDark Chocolate
43CBI
US$1.18/oz

Typical US$0.78 to $1.50/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Archived (4)

Ecuador: Planada

Expect Meyer Lemon, Medjool Date, and Sweet Tea from this washed lot.

Zamora-Chinchipe, EC · Washed

LemonDateTea Like+1
53CBI
US$1.61/oz
Out of stock

Flagship cafe

Sam James Coffee Bar Little Italy

297 Harbord, Toronto, ON

Open in maps →

Flagship of four Toronto cafes by Sam James Coffee Bar.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.