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Cherrybook.

Roaster · New York, NY

Think Coffee

www.thinkcoffee.com ↗

On YouTube

Meet the roaster on camera

2 videos

About the roasterBrand film

Think Coffee a Cafe in New York serving Coffee and Pastry

Big Review TV · 3.3K views on YouTube

Watch on YouTube

Cherrybook summary of the video

Think Coffee focuses on sourcing beans directly from farms in regions like South America and Eastern Africa. They prioritize ethical sourcing and aim to educate customers about the origins of their coffee.

Inside this video

From Big Review TV:

“We want all of our customers to walk out the door with appreciation of where they're getting their beans.”
“We believe that the people who grow our coffee, coffee is like our lifeblood, they should be treated well, and they should also treat their land well.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

10 lots in stock, mostly Nicaragua, Colombia and Honduras.

In stock
10
House Index · limited data
48
Freshness
Roast cadence not disclosed
Save at Think Coffee
Save 10% on every order
OriginsNicaraguaColombiaHondurasEthiopia

Roaster at a glance

Tracked since
April 202621 lots seen; 10 in stock now
Origins
4 countriesColombia, Nicaragua, Ethiopia
Process mix
Other 70% · Honey 20% · Washed 10%
Sourcing
70% of lots name the producer or farm7 of 10
Coverage
2 reviewer videos · 60 editorial mentionsVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗YouTube: 16 videos, 3.3K subscribers, last upload September 2025
Where to find them
Cafe in New York, NY248 Mercer St
Merch
21 items in stock
How Cherrybook Index is calculatedavg coverage 7% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 10 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Review70/1001/10 lots · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency48.5/10010/10 lots · weight 5%

Bonuses earned (per lot)

  • editorial cluster10/10
  • stale decay9/10

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

10 in stock · 4 archived

Filter on browse →

Geisha

Kumquat, Coconut, and Passion Fruit on a honey lot.

Nariño, CO · Honey

MediumCoconutPassion Fruit
63CBI
$2.19/oz

Typical $3.04 to $4.87/oz

Chely

Washed lot with Baked Apple, Sweet Caramel, and Milk Chocolate in the cup.

Santa Bárbara, HN · Washed

MediumAppleCaramelMilk Chocolate
55CBI
$1.90/oz

Typical $1.30 to $2.48/oz

Java

Think Honeycomb, Raspberry, and Pie Crust.

Nueva Segovia, NI

MediumHoneyRaspberry
48CBI
$1.98/oz

Typical $1.40 to $2.66/oz

Limited comparison

El Muro

Think Mandarin, Chocolate, and Brown Sugar.

Nariño, CO

MediumTangerineChocolateBrown Sugar+1
47CBI
$2.19/oz

Typical $1.48 to $2.81/oz

Limited comparison

Santa Teresa

Think Cherry, Plum, and Red Wine.

Nueva Segovia, NI

MediumCherryPlum
47CBI
$1.79/oz

Typical $1.36 to $2.59/oz

Limited comparison

Decaf.

Expect Spiced Clove, Molasses, and Honey from this honey lot.

Nariño, CO · Honey

MediumCloveMolassesHoney+1
46CBI
$1.70/oz

Typical $1.40 to $2.67/oz

Kellensoo

Roaster flags Blueberry Pie, Vanilla, and Floral in the cup.

Guji, ET

Medium-LightBlueberryVanillaFloral+1
45CBI
$1.79/oz

Typical $1.44 to $2.75/oz

Limited comparison

Devoe.

Think Dark Chocolate, Sugar Cane, and Toasted Almonds.

MediumDark ChocolateSugar CaneAlmond
42CBI
$1.61/oz

Typical $1.25 to $2.38/oz

Limited comparison

Metropolitan Blend

Cupping notes point toward Caramel, Orange Citrus, and Flan.

MediumCaramelOrangeChocolate
42CBI
$1.61/oz

Typical $1.25 to $2.38/oz

Limited comparison

Lorimer. — Dark Roast

Roaster flags Graham Cracker, Cacao, and Molasses in the cup.

DarkCocoa PowderMolasses
42CBI
$1.61/oz

Typical $1.22 to $2.33/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Santa Teresa

Roaster flags Cherry, Plum, and Red Wine in the cup.

Dipilto, NI

MediumCherryPlumWiney
47CBI
$1.19/oz

Lorimer

Cupping notes point toward Graham Cracker, Cacao, and Molasses.

DarkCocoa PowderMolasses
42CBI
$1.06/oz
Archived (4)

Parainema

Washed lot with Brown Sugar, Nutty, and Sweet in the cup.

Dipilto, NI · Washed

MediumBrown SugarNuttyOverall Sweet+1
55CBI
$1.98/oz
Out of stock

Pacamara

Papaya, Starfruit, and Caramel on a natural lot.

Dipilto, NI · Natural

MediumPapayaCaramel
53CBI
$1.98/oz
Out of stock

Emerson Narvaez

Cupping notes point toward Red Wine, Raspberry, and Black Cherry.

Nariño, CO

MediumWineyRaspberryCherry+1
52CBI
$4.96/oz
Out of stock

El Paramo

Roaster flags Tangerine, Grapefruit, and Caramel in the cup.

Nari\u00f1o, CO

MediumTangerineGrapefruitCaramel
50CBI
$1.89/oz
Out of stock

Flagship cafe

Mercer Flagship

248 Mercer St, New York, NY

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Flagship of eleven New York cafes.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.