Skip to content
Cherrybook.

Roaster · Cape Town, Western Cape

Truth Coffee Roasting

truth.coffee ↗

On YouTube

Meet the roaster on camera

3 videos

About the roasterBrand film

Truth Coffee Roasting Documentary

VISUAL ENTERPRISES · 4.3K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This documentary profiles Truth Coffee Roasting, focusing on their philosophy of sourcing high-quality beans and the importance of the barista and equipment in the brewing process. It also touches on the origin of the roaster's unique steampunk-themed cafe.

Inside this video

From VISUAL ENTERPRISES:

“You can't improve the flavor in the coffee. As a great Australian barista once said to me, she said, you can't polish a turd.”
“I think our greatest achievement is in is the next cup every day and producing that extraordinary cup of coffee is our greatest achievement.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

4 lots in stock, mostly India and Colombia.

In stock
4
House Index · limited data
45
Freshness
Roast cadence not disclosed
Save at Truth Coffee Roasting
5% off your next order
OriginsIndiaColombia

Roaster at a glance

Tracked since
July 20264 lots seen; 4 in stock now
Origins
2 countriesColombia, India
Process mix
Washed 50% · Honey 25% · Other 25%
Sourcing
25% of lots name the producer or farm1 of 4
Coverage
1 reviewer video · 1 editorial mentionVideos and articles about the roaster, not by it
Their channels
Instagram ↗Facebook ↗Linked from their own site
Where to find them
2 locations, Cape Town, Western Cape36 Buitenkant Street
How Cherrybook Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 4 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency31.2/1004/4 lots · weight 5%

Bonuses earned (per lot)

  • stale decay4/4

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

4 in stock

Filter on browse →

Single Origin India

Washed lot with Biscuit, Brown Spice, and Brown Sugar in the cup.

Mysore, IN · Washed

DarkBrown SpiceBrown SugarMalt
47CBI
$1.51/oz

Typical $1.10 to $2.09/oz

Limited comparison

Black Honey

Black Honey lot with Juicy, Candied Red Apple, and Asian Plum in the cup.

Black Honey

MediumApplePlumLime+1
45CBI
$1.51/oz

Typical $1.22 to $2.33/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Flagship cafe

Truth Coffee HQ

36 Buitenkant Street, Cape Town, Western Cape

Open in maps →

Flagship cafe and roastery in Cape Town, plus a Joburg location.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.