Cherrybook.

Roaster

Truth Coffee Roasting

Coffees in catalog
3
Also available
4
Avg Cherry's Index (limited data)
48.1
Reddit sentiment
FreshnessRoast cadence not disclosed
Pricing perks5% off your next awesome coffee order
OriginsINCO
How Cherry’s Index is calculatedavg coverage 5% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Redditweight 18%
  • YouTube90/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 3 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency35/1003/3 lots · weight 5%

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

On YouTube

3 videos · 51k combined views

Reviewers and video features present Truth Coffee Roasting as a world-renowned destination defined by its extreme commitment to craft and an unmistakable steampunk aesthetic. Outside coverage highlights the Cape Town roastery as an architectural and sensory experience featuring vintage machinery, custom industrial design, and meticulous attention to bean quality. Observers note that the founders prioritize uncompromising standards, treating coffee preparation as both a rigorous science and an immersive theatrical art form.

Steampunk industrial cafe designUncompromising focus on bean qualityTheatrical coffee preparation equipmentPassionate staff and intense craft dedicationIconic Cape Town coffee destination

Flagship cafe

Truth HQ / Truth Cafe

36 Buitenkant Street, Cape Town

Open in maps →

The catalog

3 in stock

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Also available · subscriptions, sample packs, gear

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.