Typical $1.79 to $2.87/oz

Roaster · San Francisco, CA
Wrecking Ball Coffee Roasters
On YouTube
Meet the roaster on camera
From the roasterBrew guide
Green grading coffee with Trish
Wrecking Ball Coffee Roasters · 31.5K views on YouTube
Watch on YouTubeCherrybook summary of the video
This video features a member of the Wrecking Ball Coffee Roasters team demonstrating the green grading process for a coffee sample. It provides a technical overview of how to identify and categorize various coffee defects according to SCA standards.
Inside this video
From Wrecking Ball Coffee Roasters:
“350 grams is the standard that the Specialty Coffee Association asks us to measure our sample out at.”
“If you really want to grade it, you might have to ask for more.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
The roaster
6 lots in stock, mostly Kenya, Ethiopia and Guatemala.
- In stock
- 6
- House Index · limited data
- 54
- Freshness
- Roast cadence not disclosed
Roaster at a glance
- Tracked since
- April 20266 lots seen; 6 in stock now
- Origins
- 3 countriesEthiopia, Guatemala, Kenya
- Process mix
- Washed 50% · Natural 17% · Honey 17% · Other 17%
- Price position
- In line with what its profiles predictMedian of 3 in-stock lots against the price model
- Sourcing
- 50% of lots name the producer or farm3 of 6
- Coverage
- 7 reviewer videos · 2 press mentions · 1 editorial mention · 3 Reddit threadsVideos and articles about the roaster, not by it
- Their channels
- Instagram ↗YouTube ↗Facebook ↗X ↗YouTube: 7 videos, 4K subscribers, last upload February 2021
- Where to find them
- Cafe in San Francisco, CA2271 Union Street
How Cherrybook Index is calculatedavg coverage 23% · limited data
Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit64/100weight 18%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 6 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency52.5/1006/6 lots · weight 5%
Bonuses earned (per lot)
- sprudge6/6
- stale decay5/6
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
6 in stock
Ethiopia Gera Natural Process Gr. 1
Caramel, Milk Chocolate, and Berry on a natural lot.
Limu, ET · Natural
Typical $1.87 to $2.99/oz
Guatemala Huehuetenango Los Dos Socios
Expect Chocolate, Caramel, and Orange from this washed lot.
Huehuetenango, GT · Washed
Typical $1.57 to $2.51/oz
Typical $1.35 to $2.57/oz
Typical $1.26 to $2.41/oz
Limited comparison
Decaf Pillow Fight Blend
Roaster flags Milk Chocolate, Cinnamon, and Brown Sugar in the cup.
Typical $1.37 to $2.62/oz
Limited comparison
Also available · subscriptions, sample packs, gear
Despierta
Taste data is still sparse; open the detail page before judging this lot.
Community reputation · Reddit
Mixed reviews· sentiment 64/100
Three independent Reddit contributions give Wrecking Ball Coffee Roasters a mixed but generally favorable picture. One poster called a Peru bag absolutely delicious and described a beautiful moka-pot cup. Another compared home cappuccinos made with the roaster's beans with richer shop drinks. A separate commenter said they did not love Wrecking Ball.
Threads cited (3)
- r/Coffee · 17↑ · Best espresso in San Francisco or near
I didn't love Wrecking Ball, ritual has been my favorite, but lately, BB has really been impressing me, sadly they're not near enough to me to go all the time. I'll have to look up Redwhale, never heard of it.
- r/Coffee · 9↑ · Using a Moka Pot twice
Hello! Yesterday I visited Wrecking Ball Coffee Roasters in SF (union street) and got an absolutely delicious bag of Peru. I already made one beautiful cup with my go-to moka pot - has anyone made a second cup with a moka pot before? Without replacing the already used grounds, that is. Is this absolute heresy? Will the
- r/espresso · 5↑ · Breville Bambino - Cappuccinos just don't taste as rich as the shop
...etween 6.5 and 8 oz) just don't taste as rich as those from some of the best coffee shops here in San Francisco. We've gone so far as to get beans from the local shop (Wrecking Ball), ground by them on the setting they use, and made one immediately after. It's just not quite there. The simplest way to describe the d
Press · Sprudge
- Trish Rothgeb: The Sprudge Twenty Interview2024-11-14·sprudge
We interview 2024 Sprudge Twenty inductee Trish Rothgeb of Wrecking Ball Coffee.
- TikTok Star Morgan Drinks Coffee Launches Collab With Wrecking Ball Coffee Roasters2020-12-04·sprudge
Barista competitor and Tiktok star Morgan Eckroth’s new brand Morgan Drinks Coffee.
Flagship cafe
Union Street
2271 Union Street, San Francisco, CA
Open in maps →Full-service coffee cafe in the Cow Hollow neighborhood of San Francisco.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.





