The La Rosita Collection
Three coffees from Rosa Morillo's Finca La Rosita in Ecuador
Cherrybook Index
No Index yet
0 of 7 signals on file. Cherrybook Index needs at least one scoring signal, so a number never stands in for evidence. Methodology
Price position
US$4.68/ozGBP 75.00 for 1.3 lb
this lot $4.68$4.84$9.24
Typical band for this profile $4.84 to $9.24 (process unlisted single-origin lots (variety unlisted, large bags); across markets; roast unlisted in stock). Where it sits
Catalog summary
A lot from Pichincha, Ecuador, not yet indexed (0 of 7 signals on file) and priced below the typical band for its listed profile.
Based on the listing and catalog evidence
Price and availability set by the roaster.
Cherrybook last checked this listing today.

- Origin
- Pichincha, EC
- Producer
- Rosa Morillo
- Farm / Co-op
- La Rosita
- Process
- —
- Altitude
- 1450 m
- Varietals
- —
- Harvest
- —
- Weight
- 1.3 lb
- Bag price
- GBP 75.00
- Price / oz
- US$4.68/oz
- Brew
- filter, espresso, immersion
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
Price contextmodeled
A modeled range and current prices for comparable listings.
$4.68/oz
typically $4.84 to $9.24
Where it sits
27 process unlisted single-origin lots (variety unlisted, large bags); across markets; roast unlisted in stock
typical band this lot
Limited listing details: 78th percentile of 27 process unlisted single-origin lots (variety unlisted, large bags); across markets; roast unlisted in stock right now.
Some variety, process or origin details are missing. This comparison does not qualify the coffee for a value recommendation.
What moves this price
cheaper×1.00pricier
- Ecuador origin×1.83
- Roaster brand and sourcing×1.72
- Variety not listed×0.96
At 600 g, this bag runs about 9% less per ounce than a typical 287 g bag; that is pack size, not the coffee.
How this estimate works
A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.
Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.
Not listed by the roaster: process, variety, roast level
Comps & alternatives
Tasting flight
Compare this with three more lots selected from the catalog.
Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
About Assembly Coffee
On YouTube
Meet the roaster on camera
About the roasterBrew guide
Advanced Coffee Making Lecture at Assembly Coffee London
Barista Hustle · 420.1K views on YouTube
Watch on YouTubeThis video covers Assembly Coffee; it is general roaster coverage.
Cherrybook summary of the video
This video is a recording of a lecture given by a member of the Assembly Coffee team about the science of coffee extraction. It covers technical concepts like TDS, extraction yield, and the role of grind size in the brewing process.
Inside this video
From Barista Hustle:
“I hope that you'll walk away from tonight understanding how extraction works and what our biggest struggles are to extract coffee really, really well.”
“I encourage and prefer questions during the talk.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy