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Cherrybook.
Counter Culture Coffee

Guchienda

Light

Cherrybook Index

54sparse

Evidence-of-quality score, not a cup score. Sparse signal: 2 of 7 signals on file. Methodology

Price position

$2.50/oz$30.00 for 340g

Typical band for this profile $1.64 to $3.14 (process unlisted single-origin lots (variety unlisted, retail bags); USD listings; light roast in stock). Where it sits

Catalog summary

A lot from Embu, Kenya, not yet indexed (2 of 7 signals on file) and priced inside the typical band for its listed profile.

Based on the listing and catalog evidence

Price and availability set by the roaster.

Roasts to order · ships in ~2d

Your bag is roasted after you order; expect a short delay before it ships, but it arrives as fresh as the roaster can make it.

“All coffee orders are freshly roasted-to-order, meaning we roast and ship out on the same day.” source ↗

Save at Counter Culture CoffeeSave $2 on every order of 12 ozFree shipping over $30Build Your Bundle & save up to 25%

Cherrybook last checked this listing today.

Roaster’s notes

blackberry · nectarine · cherry

  • Fruit
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

Guchienda by Counter Culture Coffee
Origin
Embu, KE
Farm / Co-op
Guchienda
Process
—
Altitude
—
Varietals
—
Harvest
—
Weight
340g
Bag price
$30.00
Price / oz
$2.50/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$2.50/oz

typically $1.64 to $3.14

Where it sits

62 process unlisted single-origin lots (variety unlisted, retail bags); USD listings; light roast in stock

typical band this lot

Limited listing details: 90th percentile of 62 process unlisted single-origin lots (variety unlisted, retail bags); USD listings; light roast in stock right now.

Some variety, process or origin details are missing. This comparison does not qualify the coffee for a value recommendation.

What moves this price

cheaper×1.00pricier
  • Kenya origin×1.07
  • Light roast×1.06
  • Variety not listed×0.96
  • Altitude not listed×0.97

At 340 g, this bag runs about 2% less per ounce than a typical 288 g bag; that is pack size, not the coffee.

How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.

Not listed by the roaster: process, variety, altitude

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

54

Sparse signal

Confidence2 of 7 signals on file

Score is heavily shrunk toward 50; treat as a placeholder until more sources arrive.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 23% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 43% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 64.1 shrunk to 58.1 + bonuses = 54.

Missing: SCA grade, Coffee Review, YouTube reviews, On-shop ratings, Cherrybook ratings

  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    68/ 78% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    50/ 22% weight

Bonuses applied

  • Editorial coverage cluster
    This roaster has 3+ recent editorial mentions across trade press
    +1
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-5

Sensory profileestimated

Acidity
4
Body
3
Sweetness
4
Balance
4
Clean
4

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About Counter Culture Coffee

Community reputation · Reddit

Mixed reviews· sentiment 68/100

Two independent Reddit threads give Counter Culture a mixed picture. One discussion treated its commercial roast quality as worth the price but also reported poor or boring bags; another used its roasting and profiling as a high-end benchmark.

commercial roast benchmarkbatch variabilityhome-roasting comparison
Threads cited (2)
  • r/roasting · 7↑ · Considering getting into roasting, want some advice

    ...coffee habit. I've been looking at the Behmor 1600 Plus. Basically, I want to know if I will be able to get roasts as good as what I currently buy from places like Verve, Counter Culture, and Intelligentsia. If I will never get roasts as good as these, then I'd prefer to just continue buying pre-roasted beans. The q

  • r/roasting · 4↑ · Best Site for the Highest Quality Green Coffee

    ...n fact, for being a first time roaster, everything has been really good! I am coming from drinking higher tier roasted coffee such as Onyx Coffee Labs, and Counter Culture, both who use high end roasters, profile for days, and get the perfect roast out of everything they sell. Compare that to me, using an SR540, wit

On YouTube

Meet the roaster on camera

15 videos

About the roasterShop tour

Inside the Roastery at Counter Culture Coffee (behind the scenes tour)

Roaster Kat · 11.9K views on YouTube

Watch on YouTube

This video covers Counter Culture Coffee; it is general roaster coverage.

Cherrybook summary of the video

This video provides a tour of Counter Culture Coffee's Durham headquarters, showcasing their roasting facility and operations. It highlights their green coffee handling, the use of super sacks for storage, and the automated systems they use for roasting and packaging.

Inside this video

From Roaster Kat:

“Welcome to Counter Culture. This is our Durham headquarters.”
“Every year it looks different, it works different. So let's go take a look at the current state of Counter Culture Coffee in Durham, North Carolina.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

Counter Culture Coffee

$2.50/oz· $30.00 a bag

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