Ethiopia Alo HSF3 72
Light
Cherrybook Index
58sparse
Evidence-of-quality score, not a cup score. Sparse signal: 2 of 7 signals on file. Methodology
Price position
US$4.32/ozCAD 49.00 for 227g
this lot $4.32$1.68$3.21
Typical band for this profile $1.68 to $3.21. Where it sits
Catalog summary
A lot from Sidamo, Ethiopia, not yet indexed (2 of 7 signals on file) and priced above the typical band for its listed profile.
Based on the listing and catalog evidence
Price and availability set by the roaster.
Save at De Mello CoffeeFree shipping over $45
Cherrybook last checked this listing today.
Roaster’s notes
grape jelly · blood orange · purple flower
- Fruit
- Citrus
- Floral
Open the flavor wheel
Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.
- Origin
- Sidamo, ET
- Producer
- Alo
- Farm / Co-op
- —
- Process
- —
- Altitude
- 2320–2460 m
- Varietals
- —
- Harvest
- —
- Weight
- 227g
- Bag price
- CAD 49.00
- Price / oz
- US$4.32/oz
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
Price contextmodeled
A modeled range and current prices for comparable listings.
$4.32/oz
typically $1.68 to $3.21
Where it sits
typical band this lot
What moves this price
cheaper×1.00pricier
- Roaster brand and sourcing×1.23
- High altitude (2390 m)×1.08
- Light roast×1.06
- Variety not listed×0.96
At 227 g, this bag runs about 3% more per ounce than a typical 288 g bag; that is pack size, not the coffee.
How this estimate works
A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.
Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.
Not listed by the roaster: process, variety
Cherrybook Index (CBI)
Evidence-of-quality score, not a cup score. Methodology
58
Sparse signal
Confidence2 of 7 signals on file
Score is heavily shrunk toward 50; treat as a placeholder until more sources arrive.
How confidence affects the score
Coverage measures signal availability, not cup quality. This coffee has 23% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 43% so one thin signal cannot carry the score on its own.
The math on file: renormalized base 64.1 shrunk to 58.1 + bonuses = 58.
Missing: SCA grade, Coffee Review, YouTube reviews, On-shop ratings, Cherrybook ratings
- 68/ 78% weightReddit sentimentSentiment across specialty-coffee discussion
- 50/ 22% weightRoaster transparencyProducer / farm / lot disclosure depth
Bonuses applied
- +-0Stale-stock demotionThis lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
Sensory profileestimated
- Acidity
- 4
- Body
- 3
- Sweetness
- 4
- Balance
- 4
- Clean
- 4
Comps & alternatives
Tasting flight
Compare this with three more lots selected from the catalog.
Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
About De Mello Coffee
Community reputation · Reddit
Mixed reviews· sentiment 68/100
Four independent Reddit threads give De Mello Coffee a favorable but mixed picture. Toronto drinkers called it a favorite and praised Dancing Goats, while other experienced buyers described a recurring juicy or sour profile and preferred another roaster's brighter, cleaner style.
Toronto favoriteDancing Goatsjuicy omniroast profile
Threads cited (4)
- r/espresso · 40↑ · 2 months and I finally think I am getting the hang of things.
You have good taste, De Mello is my fave roaster in the city :)
- r/Coffee · 10↑ · Who's the best Roaster in Toronto?
Hi guys, I used to buy coffee from De Mello a lot, **Dancing Goats** was my choice and I loved it. However, I moved from Yonge-Eg to the East End and now is a bit of a drive. On top of that, now that many of us are working from home, I am drinking way more coffee at home than before. A bag of Dancing Goats is ~$12 and.
- r/Coffee · 8↑ · Help me understand sour light roasts
...oincidence for just the sour profile coffees to be the ones that are "under-exactracted". The reason I don't think it's a roasting issue is that I have had several bags of coffee from De Mello among their "sour" coffee profiles, and these are precisely the ones that came out "sour". So again, the same comment as abo
- r/Coffee · 3↑ · [Question] Out of these three Canadian roasters—49th Parallel, De Mello, Hatch—which do yo
I’ve tried both De Mello and Hatch and strongly prefer Hatch. First, their roast style is close to what I enjoy more - bright, floral, clean, sweet, etc. To me, I find De Mello’s style to be more of a ‘omniroast’ (beans work for both filter and espresso). Hatch also has more exciting options and limited releases, where
On YouTube
Meet the roaster on camera
About the roasterInterview
De Mello Coffee | Interview with Felix Cha
Lifestyle Lab · 4.7K views on YouTube
Watch on YouTubeThis video covers De Mello Coffee; it is general roaster coverage.
Cherrybook summary of the video
This video features an interview with Felix Cha, co-founder of De Mello Coffee in Toronto. The discussion covers his journey from working in a coffee shop in Melbourne to opening his own business, his philosophy on sourcing and transparency, and the importance of sweetness and balance in their coffee.
Inside this video
From Lifestyle Lab:
“I started working as a cashier. I didn't want to lose my job at the time, so I was asking some, you know, like stupid questions like what is espresso, how to do latte art.”
“We have, you know, you know, cuppings, you know, bowls and spoons. We have a grinder. You know, and we also have a Nespresso machine, a brew machine that we can actually taste.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy