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Cherrybook.

Roaster · Toronto, ON

De Mello Coffee

hellodemello.com ↗Prices in CAD

On YouTube

Meet the roaster on camera

7 videos

About the roasterInterview

De Mello Coffee | Interview with Felix Cha

Lifestyle Lab · 4.7K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This video features an interview with Felix Cha, co-founder of De Mello Coffee in Toronto. The discussion covers his journey from working in a coffee shop in Melbourne to opening his own business, his philosophy on sourcing and transparency, and the importance of sweetness and balance in their coffee.

Inside this video

From Lifestyle Lab:

“I started working as a cashier. I didn't want to lose my job at the time, so I was asking some, you know, like stupid questions like what is espresso, how to do latte art.”
“We have, you know, you know, cuppings, you know, bowls and spoons. We have a grinder. You know, and we also have a Nespresso machine, a brew machine that we can actually taste.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

17 lots in stock, mostly Ethiopia, Brazil and Costa Rica.

In stock
17
House Index · limited data
57
Freshness
Roast cadence not disclosed
Save at De Mello Coffee
Free shipping over $45
OriginsEthiopiaBrazilCosta RicaColombiaRwandaPeru

Roaster at a glance

Tracked since
July 202623 lots seen; 17 in stock now
Origins
6 countriesEthiopia, Brazil, Costa Rica
Process mix
Other 65% · Natural 24% · Washed 12%
Price position
27% above what its profiles predictMedian of 4 in-stock lots against the price model
Sourcing
71% of lots name the producer or farm12 of 17
Coverage
7 reviewer videos · 4 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗YouTube: 27 videos, 208 subscribers, last upload February 2026
Where to find them
6 locations, Toronto, ON2489 Yonge Street
Merch
4 items in stock
How Cherrybook Index is calculatedavg coverage 23% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit68/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 17 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency51.5/10017/17 lots · weight 5%

Bonuses earned (per lot)

  • stale decay14/17

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

17 in stock · 6 archived

Filter on browse →

Rwanda Cyiya

Expect Lime Candy, Green Apple, and White Flower from this washed lot.

Nyamasheke, RW · Washed

LightLimeApplePeach+2
61CBI
US$2.12/oz

Typical US$1.65 to $2.63/oz

Broad comparison

Indonesia Mt. Ijen

Expect Strawberry, Dark Cherry, and Raisin from this natural lot.

Java, ID · Natural

LightStrawberryCherryRaisin
61CBI
US$2.38/oz

Typical US$1.82 to $2.91/oz

Ethiopia Abdo

Elderflower Cider, Yellow Plum, and Pink Muscat on a natural lot.

Limu, ET · Natural

Medium-LightElderflowerPlumGrape
60CBI
US$2.29/oz

Typical US$1.81 to $2.89/oz

Broad comparison

Costa Rica Doña Aracelly

Apple Cider, Cranberry Juice, and Date on a natural lot.

Tarrazú, CR · Natural

MediumAppleCranberryDate
57CBI
US$2.29/oz

Typical US$1.72 to $2.75/oz

Broad comparison

Ethiopia Gotiti

Washed lot with Pink Rose, White Peach, and Blood Orange in the cup.

Yirgacheffe, ET · Washed

MediumRosePeach
57CBI
US$2.20/oz

Typical US$1.50 to $2.40/oz

Broad comparison

Swiss Water (Ethiopia Decaf)

Chestnut Spread, Honey, and Molasses on a swiss water natural lot.

Guji, ET · Swiss Water Natural

MediumHoneyMolasses
57CBI
US$2.03/oz

Typical US$1.50 to $2.86/oz

Limited comparison

Lollipop

Cupping notes point toward Lime Cola, Fig Jam, and Papaya.

Nyamasheke, RW

Medium-LightLimeFigPapaya+1
57CBI
—

Peru Roxy Cordova

Cupping notes point toward Apricot, Passion Fruit, and Elderflower.

Cajamarca, PE

Medium-LightApricotPassion FruitElderflower
56CBI
US$2.29/oz

Typical US$1.58 to $3.01/oz

Limited comparison

Dancing Goats

Think Milk Chocolate, Vanilla, and Dark Cherry.

Minas Gerais, BR

LightMilk ChocolateVanillaCherry
55CBI
US$1.41/oz

Typical US$1.45 to $2.77/oz

Mt. Water (Dancing Goats Decaf)

Chocolate Toffee, Vanilla Custard, and Pumpkin Taffy on a natural lot.

Minas Gerais, BR · Natural

MediumMilk ChocolateToffeeVanilla+1
55CBI
US$1.85/oz

Typical US$1.25 to $2.38/oz

Limited comparison

Gentleman

Think Rich, Smooth, and Dark Chocolate.

Poços de Caldas, BR

MediumDark ChocolateOverall Sweet
55CBI
US$1.41/oz

Typical US$1.35 to $2.57/oz

Limited comparison

Deadman Walking

Think Full Body, Smooth, and Dark Chocolate.

Sul de Minas, BR

DarkDark ChocolateOverall Sweet
55CBI
US$1.41/oz

Typical US$1.32 to $2.52/oz

Limited comparison

Butterfly Kiss

Roaster flags Blueberry, Jasmine, and Lychee in the cup.

Sidamo, ET

Medium-LightBlueberryJasmineLychee+1
54CBI
US$2.03/oz

Typical US$1.44 to $2.75/oz

Limited comparison

Café Magique

Think Guava Candy, Genmaicha, and White Grape.

LightGuavaGreen TeaGrape+3
53CBI
US$2.03/oz

Typical US$1.42 to $2.70/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Peru Roxy Cordova

Expect Apricot, Passion Fruit, and Elderflower from this washed lot.

San Ignacio, PE · Washed

ApricotPassion FruitElderflower
58CBI
US$1.15/oz
Archived (6)

Colombia Rayo

Washed lot with Blood Orange, Grapefruit, and Toffee Chocolate in the cup.

Cauca, CO · Washed

Medium-LightOrangeGrapefruitToffee+1
62CBI
US$2.34/oz
Out of stock

Zumachi Decaf

Sugar Cane Decaf lot with Brown Sugar, Raspberry Jam, and Orange in the cup.

Huila, CO · Sugar Cane Decaf

Medium-LightBrown SugarRaspberryOrange
59CBI
US$1.85/oz
Out of stock

Decaf Trio

Taste data is still sparse; open the detail page before judging this lot.

58CBI
US$1.82/oz
Out of stock

Community reputation · Reddit

Mixed reviews· sentiment 68/100

Four independent Reddit threads give De Mello Coffee a favorable but mixed picture. Toronto drinkers called it a favorite and praised Dancing Goats, while other experienced buyers described a recurring juicy or sour profile and preferred another roaster's brighter, cleaner style.

Toronto favoriteDancing Goatsjuicy omniroast profile
Threads cited (4)

Flagship cafe

De Mello Castlefield

2489 Yonge Street, Toronto, ON

Open in maps →

De Mello Coffee operates multiple cafe locations in Toronto and Seoul.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.