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Cherrybook.
George Howell Coffee

Mexico Tenejapa — Medium

WashedMedium

Cherrybook Index

68Noted

Evidence-of-quality score, not a cup score. Sparse signal: 2 of 7 signals on file. Methodology

Price position

$2.67/oz$32.00 for 340g

Typical band for this profile $1.77 to $2.82 (Mexico washed single-origin lots (other named varieties, retail bags); USD listings in stock). Where it sits

Catalog summary

A washed lot from Chiapas, Mexico, indexed 68 on sparse evidence and priced inside the typical band for its listed profile.

Based on the listing and catalog evidence

Price and availability set by the roaster.

Cherrybook last checked this listing today.

Roaster’s notes

dark chocolate · light caramel · white honey

  • Cocoa and nut
  • Sugar and spice
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

Mexico Tenejapa — Medium by George Howell Coffee
Farm / Co-op
Tenejapa
Process
Washed
Altitude
1399 m
Varietals
Typica,Caturra
Harvest
2025
Weight
340g
Bag price
$32.00
Price / oz
$2.67/oz
Brew
immersion, espresso, filter

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$2.67/oz

typically $1.77 to $2.82

Where it sits

38 Mexico washed single-origin lots (other named varieties, retail bags); USD listings in stock

typical band this lot

Broad comparison: 92nd percentile of 38 Mexico washed single-origin lots (other named varieties, retail bags); USD listings in stock right now.

This group broadens origin, roast or selling market to find enough lots. It does not qualify this coffee for a value recommendation.

What moves this price

cheaper×1.00pricier
  • Roaster brand and sourcing×1.18
  • Washed process×0.95
  • Other listed varieties×0.97

At 340 g, this bag runs about 2% less per ounce than a typical 287 g bag; that is pack size, not the coffee.

How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

68

Noted

Sparse signal

Confidence2 of 7 signals on file

Score is heavily shrunk toward 50; treat as a placeholder until more sources arrive.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 23% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 43% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 84.7 shrunk to 70.0 + bonuses = 68.

Missing: SCA grade, Coffee Review, YouTube reviews, On-shop ratings, Cherrybook ratings

  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    86/ 78% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    80/ 22% weight

Bonuses applied

  • Sprudge press coverage
    This roaster has been featured by Sprudge
    +2
  • Editorial coverage cluster
    This roaster has 3+ recent editorial mentions across trade press
    +1
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-5

Sensory profileestimated

Acidity
3
Body
3
Sweetness
4
Balance
4
Clean
4

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About George Howell Coffee

Community reputation · Reddit

Cult favorite· sentiment 86/100

Two independent Reddit comments give George Howell Coffee strongly favorable but limited evidence. One home roaster said matching George Howell's roast quality was extremely difficult. Another said a frozen Borboya retained the coffee's integrity.

roast qualityfrozen Borboya
Threads cited (2)
  • r/roasting · 11↑ · Freezing GREEN !?!

    I've had frozen coffee from friends who roast/home roast as well as George Howell's Borboya. It's definitely possible to keep the integrity of the coffee intact. Vac pack + a freezer that sits at 0F or below that doesn't get opened often is the best way to go.

  • r/roasting · 8↑ · Procuring high-quality green beans

    ...it's not very hard to home roast and get "good coffee". However, my experience is that it is extremely hard to match what you can buy from Verve, George Howell, etc, and that you should not get into roasting with that goal in mind. Equipment vs. Technique, I'll say both. Obviously, if I had the same equipment as Ver

Press · Sprudge

On YouTube

Meet the roaster on camera

10 videos

About the roasterInterview

What's Brewing? Ep #2: George Howell talks about Coffee - Roasting and Brewing

trueimagesphoto · 8K views on YouTube

Watch on YouTube

This video covers George Howell Coffee; it is general roaster coverage.

Cherrybook summary of the video

George Howell, founder of George Howell Coffee, sits down at Rise Studio Cafe to discuss the craft and science of coffee roasting and brewing. He covers roast profiles from light to dark, the impact of cracking and moisture loss, and breaks down the nuances of various brew methods from Chemex to espresso and siphon.

Inside this video

From trueimagesphoto:

“Roasting is an incredibly... we're like farmers and processors in some, we're all just learning because specialty coffee is literally still in a learning stage.”
“The ideal coffee house, way out there in the future, is like a wine store.”
“We're in the coffee business. We are not in the roaster business. We are not in the machine business.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

George Howell Coffee

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