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Cherrybook.

Roaster · Acton, MA

George Howell Coffee

georgehowellcoffee.com ↗

On YouTube

Meet the roaster on camera

11 videos

About the roasterShop tour

Inside the Roastery at George Howell (Behind the Scenes Roastery Tour)

Roaster Kat · 5.7K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This video provides a tour of the George Howell Coffee roastery, showcasing their quality control lab, green coffee storage, and roasting equipment, including their Loring S70 roaster. It also highlights their commitment to air quality in the facility, featuring a unique living moss wall for natural CO2 filtration.

Inside this video

From Roaster Kat:

“This is our quality control lab. We have our two QA Q graders here.”
“We have our newest roaster, our Loring S70. We do our full bag batch sizes on that roaster.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

23 lots in stock, mostly Colombia, Guatemala and Ethiopia.

In stock
23
House Index · limited data
70
Freshness
Roast cadence not disclosed
OriginsColombiaGuatemalaEthiopiaYemenKenyaCosta Rica

Roaster at a glance

Tracked since
April 202657 lots seen; 23 in stock now
Origins
9 countriesColombia, Costa Rica, Guatemala
Process mix
Washed 96% · Other 4%
Price position
12% above what its profiles predictMedian of 21 in-stock lots against the price model
Sourcing
91% of lots name the producer or farm21 of 23
Coverage
8 reviewer videos · 2 press mentions · 3 editorial mentions · 2 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗Facebook ↗X ↗YouTube: 20 videos, 523 subscribers
Where to find them
Cafe in Acton, MAGeorge Howell Coffee operates multiple cafe locations including Boston Public Market and Newbury St.
Merch
41 items in stock
How Cherrybook Index is calculatedavg coverage 26% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit86/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 23 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Review72.5/1004/23 lots · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency77.2/10023/23 lots · weight 5%

Bonuses earned (per lot)

  • sprudge23/23
  • editorial cluster23/23
  • stale decay23/23

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

23 in stock · 33 archived

Filter on browse →

Kenya Mamuto AB

Expect Blackberry, Blackcurrant, and Plum from this washed lot.

Kirinyaga, KE · Washed

LightBlackberryBlack CurrantPlum
Well-reviewed roaster
83CBI
$4.25/oz

Typical $2.23 to $3.57/oz

Mamuto AA

Expect Violet, Cherry, and Plum from this washed lot.

Kirinyaga, KE · Washed

LightVioletCherryPlum+1
Well-reviewed roaster
82CBI
$5.62/oz

Typical $2.23 to $3.57/oz

Costa Rica / La Minita

Milk Chocolate, Orange, and Maple Syrup on a washed lot.

Tarrazú, CR · Washed

LightMilk ChocolateOrangeMaple Syrup
Well-reviewed roaster
76CBI
$2.17/oz

Typical $2.01 to $3.23/oz

Broad comparison

El Salvador Montecarlos

Walnut, Orange, and Milk Chocolate on a washed lot.

Apaneca-Ilamatepec, SV · Washed

LightWalnutOrangeMilk Chocolate
Well-reviewed roaster
71CBI
$2.08/oz

Typical $1.94 to $3.10/oz

Broad comparison

Rwanda Kanzu Medium

Expect Orange, Plum, and Dark Chocolate from this washed lot.

Nyamasheke, RW · Washed

MediumOrangePlumDark Chocolate
Well-reviewed roaster
69CBI
$2.42/oz

Typical $1.92 to $3.08/oz

Broad comparison

Ecuador Las Afiladeras

Expect Hibiscus, Raspberry, and Pomegranate from this washed lot.

Calvas Canton, EC · Washed

LightHibiscusRaspberryPomegranate
Well-reviewed roaster
69CBI
$6.12/oz

Typical $3.86 to $6.19/oz

Broad comparison

Rwanda Kanzu

Orange, Black Tea, and Plum on a washed lot.

Nyamasheke, RW · Washed

LightOrangeBlack TeaPlum
Well-reviewed roaster
69CBI
$2.42/oz

Typical $2.08 to $3.33/oz

Broad comparison

Guatemala San Martin

Washed lot with Tangerine, Molasses, and Milk Chocolate in the cup.

Chimaltenango, GT · Washed

LightTangerineMolassesMilk Chocolate
Well-reviewed roaster
68CBI
$1.83/oz

Typical $2.04 to $3.26/oz

Mexico Tenejapa — Medium

Expect Dark Chocolate, Light Caramel, and White Honey from this washed lot.

Chiapas, MX · Washed

MediumDark ChocolateCaramelHoney
Well-reviewed roaster
68CBI
$2.67/oz

Typical $1.80 to $2.88/oz

Broad comparison

Finca Concepcion

Expect Earl Grey, Nectarine, and Light Honey from this washed lot.

Jalapa, GT · Washed

LightPeachHoney
Well-reviewed roaster
68CBI
$4.50/oz

Typical $3.81 to $6.10/oz

Broad comparison

Worka Chelbessa

Jasmine, Honey, and Cherry Blossom on a washed lot.

Yirgacheffe, ET · Washed

LightJasmineHoneyPeach
Well-reviewed roaster
68CBI
$2.50/oz

Typical $2.05 to $3.29/oz

Worka Chelbessa Medium

Washed lot with Caramel, Stewed Peach, and Cherry Blossom in the cup.

Yirgacheffe, ET · Washed

MediumCaramelPeach
Well-reviewed roaster
68CBI
$2.50/oz

Typical $1.90 to $3.04/oz

Broad comparison

Yulnimox

Plum, Peach, and Rose on a washed lot.

Huehuetenango, GT · Washed

LightRosePeachPlum
Well-reviewed roaster
68CBI
$2.42/oz

Typical $2.04 to $3.26/oz

Colombia Cadefihuila Decaf

Washed lot with Dark Chocolate, Almond, and Caramel in the cup.

Huila, CO · Washed

MediumDark ChocolateAlmondCaramel
Well-reviewed roaster
67CBI
$1.83/oz

Typical $1.85 to $2.96/oz

Broad comparison

Costa Rica Dota Medium

Expect Orange, Dark Cherry, and Semi Sweet Chocolate from this washed lot.

Tarrazú, CR · Washed

MediumOrangeCherry
Well-reviewed roaster
67CBI
$1.75/oz

Typical $1.91 to $3.07/oz

Broad comparison

Alchemy — Espresso

Nougat, Raspberry Jam, and Dark Caramel on a washed natural lot.

Washed Natural

Medium-DarkNougatRaspberryCaramel+1
Well-reviewed roaster
65CBI
$1.67/oz

Typical $1.49 to $2.83/oz

Costa Rica Dota

Expect Orange, Cherry, and Milk Chocolate from this washed lot.

Tarrazú, CR · Washed

LightOrangeCherryMilk Chocolate+1
Well-reviewed roaster
65CBI
$1.75/oz

Typical $1.89 to $3.61/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Archived (33)

Daterra Calabria

Natural lot with Cherry, Walnut, and Dark Chocolate in the cup.

Cerrado, BR · Natural

DarkCherryWalnutDark Chocolate
Well-reviewed roaster
79CBI
$1.92/oz
Out of stock

Llaqta Pata

Washed lot with Orange Blossom, Nectarine, and Lychee in the cup.

Cusco, PE · Washed

LightOrange BlossomPeachLychee
Well-reviewed roaster
74CBI
$16.31/oz
Out of stock

Hejrat Al Ain

Mango, Vanilla, and Cherry Blossom on a natural lot.

Hayma Dakhiliya, YE · Natural

LightVanillaMango
Well-reviewed roaster
74CBI
$20.07/oz
Out of stock

Ethiopia Hamasho Borena

Expect Candied Lemon, Nectarine, and Jasmine from this anaerobic washed lot.

Sidama, ET · Anaerobic Washed

LightLemonPeachJasmine
Well-reviewed roaster
73CBI
$5.00/oz
Out of stock

Daterra Sundrop

Clove, Butterscotch, and Blueberry on a natural lot.

Cerrado, BR · Natural

LightBlueberryButterscotchClove+1
Well-reviewed roaster
73CBI
$2.17/oz
Out of stock

Gaharo Hill Medium

Expect Black Currant, Dates, and Dark Chocolate from this washed lot.

Kayanza, BI · Washed

MediumBlack CurrantDateDark Chocolate
Well-reviewed roaster
72CBI
$2.67/oz
Out of stock

Mexico Tenejapa

Washed lot with Earl Grey, Orange Sorbet, and Honey in the cup.

Chiapas, MX · Washed

LightBlack TeaHoney
Well-reviewed roaster
72CBI
$4.62/oz
Out of stock

Al-Manshiya, Yemen

Honey, Cranberry, and Peach Blossom on a carbonic maceration lot.

Dhamar, YE · Carbonic Maceration

LightHoneyCranberryFloral+1
Well-reviewed roaster
72CBI
$26.34/oz
Out of stock

Gaharo Hill, Burundi

Washed lot with Black Currant, Brown Sugar, and Dates in the cup.

Kayanza, BI · Washed

LightBlack CurrantBrown SugarDate
Well-reviewed roaster
72CBI
$2.67/oz
Out of stock

Las Palomas, Guatemala

Expect Milk Chocolate, Limeade, and Tangerine from this washed lot.

Huehuetenango, GT · Washed

LightMilk ChocolateLimeOrange
Well-reviewed roaster
70CBI
$2.42/oz
Out of stock

Las Palomas

Expect Papaya, Orange, and Dark Chocolate from this washed lot.

Huehuetenango, GT · Washed

MediumPapayaOrangeDark Chocolate
Well-reviewed roaster
70CBI
$2.42/oz
Out of stock

Community reputation · Reddit

Cult favorite· sentiment 86/100

Two independent Reddit comments give George Howell Coffee strongly favorable but limited evidence. One home roaster said matching George Howell's roast quality was extremely difficult. Another said a frozen Borboya retained the coffee's integrity.

roast qualityfrozen Borboya
Threads cited (2)
  • r/roasting · 11↑ · Freezing GREEN !?!

    I've had frozen coffee from friends who roast/home roast as well as George Howell's Borboya. It's definitely possible to keep the integrity of the coffee intact. Vac pack + a freezer that sits at 0F or below that doesn't get opened often is the best way to go.

  • r/roasting · 8↑ · Procuring high-quality green beans

    ...it's not very hard to home roast and get "good coffee". However, my experience is that it is extremely hard to match what you can buy from Verve, George Howell, etc, and that you should not get into roasting with that goal in mind. Equipment vs. Technique, I'll say both. Obviously, if I had the same equipment as Ver

Press · Sprudge

Flagship cafe

Retail location

Acton, MA

Open in maps →

George Howell Coffee operates multiple cafe locations including Boston Public Market and Newbury St.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.