Big City
French Roast
NaturalDark★ 4.9 (27)72Cherry's Index
Cup profile
burnt sugar · baking chocolate · roasted almond
- Cocoa and nut
- Sugar and spice
- Origin
- Minas Gerais, BR
- Producer
- The Veloso Family
- Farm / Co-op
- —
- Process
- Natural
- Altitude
- —
- Varietals
- —
- Harvest
- —
- Weight
- 425g
- Bag price
- $11.00
- Price / oz
- $0.73/oz
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
Price and availability set by the roaster.
Roasts to order · ships in ~3d
Your bag is roasted after you order; expect a short delay before it ships, but it arrives as fresh as the roaster can make it.
“All coffee is roasted to order to ensure freshness.” source ↗
Cherrybook last checked this listing yesterday.
Cherry's Index
Evidence-of-quality score, not a cup score. Methodology
72
Noted
Preliminary
Confidence35% coverage / 3 of 7 signals
Score is partially shrunk toward a neutral 50 — read directionally until more source families land.
How confidence affects the score
Coverage measures signal availability, not cup quality. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 13% so one thin signal cannot carry the score on its own.
Missing: SCA grade, Coffee Review, YouTube reviews, Cherrybook tastings
- 97/ 34% weightBuyer reviewsOn-shop star ratings (Yotpo, Reviews.io, Okendo, Loox, Stamped, Judge.me)
- 72/ 51% weightReddit sentimentSentiment across specialty-coffee discussion
- 50/ 14% weightRoaster transparencyProducer / farm / lot disclosure depth
Bonuses applied
- +2Roast Magazine Roaster of the YearThis roaster has been recognized as Roaster of the Year by Roast Magazine within the last decade
- +-4Stale-stock demotionThis lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
Renormalized base 77.5 shrunk to 74.1 at 88% confidence + bonuses = 72.
Sensory profileestimated
- Acidity
- 2
- Body
- 4
- Sweetness
- 4
- Balance
- 3
- Clean
- 3
Flavor wheelestimated
Comps & alternatives
Tasting flight
Taste this against three others Cherry picks.
Brew a set side-by-side. Cherry varies the picks along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
Buyer reviews · this coffee
4.9/ 5· 27 reviews on Joe Coffee Company’s product page
via judgemeAggregate of star ratings buyers left on this lot’s page on Joe Coffee Company’s storefront. Cherrybook stores the average + count, not the individual reviews; tap through to read what buyers wrote.
Read all 27 reviews on Joe Coffee Company →Last refreshed Jul 13, 2026
About Joe Coffee Company
Community reputation · Reddit
Well-regarded· sentiment 72/100
Joe Coffee Company, a prominent NYC-based roaster, appears in community discussions primarily regarding their retail presence, instant coffee, and specific bean offerings like Waverly. While one user found their beans difficult to dial in for pour-over due to acidity, others discuss trying their espresso, consulting services, and specialty instant coffee for travel. Overall, they are recognized as an established, mainstream specialty option.
NYC-based roasterspecialty instant coffeemainstream specialtyvaried extraction results
On YouTube
2 videos · 4k combined views
2 videos cover Joe Coffee Company from reviewers Big Review TV, Coffee Coffee Coffee And Books.