Cherrybook
Joe Coffee Company

Call Time by Jordan Fisher

WashedMedium72Noted
Call Time by Jordan Fisher by Joe Coffee Company
Farm / Co-op
—
Process
Washed
Altitude
1600–2100 m
Harvest
—
Weight
425g
Bag price
$28.00
Price / oz
$1.87/oz
Brew
—

As cupped

cocoa · spice · caramel

Buy on Joe Coffee Company →

Price and availability set by the roaster.

Roasts to order · ships in ~3d

Your bag is roasted after you order; expect a short delay before it ships, but it arrives as fresh as the roaster can make it.

“All coffee is roasted to order to ensure freshness.” source ↗

Cherry's Index

Evidence-of-quality score, not a cup score. Methodology

72

Noted

Preliminary

Confidence33% coverage / 3 of 7 signals

Score is partially shrunk toward a neutral 50 — read directionally until more source families land. Coverage is signal availability, not cup quality; missing sources are dropped, the remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 18% so a single thin signal can’t carry the score on its own.

Missing: SCA grade, Coffee Review, Buyer reviews, Cherrybook tastings

  • YouTube reviews
    Sentiment from third-party YouTube reviewer mentions
    85/ 30% weight
  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    70/ 55% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    65/ 15% weight

Bonuses applied

  • Roast Magazine Roaster of the Year
    This roaster has been recognized as Roaster of the Year by Roast Magazine within the last decade
    +2

Renormalized base 73.8 shrunk to 69.6 at 83% confidence + bonuses = 72.

Sensory profileestimated

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Comps & alternatives

Tasting flight

Taste this against three others Cherry picks.

Brew a set side-by-side. Cherry varies the picks along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About Joe Coffee Company

Community reputation · Reddit

Well-regarded· sentiment 70/100

Joe Coffee Company is widely recognized as a mainstream, accessible specialty roaster, particularly in the NYC area. While one user reported difficulty dialing in their beans for a V60, the brand is frequently discussed as a reliable option for home brewing and travel, with their instant coffee offerings specifically noted as a quality choice for commuters. They are generally viewed as a standard, reputable staple in the specialty coffee scene.

accessible specialty coffeeNYC staplereliable instant coffee optionsmainstream appealfrequent home brewing choice
Threads cited (5)

On YouTube

1 video · 1k combined views

Outside coverage characterizes Joe Coffee Company as a foundational New York City institution that balances scale with a neighborhood-centric approach. Reviewers note that the company prioritizes consistent hospitality and quality across all its locations. The roaster is recognized for its ability to adapt to the unique character of different city districts while maintaining a unified brand identity.

Neighborhood-focused retail strategyEmphasis on consistent hospitality standardsNYC-centric brand identityCommitment to quality at scale

Coverage from others

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Joe Coffee Company

$1.87/oz· $28/bag

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