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Cherrybook.
Proud Mary Coffee

Guatemala La Danta

Washed

Cherrybook Index

74Noted

Evidence-of-quality score, not a cup score. Preliminary: 3 of 7 signals on file. Methodology

Price position

$2.50/oz$22.00 for 250g

Typical band for this profile $2.44 to $3.89 (Guatemala washed single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock). Where it sits

Catalog summary

A washed lot from Huehuetenango, Guatemala, indexed 74 on preliminary evidence and priced inside the typical band for its listed profile.

Based on the listing and catalog evidence

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Price and availability set by the roaster.

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Cherrybook last checked this listing today.

Roaster’s notes

brown sugar · caramel · red apple

  • Fruit
  • Sugar and spice
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

Guatemala La Danta by Proud Mary Coffee
Producer
Vides Family
Farm / Co-op
—
Process
Washed
Altitude
—
Varietals
Bourbon,Caturra
Harvest
—
Weight
250g
Bag price
$22.00
Price / oz
$2.50/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$2.50/oz

typically $2.44 to $3.89

Where it sits

25 Guatemala washed single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock

typical band this lot

80th percentile of 25 Guatemala washed single-origin lots (other named varieties, retail bags); USD listings; roast unlisted in stock right now.

What moves this price

cheaper×1.00pricier
  • Roaster brand and sourcing×1.54
  • Washed process×0.95
  • Altitude not listed×0.97
  • Other listed varieties×0.97
How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Not listed by the roaster: roast level, altitude

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

74

Noted

Preliminary

Confidence3 of 7 signals on file

Score is partially shrunk toward a neutral 50; read directionally until more source families land.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 33% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 18% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 84.4 shrunk to 78.3 + bonuses = 74.

Missing: SCA grade, Coffee Review, On-shop ratings, Cherrybook ratings

  • YouTube reviews
    Sentiment from third-party YouTube reviewer mentions
    90/ 30% weight
  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    88/ 55% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    60/ 15% weight

Bonuses applied

  • Editorial coverage cluster
    This roaster has 3+ recent editorial mentions across trade press
    +1
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-5

Comps & alternatives

Roast it yourself

Green coffee from Vides Family

Unroasted lots for home roasting. This listing and each lot below name Vides Family in Guatemala.

All green from Guatemala →

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About Proud Mary Coffee

Community reputation · Reddit

Cult favorite· sentiment 88/100

Two independent Reddit comments give Proud Mary Coffee strongly favorable marks. A Portland customer praised its food and fun coffees and named Ghost Rider a favorite under $20. Another visitor said a Proud Mary coffee had impressed them more than a consistently good local comparison.

Portland cafe experienceGhost Riderstandout cup experience
Threads cited (2)
  • r/pourover · 138↑ · Proud Mary’s ATX

    The Proud Mary in Portland has some insanely good food and really fun coffees. They’ve recently cut down on their specialty pour over menu which may just be seasonal. I’ve never seen this much selection of bags and tins here though. Ghost Rider is my favorite sub $20 from them

  • r/Coffee · 60↑ · 50 state coffee needs

    Regarding heart vs proud Mary — I was in Portland not all that long ago and had both. Heart i think has a really high level of consistency but it’s rare that I’m wowed by a coffee (and shot) like I was at Proud Mary. Just my 2c

On YouTube

Meet the roaster on camera

11 videos

About the roasterShop tour

INSANE CAFE SETUP at Proud Mary Austin Texas ft. Titus Nautilus and Nimbus

Brian Quan and Proud Mary Coffee · 8.9K views on YouTube

Watch on YouTube

This video covers Proud Mary Coffee; it is general roaster coverage.

Cherrybook summary of the video

This video provides a tour of the Proud Mary Coffee shop in Austin, Texas, highlighting their unique and highly technical coffee brewing setup. The shop features a wall-mounted freezer system for storing multiple coffees, custom-modified grinders, and a specialized dosing system that allows for precise, multi-functional brewing.

Inside this video

From Brian Quan and Proud Mary Coffee:

“It's a freezer mounted on the wall. It can hold 12 different coffees.”
“The fun thing on this one is a custom collar here with millimeter scale. I wasn't a fan of the degrees. I like the millimeters.”
“This is the tightest setup here. Look at that. That is so cool.”

Explore the videos

Across the coverage of Proud Mary Coffee

Outside coverage describes Proud Mary Coffee as an ambitious, high-end specialty roaster known for pushing boundaries through ultra-premium offerings like $100 cups of coffee and auction lots. Reviewers highlight founder Nolan Hirte's journey from Australian cafe roots to international operations, emphasizing deep producer relationships and origin storytelling. Media features also note their innovative cafe practices, such as specialized coffee freezer systems and a strong commitment to customer education.

Ultra-premium offerings and auction coffees · Deep producer relationships and origin travel · Innovative cafe practices and freezer storage · Strong focus on customer education · Balancing scale with foundational soul

Videos by their credited creators. Playing a video connects to YouTube. Privacy

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