Varietal | Arara
Yellow HoneyMedium74Noted
- Origin
- Minas Gerais, BR
- Producer
- Fazenda Um
- Farm / Co-op
- —
- Process
- Yellow Honey
- Altitude
- 1000–1000 m
- Varietals
- —
- Harvest
- —
- Weight
- 250g
- Bag price
- BRL 82.00
- Price / oz
- $1.81/oz
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
As cupped
nectarine · date · milk chocolate
Price and availability set by the roaster.
Save at UM Coffee Cosubscription program
Cherrybook last checked this listing 6 days ago.
Cherry's Index
Evidence-of-quality score, not a cup score. Methodology
74
Noted
Preliminary
Confidence33% coverage / 3 of 7 signals
Score is partially shrunk toward a neutral 50 — read directionally until more source families land. Coverage is signal availability, not cup quality; missing sources are dropped, the remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 18% so a single thin signal can’t carry the score on its own.
Missing: SCA grade, Coffee Review, Buyer reviews, Cherrybook tastings
- 95/ 30% weightYouTube reviewsSentiment from third-party YouTube reviewer mentions
- 75/ 55% weightReddit sentimentSentiment across specialty-coffee discussion
- 60/ 15% weightRoaster transparencyProducer / farm / lot disclosure depth
Renormalized base 78.8 shrunk to 73.8 at 83% confidence = 74.
Sensory profile
Flavor wheelestimated
Comps & alternatives
Tasting flight
Taste this against three others Cherry picks.
Brew a set side-by-side. Cherry varies the picks along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
About UM Coffee Co
Community reputation · Reddit
Well-regarded· sentiment 75/100
UM Coffee Co is recognized by enthusiasts as a notable specialty roaster in the São Paulo coffee scene. They are mentioned alongside other respected local shops, indicating they are a destination for those seeking high-quality coffee in Brazil. Additionally, their beans (specifically Fazenda Um) are sought after by home roasters and coffee hobbyists in the Philippines.
São Paulo specialty coffee destinationassociated with high-quality Brazilian beansFazenda Um origin recognition
Threads cited (10)
- r/Coffee · ↑ · How to be a Moron and Wreck a Virtuoso
- r/Coffee · ↑ · Technivorm Warranty Experience
- r/espresso · ↑ · The moment I knew I was screwed
- r/pourover · ↑ · Today's Coffee - Stefano Um Brazilian Natural Red Catuai from Kurasu
- r/pourover · ↑ · Looking for flat bottom to compliment my v60.
- r/Coffee · ↑ · Experiencing notes in coffee as colors
- r/Coffee · ↑ · Got it for my wife as she is a huge coffee fan. But um not sure whether she will like it o
- r/Coffee · ↑ · Specialty Coffee in Sao Paulo
- r/roasting · ↑ · Looking for Filipino home roaster to split a 10kg GCB from The Good Cup
- r/espresso · ↑ · Anyone else a little disappointed by hand grinders? (7 Grinder Full testing results inside
On YouTube
1 video · 336k combined views
Outside coverage consistently frames UM Coffee Co as a pioneering force in the Brazilian specialty coffee scene. Reviewers emphasize the roaster's unique farm-to-cup model, where the company maintains total control by exclusively serving coffee grown on their own family farms. The brand is widely recognized for its connection to World Barista Champion Boram Um, whose competition success has brought international attention to their innovative processing techniques and commitment to elevating Brazilian coffee quality.
Vertical integration from farm to cafeExclusively estate-grown Brazilian coffeeWorld Barista Championship pedigreePioneering specialty culture in Sao PauloFocus on innovative processing techniquesEmphasis on producer and barista collaboration
UM Coffee Co
$1.81/oz· 82 BRL/bag